Seo smo- ppc proposal- info


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Seo smo- ppc proposal- info

  2. 2. Proposal Contd. – SEO , SMO and Pay Per Click (PPC)Submitted By:- Sanjeev
  3. 3. Our Clients
  5. 5. Activities DetailsKeyword & Key phrase Identification YesMeta tags creation (Title, Description, Keywords) YesAlt tag creation (Image Optimization) YesGoogle/ Yahoo Sitemap Generation YesHTML Sitemaps creation / Updation YesH1, H2…. , Bold Tags Yes*HTML Coding, Validation & Correction YesCreate Robots.txt & Optimization YesCreation of Themed SEO Pages (if required) YesRSS Feed Creation / Updation YesNo follow links Creation YesContent Optimization & Keyword density Analysis Yes*URL Rewriting (if required) YesGoogle Analytics Code Installation YesGoogle and Bing Webmaster Code implementation Yes*Additional Navigation Bar (if required) YesCanonical Tag implementation/ 301 Redirect YesInternal linking YesBroken links, Navigation Structure, Browser compatibility,Hidden Text AnalysisYesSEO Activities – On Page Optimization
  6. 6. Activities DetailsSitemap Submission Yes*Article Submission YesDirectory Submission (manually) YesDirectory Submission (automated) YesSearch Engine Submission (manually) YesSearch Engine Submission (automated) YesRegional Search Engine Submission YesSubmission in DMOZ YesBlogs creation YesBlog Updation YesBlogs Promotion YesBlogs commenting Yes*Press Release Submission Yes*Forum Posting Yes*Discussion & Forum Posting YesRSS Feed Submission YesSocial Bookmarking YesYahoo Answer YesGoogle & Yahoo Group Posting YesLocal Business Listing YesClassified Ads Posting YesOther Link Building Activities YesSEO Activities – Off Page Optimization
  7. 7. Activities DetailsContent for Press Release YesContent for Forum Posting YesContent for Groups YesContent for Free Ads YesContent For Email Marketing YesCreation of profile on Yahoo answers YesContent for Newsletter creation YesSEO Activities – Content Development
  8. 8. Activities FrequencyTraffic Report FortnightlyKeywords Ranking Report FortnightlyAlexa Ranking Report FortnightlyPage Rank Report MonthlyLink Popularity Report MonthlyWeb Analytics Report Twice a monthUsability Study QuarterlySEO Activities - Report
  9. 9. SEO Activities Plans Output in a month/ResourceAnalysisWebsite Analysis Once in a monthBroken Links Checking Once in a monthNavigation Structure One time activityURL Rewriting One time activityKeywords and Key Phrases Research 100 KeywordsOn-pageoptimizationMeta tags creation (Title, Description,Keywords)10 Pages (according to requirements)Alt tag creation For All Top pagesSitemap Generation/Updation Once in a monthWebmaster tool implementation One time activity*HTML Coding, Validation & CorrectionOne time activityCreate Robots.txt One time activity (After that Quarterly reviews )Creation of Themed SEO Pages (ifrequired)One time activity (After that Quarterly reviews )Search Engine Optimization Deliverables
  10. 10. SEO Activities Plans Output in a month/ResourceOn-pageoptimizationSitemaps Updation One time activity*URL Rewriting (if required) One time activityGoogle Analytics Code Installation Once in a monthOff-pageoptimizationArticle Submission 600 submissions Per MonthsDirectory Submission (manually) 200 submissionsSubmission in DMOZ One time activitySearch Engine Submission One time activity (After that Quarterly reviews )Regional Search Engine Submission One time activity (After that Quarterly reviews )Blogs creation One time activity*Blog Updation 5 Posts in a monthBlogs Promotion YesBlogs commenting 20 comments Per Month*Press Release Submission 30 submissions Per Month*Forum Posting 20 Postings Per Month*Discussion yahoo Posting 100 Posting Per MonthSocial Bookmarking 200 Per MonthYahoo Answer 10 in a monthRSS Feed Submission One time activity (After that Quarterly reviews )Note: New Keywords will add according to the SEO requirements.Search Engine Optimization Deliverables
  12. 12. SMO ACTIVITIES - PROMOTIONS ON SMO SITES Facebook Twitter YouTube Pinterest Blogs Stumble upon Google Plus Other Social Networking, Social Bookmarking sites and more
  13. 13. Objective:Brand BuildingUser InteractionBuilding of Fan ClubDriving Traffic to Official WebsiteValid Lead CapturingAnswering Fan’s queries.Proposed Activities :Creating Fans and Communities.Information on new offers and discounts.Replying to queries and comments.Posting of website URLs on Facebook & TwitterFormulating Festive and other offers.Educating users about our services and offersPromotion of Brand name.Educating users about your Brand.ROI :Traffic &Fan baseSOCIAL MEDIA MARKETING GOALS
  14. 14. In the first two months, we will develop the critical mass on social mediaplatforms which could be leveraged at later stages.We would promote the your website and brands very subtly on social medianetworks. We would educate people about the services, Products, offers etcBuild the popularity of the Page & community of brand and diverting trafficto official website.Information & Distribution of promotional Offers, Deals & Services etc.Promotion of Stories, News, Videos etc with the people.Spread the awareness of your brand.ACTIVITY PLAN
  15. 15. SMO Activities Plans OutputFacebookMaking friends and joining Communitiesand groupsBrand Building/ Products, services & offersPromotionAt least 2 Posts on wall, per day User Interaction / Answering Fan’s queries.Fan Building yesDriving Traffic to Official Website YesTwitterTwitter Account and Profile creation Brand Building/ Products, services & offersPromotionPost at least 2 Tweets per working day Brand Building/ Products, services & offersPromotionIncrease Followers yesTraffic Diversion to the Website YesYouTubeYouTube Account and Profile creation Brand Building/ Products, services & offersPromotionVideo Optimization & Upload Videos inYouTubeIncrease the visibility of videos in YouTubePromoting Videos and Increasing VideosviewersBrand Building/ Products, services & offersPromotionDriving Traffic to Official Website Depends on the videosSOCIAL MEDIA MARKETING DELIVERABLES
  16. 16. SMO Activities Plans OutputBlogsBlog and Profile creation, optimization &UpdationBrand Building/ Products, services &offers PromotionBlog Commenting Brand Building/ Products, services &offers PromotionGoogle + ProjectAccount/ Profile creation Brand Building/ Products, services &offers PromotionFriends Building, Photos uploading andsharingBrand Building/ Products, services &offers PromotionPinterestCreate a board and add pins of products andwebsiteHelp in promotion of our propertiesimagesStumble UponCreate Pages, increase followers & share Brand Building/ Products, services &offers PromotionSOCIAL MEDIA MARKETING DELIVERABLES
  20. 20. Pay Per Click (PPC)
  21. 21. Paid Search Engine Marketing – Keyword BasedPublishers: GoogleModel: Pay Per ClickKeyword Targeting: According to your servicesThe Text ads would be designed by us and these ads would target specific keywords. We willcreate ads according to the keywords and very specific, so we can attract only quality visitors.Methodology
  22. 22. Sample Keyword Based PPC Activity
  23. 23. Contextual Campaign Marketing - Contextual NetworkPublishers: GoogleType: Banner/Text BasedModel: Pay Per ClickTarget websites: All relevant websitesTarget Keywords: According to your services.** Creatives to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentionedbelow.
  24. 24. Sample Contextual Based SEM Activity
  25. 25. Contextual Campaign Marketing - Contextual NetworkPublishers: FaceBookType: Banner/Text BasedModel: Pay Per ClickTarget Audience: Indian, 18 – 50 Age groupTarget Keywords: According to your products and services.** Creatives to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentionedbelow.
  26. 26. Facebook Paid Promotion
  27. 27. You Tube Paid Promotion
  28. 28. Advantages of the PPC ProgramAdvantages Create Attractive Text and Image Ads 1000+ Keywords targeted for Search Engine Marketing & other related Web Pages Generate Relevant traffic Specific targeted campaigns. High rate of conversion. ROI driven. When people search on Google using one of your keywords, your ad may appear nextto the search results. You create ads and choose keywords, which are words or phrases related to yourbusiness Pay only if people click your ads.
  29. 29. PPC ACTIVITIES & MANAGEMENT PLAN• PPC Account Creation• Website & Goal Analysis• Campaign Setup• Competitive Analysis Report• Keyword Research• Text Ads & Image Ads Creation• Ad Copy Testing• Bid Management• Regional Optimization• Quality Score Analysis• Placement Sites Targeting• Landing Page Consultation• Conversion Tracking• Weekly Report
  30. 30. Contact Us.