1.
Your Small Business Website: Light the Fuse or Thank the Muse?

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Introduction <ul><li>Review website development steps </li></ul><ul><li>Light the fuse on your website or simply your thoughts of a website </li></ul><ul><li>Rarely are we able to thank the muse when considering enhancements. </li></ul>

3.
Where to Start? <ul><li>Purpose & Motive </li></ul><ul><li>Target Audience </li></ul><ul><li>Domain Names </li></ul><ul><li>Website Hosting </li></ul>

4.
Where to Start? <ul><li>Content Management Systems (CMS) </li></ul><ul><li>Content – text, images, audio, video... </li></ul><ul><li>Functional components </li></ul><ul><li>Design development process </li></ul>

5.
Purpose and Motive <ul><li>Why are you moving forward on the Internet? </li></ul>

6.
Market Differentiation

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Branding

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Increase Sales

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Advertising

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New Business Direction

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Educate / Spread Information Town Crier

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Keeping up with the Jones’s

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Ready for Lift Off?

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Not Yet

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I want a website to… <ul><li>Increase/reduce email/phone inquiries </li></ul><ul><li>Sell beyond the local area </li></ul><ul><li>Display a portfolio or calendar </li></ul><ul><li>Develop a community online </li></ul><ul><li>Provide e-books or case studies </li></ul><ul><li>Allow visitors to sign up for X </li></ul>

16.
Target Audiences <ul><li>It is not YOU – no trophy sites please </li></ul><ul><li>Existing clients </li></ul><ul><li>New clients </li></ul><ul><li>Influencers – trusted resources </li></ul><ul><li>Personas – demographics, buying habits, goals/needs, proficiency/knowledge </li></ul>

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Serve current customers

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Influencers

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Know who you are trying to reach

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Domain Names

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Domain Name = URL <ul><li>Web address = www.jbspartners.com </li></ul><ul><li>Email = [email_address] </li></ul><ul><li>Market your own business w/ each email </li></ul><ul><li>NOT [email_address] </li></ul>

22.
Domain Names <ul><li>Domains are registered, like a car. </li></ul><ul><li>Register for up to 10 years </li></ul><ul><li>Keep contact info up to date </li></ul><ul><li>Renew 6 months before expiration </li></ul>

23.
Domain Name = web address <ul><li>Shorter than longer </li></ul><ul><li>Easy to spell </li></ul><ul><li>Easy on the phone </li></ul><ul><li>Memorable </li></ul><ul><li>No Hyphens </li></ul>

24.
Domain Names <ul><li>Dot Com is king for business </li></ul><ul><li>Choose domain name before incorporating </li></ul><ul><li>Brand or describe your business </li></ul><ul><li>Don’t focus on search engines. They change </li></ul><ul><li>Sound legitimate. Not adf.bz </li></ul>

25.
Website Hosting <ul><li>Operating System </li></ul><ul><ul><li>Linux </li></ul></ul><ul><ul><li>Windows </li></ul></ul><ul><li>Shared server </li></ul><ul><li>Dedicated server </li></ul><ul><li>Managed server </li></ul><ul><li>Cloud Computing </li></ul>

26.
Website Hosting <ul><li>Support – “who ya gonna call?” </li></ul><ul><li>Open Source - Linux, Apache, MySQL, PHP = LAMP </li></ul><ul><li>You get what you pay for </li></ul>

27.
Content Management System <ul><li>The Pitch – You can update your website </li></ul><ul><li>Depends on You </li></ul><ul><li>WordPress – known as blogging platform </li></ul><ul><li>Drupal - foundation to build on </li></ul><ul><li>Etomite or Modx </li></ul>

28.
WordPress

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WordPress Editor

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Drupal

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Revolution Theme

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Becomes This

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Thesis Theme

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Your Website Content <ul><li>Text </li></ul><ul><li>Images </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul>

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Your Website Content <ul><li>Can you solve my problem? </li></ul><ul><li>Have you solved problems for someone like me before? </li></ul><ul><li>Details – quality, price and proximity </li></ul>

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Functional Components <ul><li>Shopping Cart </li></ul><ul><li>Blog </li></ul><ul><li>Forum </li></ul><ul><li>Photo Gallery </li></ul><ul><li>Dynamic Calendar </li></ul><ul><li>Client Login area </li></ul><ul><li>Subscription / Registration </li></ul>

37.
Functional Components <ul><li>Streaming Video (live feed = Expensive) </li></ul><ul><li>Online Giving / Donations </li></ul><ul><li>Podcast </li></ul><ul><li>Video </li></ul><ul><li>Interactive Driving Directions </li></ul>

38.
SEO <ul><li>Best Practices </li></ul><ul><li>On Page SEO </li></ul><ul><ul><li>Key Word Research </li></ul></ul><ul><ul><li>Meta Data </li></ul></ul><ul><ul><li>URL structure </li></ul></ul><ul><ul><li>Internal Linking </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><li>Off Page SEO </li></ul>

39.
Design Factors <ul><li>Logo – Very impactful </li></ul><ul><li>Keep page design simple and focused </li></ul><ul><ul><li>Colors </li></ul></ul><ul><ul><li>Layout </li></ul></ul><ul><li>Sound – usually not </li></ul><ul><li>Moving things – usually not </li></ul><ul><li>Three clicks to content </li></ul>

40.
Insight into the Design Process <ul><li>First concept through to completion </li></ul><ul><li>Art Direction for the client </li></ul>

41.
Original Website

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First Mock Up

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Third Mock Up

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Fifth Mock Up

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Seventh Mock Up

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Final Mock Up

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Summary <ul><li>Purpose and Motive </li></ul><ul><li>Domain name then incorporate </li></ul><ul><li>Keyword research </li></ul><ul><li>Select functionality required </li></ul><ul><li>Develop content </li></ul><ul><li>Customize a CMS pre-built theme </li></ul><ul><li>Plan on maintaining </li></ul><ul><li>Analytics – Mint or Google Analytics </li></ul>

48.
Photo Credits from Flick r <ul><li>mleak - artbear.etsy.com - branding </li></ul><ul><li>Flipped Out - ducks </li></ul><ul><li>iDream_in_Infrared - salesman </li></ul><ul><li>seeinside - advertising </li></ul><ul><li>Hoeski direction </li></ul><ul><li>lbsmsp town crier </li></ul><ul><li>denis collette – flock </li></ul><ul><li>DitB - Downintheblue – lift off </li></ul><ul><li>Sofia Katariina - stop </li></ul><ul><li>C&C Collision – auto body </li></ul><ul><li>bookielovescta - video </li></ul><ul><li>Businesscoach – business coach photobucket </li></ul><ul><li>datflydipsetchick2006 - sports coach photobucket </li></ul><ul><li>Thai Yin – blue shirt and suite </li></ul><ul><li>Simple Simon - server </li></ul>

49.
Thank You <ul><li>This presentation will be available at www.jbspartners.com </li></ul><ul><li>I look forward to your questions </li></ul><ul><li>any time. </li></ul>