Utilizing Linkedin in professional life

1. You Have A LinkedIn
Account Now What?!
(Intermediate to Advanced)
Lisa Miller, UOP Faculty, LMFT

2. Learning Objectives
 Review the basics of utilizing a professional
LinkedIn profile.
 Learn to utilize supporting programs such as
HootSuite and SlideShare in order to bring
more traffic to their professional LinkedIn
profile.
 Customize their LinkedIn URL
 Develop a personalized plan for better using
LinkedIn in their professional life

3. The Basics
 Headshot
 Headline
 Summary
 Experience
 Including Recommendations

4. Profile Example

5. Headshot
 Use a professional that will help you look
your best
 Wear comfortable clothes that are new or
look new
 Avoid alcohol and/or drugs the day of or
night before photo is taken
 Drink lots of water and be well rested

6. Headline
 Found directly under your name
 This is your professional identity
 Hook the reader!
 Don’t just list your most recent position
 Use key-words for search engine
optimization

7. Summary
 Never leave this section blank!
 Write in the first person.
 Use this as an opportunity to utilize even
more keywords for search engine
optimization.
 Add website link, blog link, or links to your
other professional sites.
 Upload examples of your work using media
(pictures, flyers, video).

8. Experience
 This is your online resume
 You can directly input
information into LinkedIn
OR you can upload an
already completed
resume.
 Describe job duties
 Include strengths and
accomplishments
 Seek out recommendations
for each position

9. Experience:
Getting Recommendations
 Best way to get recommendations is to give
them!
 Once you have written for them ask them to
return the favor.
 You manage all recommendations and can
accept/decline as necessary.
 Remember that your professional reputation
is tied to the person.

10. Networking
 Connect with current and former
colleagues
 Follow company’s that you have a business
relationship with or would like to eventually
work for
 Join LinkedIn Groups related to your business
or future career interests

11. Stay Visible
 Share articles and videos of interest
 Post status updates about business and/or
professional success
 Participate in discussions
 Connect your other professional social
media sites

12. Customized LinkedIn URL
 Click edit under profile picture
 Move to column on right and click on
current URL
 Pick new URL name
 Ex: www.linkedin.com/in/lisamillerlmft

13. • Share presentations
publicly or privately
• Add YouTube videos
into presentations
• Add presentations
into blogs, websites,
and social media.
• Community for
sharing presentations
and other
professional content
• Find presentations on
any topic you can
think of

14. Slideshare:
Getting Started
 Go to www.slideshare.net
 Click on Signup at top right
 Complete requested information
 Click connect with LinkedIn

15. Slideshare:
 Click onto “My Uploads” at top right
 Upload desired file
 Pick the desired sharing option
 Click on the LinkedIn “Add to my Profile”
button.
 Automatically goes into summary section
 Go to LinkedIn Profile and edit as needed.
 Can move to match up with specific
employment experiences.

16. What is HootSuite?
 Social Media Management System
 Supports you in tracking and managing you
social media such as Facebook, LinkedIn,
Twitter, Google+, Wordpress Blog, etc.
 Basic use is FREE!
 Allows you to cross post to multiple social
media.
 Pick the days/times for postings in advance

17. HootSuite:
Getting Started
 Go to https://hootsuite.com/
 Click on “Sign up” or “create a new
account”
 Complete “Get Started-Free” section to
create account
 On homepage click “+” then “add social
media”

18. HootSuite
 Pick different articles found online
 Log into Hootsuite account
 Click on “send to” box
 Input link to article, click shrink, and chose
which social media pages to post to.
 Chose date and time for posting
 Click schedule

19. Get The Phone Apps

20. Questions/Comments