Klck bloggers network v3


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In this presentation you will learn how to drive more traffic to your blog

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Klck bloggers network v3

  1. 1. KLCK Bloggers Network October 11 2010Pembroke Hotel, Kilkenny<br />
  2. 2. How to Grow Traffic to Your Blog<br />
  3. 3. Why Blog?<br />Starting a blog shows commitment and passion<br />Establishes you as someone who has something to say, teach, and learn. <br />
  4. 4. Characteristics of a Great Blogger<br />Passionate<br />Patient<br />Helps others<br />Adds value<br />Writes regularly compelling content<br />Engages audience <br />
  5. 5. Have you chosen your niche?<br />Is it your passion?<br />Is it clear what your blog is about?<br />Stay focussed<br />
  6. 6. Determine Your Audience<br />Craft your posts based on your target audience’s needs<br />This will help you stay focussed<br />What valuable content can you provide them with?<br />
  7. 7. Create Compelling Content<br />Brevity<br />Guest Posts<br />Ask open-ended questions that invite comment<br />Google loves updated content<br />Good graphics - screen captures, video <br />Post frequently but remember quality wins over quantity<br />
  8. 8. Start with a Great Headline<br />“On average, 5 times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money.” - David Ogilvy, founder of the Ogilvy & Mather advertising agency<br />Google: “Recent research suggests that users decide to stay or leave your site in 8 seconds or less — in that short amount of time, headlines are the one piece of copy that users will actually read.”<br />Source: Denise Fay: How to Write Killer Headlines – denisefay.com<br />
  9. 9. Top Tips for Headlines<br />Short and simple<br />Draw in the reader with your headline<br />Ask a question<br />10 ways, or 7 easy steps headline<br />How to headline<br />
  10. 10. Ask Yourself<br />Does your headline touch a nerve?<br />Does it make a unique claim or statement?<br />Does it provoke curiosity?<br />Is it credible?<br />Is it specific?<br />Does it have a news element?<br />Does it offer a compelling benefit for reading?<br />Source: Clayton Makepeace teleconference, 12/20/06. (Courtesy of The Blog Squad)<br />
  11. 11. A Note on SEO<br />Use your SEO terms in your first line, and throughout blog post.<br />Rule of thumb – use 2-4% (i.e. 2-4 times per 100 words)<br />Anything more is called keyword-stuffing, and is frowned on by you know who!<br />Use your SEO terms subtly when you post messages in other blogs. <br />Respond or guest post often.<br />
  12. 12. Links Are Web Currency<br />Google considers each link to your site a vote for the site<br />but<br />Where those links come from is important.<br />The more reputable links are better votes<br />
  13. 13. Creating Links<br />Comment and post your url on other relevant blog posts<br />Guest post on other peoples blogs or sites. <br />Add a hyper-link to your bio to help increase links. <br />
  14. 14. Build Traffic with Comments<br />Adding value – if you can’t add any value to the post don’t post links<br />Push the conversation<br />Ask questions<br />As I leave comments on other peoples' blogs I am building relationships and getting to know other people<br />Try to post comments on blogs that have influence<br />
  15. 15. My Top Tip<br />Email directly<br />and/or <br />comment on <br />the blog of<br /> those that leave<br /> comments for you<br />
  16. 16. Host a Webinar<br />Demonstrate an aspect of your expertise. <br />Remind your audience they can continue getting the same great content by subscribing to and reading your blog.<br />
  17. 17. Run a Contest<br />Social Media Examiner offers this excellent idea.<br />Run a contest based on the content of the blog. <br />Have an “answer hunt” where the answers to win the prize(s) are found within the blog posts. <br />That will get people reading the quality, content-rich posts while attempting to win a prize. <br />Then use Twitter to post questions and the winner(s).<br />
  18. 18. Guest Blog Posts<br />Inviting other bloggers to guest post on your blog <br />Offering to guest post on complementary blogs. <br />Both ways can generate visibility for your blog. <br />Creates connections with colleagues <br />Value to bloggers and readers<br />
  19. 19. Tips for Building your Community<br />Sharing knowledge<br />Communication <br />Engagement<br />Spend time educating, entertaining, engaging your audience<br />It’s not about broadcasting yourself, it's about conversation. <br />Develop a strategy to have them WANT to become part of the community<br />
  20. 20. Promote Your Blog<br />Submit your blog to blog directories<br />Write and post a media release<br />Send an email announcement to your mailing lists <br />Create a video to promote Your blog<br />Release videos through YouTube<br />Publish a blog post from your own website with the video on it<br />Google loves combination of video AND WordPress<br />
  21. 21.
  22. 22. Share the Love<br />Make it easy for readers to share your posts<br />Share the love – return the favour<br />
  23. 23. Stumble Upon<br />Easy to register and post your blog<br />If the page has already been submitted by another user, the "I like it" or "thumbs up" icon will appear<br />If the page has not been submitted you will be asked to complete a brief review of the post<br />Include information in your review that will help others determine the content of the post<br />Add Stumble Upon buttons to your posts. <br />Encourage those who read to Stumble your content<br />
  24. 24. Promoting your Blog on Twitter<br />Write a strong bio<br />Add a link to your blog<br />Promote your posts to Twitter<br />Don’t be a spammer!<br />Engage with your Twitter community<br />Use a Twitter management tool such as HootSuite, Tweetdeck to monitor conversations by setting up searches for particular keywords.<br />
  25. 25. Where are the conversations around your area of interest happening?<br />
  26. 26. Maximising LinkedIN<br />Create a group<br />Join existing groups <br />Provide helpful answers to questions<br />Also Yahoo Answers<br />
  27. 27. LinkedIN Answers <br />Sign into your LinkedIn account.<br />Use search bar, select Answers from the dropdown and enter your keyword.<br />Why not try answering some? <br />Use the Advanced Search option to find keywords specifically in questions only, and check the option to look for only open questions.<br />
  28. 28. 3 Keys to Success<br />Keep Blogging <br />Keep Promoting<br />Keep Engaging <br />