Your small biz website: Light the fuse or thank the Muse?

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website design process from concept to final design of live site

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  • Good morning My name is Jim Spencer – president and founder of JBS Partners I work along side solo entrepreneurs and small businesses building new websites and blogs and providing related marketing services. JBS Partners was founded in 2002 in Winchester, MA. and serves clients from here to California.
  • Your small biz website: Light the fuse or thank the Muse?

    1. 1. Your Small Business Website: Light the Fuse or Thank the Muse?
    2. 2. Introduction <ul><li>Review website development steps </li></ul><ul><li>Light the fuse on your website or simply your thoughts of a website </li></ul><ul><li>Rarely are we able to thank the muse when considering enhancements. </li></ul>
    3. 3. Where to Start? <ul><li>Purpose & Motive </li></ul><ul><li>Target Audience </li></ul><ul><li>Domain Names </li></ul><ul><li>Website Hosting </li></ul>
    4. 4. Where to Start? <ul><li>Content Management Systems (CMS) </li></ul><ul><li>Content – text, images, audio, video... </li></ul><ul><li>Functional components </li></ul><ul><li>Design development process </li></ul>
    5. 5. Purpose and Motive <ul><li>Why are you moving forward on the Internet? </li></ul>
    6. 6. Market Differentiation
    7. 7. Branding
    8. 8. Increase Sales
    9. 9. Advertising
    10. 10. New Business Direction
    11. 11. Educate / Spread Information Town Crier
    12. 12. Keeping up with the Jones’s
    13. 13. Ready for Lift Off?
    14. 14. Not Yet
    15. 15. I want a website to… <ul><li>Increase/reduce email/phone inquiries </li></ul><ul><li>Sell beyond the local area </li></ul><ul><li>Display a portfolio or calendar </li></ul><ul><li>Develop a community online </li></ul><ul><li>Provide e-books or case studies </li></ul><ul><li>Allow visitors to sign up for X </li></ul>
    16. 16. Target Audiences <ul><li>It is not YOU – no trophy sites please </li></ul><ul><li>Existing clients </li></ul><ul><li>New clients </li></ul><ul><li>Influencers – trusted resources </li></ul><ul><li>Personas – demographics, buying habits, goals/needs, proficiency/knowledge </li></ul>
    17. 17. Serve current customers
    18. 18. Influencers
    19. 19. Know who you are trying to reach
    20. 20. Domain Names
    21. 21. Domain Name = URL <ul><li>Web address = www.jbspartners.com </li></ul><ul><li>Email = [email_address] </li></ul><ul><li>Market your own business w/ each email </li></ul><ul><li>NOT [email_address] </li></ul>
    22. 22. Domain Names <ul><li>Domains are registered, like a car. </li></ul><ul><li>Register for up to 10 years </li></ul><ul><li>Keep contact info up to date </li></ul><ul><li>Renew 6 months before expiration </li></ul>
    23. 23. Domain Name = web address <ul><li>Shorter than longer </li></ul><ul><li>Easy to spell </li></ul><ul><li>Easy on the phone </li></ul><ul><li>Memorable </li></ul><ul><li>No Hyphens </li></ul>
    24. 24. Domain Names <ul><li>Dot Com is king for business </li></ul><ul><li>Choose domain name before incorporating </li></ul><ul><li>Brand or describe your business </li></ul><ul><li>Don’t focus on search engines. They change </li></ul><ul><li>Sound legitimate. Not adf.bz </li></ul>
    25. 25. Website Hosting <ul><li>Operating System </li></ul><ul><ul><li>Linux </li></ul></ul><ul><ul><li>Windows </li></ul></ul><ul><li>Shared server </li></ul><ul><li>Dedicated server </li></ul><ul><li>Managed server </li></ul><ul><li>Cloud Computing </li></ul>
    26. 26. Website Hosting <ul><li>Support – “who ya gonna call?” </li></ul><ul><li>Open Source - Linux, Apache, MySQL, PHP = LAMP </li></ul><ul><li>You get what you pay for </li></ul>
    27. 27. Content Management System <ul><li>The Pitch – You can update your website </li></ul><ul><li>Depends on You </li></ul><ul><li>WordPress – known as blogging platform </li></ul><ul><li>Drupal - foundation to build on </li></ul><ul><li>Etomite or Modx </li></ul>
    28. 28. WordPress
    29. 29. WordPress Editor
    30. 30. Drupal
    31. 31. Revolution Theme
    32. 32. Becomes This
    33. 33. Thesis Theme
    34. 34. Your Website Content <ul><li>Text </li></ul><ul><li>Images </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul>
    35. 35. Your Website Content <ul><li>Can you solve my problem? </li></ul><ul><li>Have you solved problems for someone like me before? </li></ul><ul><li>Details – quality, price and proximity </li></ul>
    36. 36. Functional Components <ul><li>Shopping Cart </li></ul><ul><li>Blog </li></ul><ul><li>Forum </li></ul><ul><li>Photo Gallery </li></ul><ul><li>Dynamic Calendar </li></ul><ul><li>Client Login area </li></ul><ul><li>Subscription / Registration </li></ul>
    37. 37. Functional Components <ul><li>Streaming Video (live feed = Expensive) </li></ul><ul><li>Online Giving / Donations </li></ul><ul><li>Podcast </li></ul><ul><li>Video </li></ul><ul><li>Interactive Driving Directions </li></ul>
    38. 38. SEO <ul><li>Best Practices </li></ul><ul><li>On Page SEO </li></ul><ul><ul><li>Key Word Research </li></ul></ul><ul><ul><li>Meta Data </li></ul></ul><ul><ul><li>URL structure </li></ul></ul><ul><ul><li>Internal Linking </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><li>Off Page SEO </li></ul>
    39. 39. Design Factors <ul><li>Logo – Very impactful </li></ul><ul><li>Keep page design simple and focused </li></ul><ul><ul><li>Colors </li></ul></ul><ul><ul><li>Layout </li></ul></ul><ul><li>Sound – usually not </li></ul><ul><li>Moving things – usually not </li></ul><ul><li>Three clicks to content </li></ul>
    40. 40. Insight into the Design Process <ul><li>First concept through to completion </li></ul><ul><li>Art Direction for the client </li></ul>
    41. 41. Original Website
    42. 42. First Mock Up
    43. 43. Third Mock Up
    44. 44. Fifth Mock Up
    45. 45. Seventh Mock Up
    46. 46. Final Mock Up
    47. 47. Summary <ul><li>Purpose and Motive </li></ul><ul><li>Domain name then incorporate </li></ul><ul><li>Keyword research </li></ul><ul><li>Select functionality required </li></ul><ul><li>Develop content </li></ul><ul><li>Customize a CMS pre-built theme </li></ul><ul><li>Plan on maintaining </li></ul><ul><li>Analytics – Mint or Google Analytics </li></ul>
    48. 48. Photo Credits from Flick r <ul><li>mleak - artbear.etsy.com - branding </li></ul><ul><li>Flipped Out - ducks </li></ul><ul><li>iDream_in_Infrared - salesman </li></ul><ul><li>seeinside - advertising </li></ul><ul><li>Hoeski direction </li></ul><ul><li>lbsmsp town crier </li></ul><ul><li>denis collette – flock </li></ul><ul><li>DitB - Downintheblue – lift off </li></ul><ul><li>Sofia Katariina - stop </li></ul><ul><li>C&C Collision – auto body </li></ul><ul><li>bookielovescta - video </li></ul><ul><li>Businesscoach – business coach photobucket </li></ul><ul><li>datflydipsetchick2006 - sports coach photobucket </li></ul><ul><li>Thai Yin – blue shirt and suite </li></ul><ul><li>Simple Simon - server </li></ul>
    49. 49. Thank You <ul><li>This presentation will be available at www.jbspartners.com </li></ul><ul><li>I look forward to your questions </li></ul><ul><li>any time. </li></ul>

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