Seo Plan


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Seo Plan

  1. 1. SEO, SEM, and SMMCorporate Solutions<br />Francisco Cervantes, <br />Graphic Designer<br />Web Designer <br />Search Engine Optimization<br />Search Engine Marketing<br />Social Media Marketing <br />
  2. 2. Logo design<br />A logo is the brand of the company<br />Rectangle/square like twitter<br />Having the right type and size logo in your home page<br />Having the right type and size logo in all web pages<br />
  3. 3. Print Media<br />The design of all marketing materials is an extension of the logo<br />The website/facebook/twitter in all print media<br />
  4. 4. On-line branding<br />A company logo, marketing and website should always have a familiar look<br />A company facebook page similar look<br />Mailing list form<br />Vanity URL<br />A company twitter page similar look<br />Custom Twitter Background<br />RSS feed home page<br />A company blog page similar look<br />RSS feed home page<br />
  5. 5. Corporate Branding<br />Due to the over exposure to marketing, it takes more that 12 times for people to acknowledge advertizing<br />Having logos, brochures, websites, business cards, billboards, advertisings, vehicle graphics, and other marketing and informational match makes branding more effective<br />
  6. 6. How to have/maintain top ranking<br />This does not happen by chance<br />Setting a target to outperform the current top 2 websites<br />Monopolize top positions by having multiple websites, blog, YouTube, twitter, facebook, directories<br />
  7. 7. Is not about you<br />A website is not about your company’s structure but on how your company can solve the problems, needs, or wants of your visitor<br />Knowing by reverse search what the needs or your visitors are and addressing them clearly in your landing pages<br />
  8. 8. Where is our niche<br />Find out how are potential clients looking for your company using this Google link<br />List all long tail key terms<br />Bechmark KPI’s (Key Performance Indicators)<br />
  9. 9. Domain names<br />Purchase .comdomain names for all long tail key terms<br />
  10. 10. Strategic Marketing<br />Feature yourmost popular product/service clearly<br />Capture the attention of your customers fast<br />Limit too many choices, allow client to dig deeper if the client is overwhelmed with choices they might not purchase any.<br />
  11. 11. Clear/easy Sale Process <br />Your client has to be able to buy the product in the fewest clicks possible<br />Your client has to be able to see the “Call to Action” in every page<br />
  12. 12. Content that is relevant<br />Be the company that gives the most useful information regarding the target phrases<br />Give relevant and up-to-date information regarding the targeted phrases in a continual basis<br />Use recent content for your landing pages<br />Use recent content for your SEO, SMM, and Blogs<br />Training videos<br />Tweet Tips <br />
  13. 13. Content that is recent<br />Be the company that gives the most recent and frequent information regarding the target phrases<br />Use recent content for your landing pages<br />Use recent content for your SEO, SMM, and Blogs<br />
  14. 14. Content that is targeted<br />Knowing what your client is looking for allows you to market yourself accordingly<br />Use targeted content for your landing pages<br />Use targeted content for your SEO, SMM, and Blogs<br />
  15. 15. Link Exchange<br />Have a system to systematically link exchange with websites already in high ranking <br />What a system to check links automatically<br />Use inner links to cross reference your own website, blogs, content (list key phrase link to the main landing page for that term)<br />If we link to our top competitors <br />we both rank higher<br />Get posted in .gov websites<br />
  16. 16. Purchase Links by PR<br />Knowing your own PageRank PR will help you determine the value of purchasing links<br />Buy only from higher or Equal PR than yours<br />Buy only from relevant websites<br />
  17. 17. Dynamic sitemap<br />Create a dynamic sitemap XML<br />Include all social media links<br />Include list of purchase domain names<br />
  18. 18. Quality and concise Headlines<br />Create catchy headlines to send clear message on how product and service addresses visitor’s needs<br />Keep page titles under 70 characters<br />Give each page on your website a unique title<br />
  19. 19. Home page<br />Keep content clean<br />Focus on the main thing<br />Clear call to action<br />Links to Social Media<br />Linked in follow button<br />Facebook bar<br />RSS feeds<br />Youtube video<br />Mailing List form/trade<br />Fast download<br />
  20. 20. Landing pages<br />A landing page foe each key phrase<br />Keep content clean focus on key phrase<br />Focus on main product or service that addresses client’s needs<br />Clear call to action<br />Incorporation of Social Media Images<br />Incorporation of Social Media Videos<br />Incorporation linking to and from relevant Blogs<br />
  21. 21. SEO<br />Search Engine Optimization, The strategic padding of the targeted phrases in the websites titles, text, images, creates high rankings<br />Process takes months to achieve and requires constant monitoring and editing to maintain<br />
  22. 22. SEM – Search Engine MarketingPPC – Pay-per-click Paid Listing<br />Actively pay to be artificially found on targeted phase searches within days<br />System is only 20% effective and requires constant monitoring and budgeting relevant to the value of the target phrases<br />Google/Yahoo/Bing PPC<br />Facebook PPC<br />B2B PPC<br />B2B PPC<br />PPC should ONLY enhance SEO not replace it<br />
  23. 23. e-Mail marketing<br />Actively solicit and mine relevant customer information from website, facebook, mailers, contracts & e-mails blasts<br />E-Mails should include links to Social Media Sites and A Social Media Share Icons<br />Include a join mailing form list on home page<br />Include a join mailing list link on all company e-mails<br />Include a join mailing form list on e-newsletter<br />Include a join mailing form list on facebook<br />Include a join mailing list on mailers/trade off<br />Include a join mailing form list Invoices/Trade off<br />
  24. 24. Follow-up/Trade Process<br />Before driving more traffic to the site we should make sure we maximize the current traffic and sales process<br />Establish a downloadable “FREE” product/service/information with no cost to you that should have value to your client<br />Client trades valid e-mail for trade (verified instantly)<br />Establish a non-sales related follow-up e-mail campaign with sales tracking features<br />
  25. 25. Company Industry Apps<br />Company can create an industry relevant app that would help current and potential customers<br />Post free app in homepage<br />E-mail free app in e-mail blasts <br />
  26. 26. Company newsletter/home page<br />To keep the home page fresh designing the company e-newsletter be the home page keeps it fresh monthly<br />A small Table of Content of the articles on the newsletter is a good alternative<br />Offer free e-newsletter, brochure, or manual/to every visitor of your website in exchange for e-mail (pdf)<br />Program so company e-newsletter generates actual traffic to website<br />
  27. 27. SEO vs. Social Media<br />While SEO in under the client’s control Social Media is under the customer’s control<br />Social media is now more relevant on Search engine ranking than SEO<br />If you don’t manage and guide what your clients say about you company your unsatisfied clients will<br />
  28. 28. Long tail key terms capturedwith Mini sites and Blogs<br />Mini sites are an artificial way to create link exchange networks<br />Mini sites or blogs can be used to drive focus into less relevant long tail key terms<br />Mini sites can focus on a related group of long tail key terms<br />
  29. 29. facebook<br />Every company should have a facebook page and post update daily<br />Every employee should friend and follow it<br />Every client should be invited to friend and follow it<br />Facebook is one of the top visited websites today<br />Facebook bar should befeatured in homepage<br />
  30. 30. Enforcing home page to employees<br />Every office computer should use the company website as their home page<br />Company staff can increase web traffic improving relevance ranking to search engines<br />
  31. 31. twitter<br />Every company should have a twitter account and post a tweet daily<br />Every employee should follow it<br />Every client should be invited to follow<br />Twitter is the only “same-time” Search Engine<br />Twitter RSS feed should bein Home page and every page<br />
  32. 32. Blogger/WordPress/Joomla<br />Every company should post weekly<br />Every employee should like and follow it<br />Every client should be invited to read subscribe and follow<br />Relevant Guest bloggers<br />The blog is the Hub of the Social Media campaign<br />Create a video blog<br />
  33. 33. YouTube<br />Every company should have a channel <br />Every employee should subscribe and view videos<br />Every client should be invited to subscribe and view videos<br />The internet has grown despite the fact that people have to read it, Video is the future of internet<br />Post YouTube videos on related landing pages<br /> Post Infomercial Home page<br />
  34. 34. Flickr– Image searches<br />Name all website images with relevant image names. Example: Industry_Location.jpg vs. untitled.jpg<br />Use Image Tag Associability Attributes to create extra padding of key phrases<br />Post Weekly images to using Key Phrases on names, title, to create top image rakings in Yahoo<br />Only non commercial photos/videos<br />
  35. 35. “neutral” directory<br />Create a directory as a second website to do the things the main website brand won’t or shouldn’t do<br />Custom develop php directory to create industry hub if information<br />
  36. 36. Synergize<br />Facebook, twitter, blog, YouTube, and website content can be updated simultaneously<br />The buffalo theory “use all internet marketing efforts your efforts simultaneously” YouTube video produces a tweet, updates a facebook, etc.<br />
  37. 37. linkedin<br />All companies should create their own identity on<br />All employees should post their profile in LinkedIn<br />Create LinkedIn groups based on search phrases and industry<br />Add Linkedin Company follow Button in Home Page<br />
  38. 38. Analyze<br />Actively monitoring the web traffic is the only way maintain continual high rankings<br />Using Google Analytics, Omniture, ClickTaleGoogle Search Service/Appliance<br />
  39. 39. Summit site<br />Submit site to<br />Google paid review<br /><br /><br />Merchant Circle/blog<br /><br /><br /><br /><br />More…<br />
  40. 40. How to keep top ranking<br />Analyze what the websites currently on the top position are doing<br />Analyze key word density and strategy of top competitors<br />Analyze competitors’ matatags<br />Out perform them<br />Out smart them (Spend less than them but more intelligently)<br />Target to outperform top two ranking websites<br />