This document discusses why corporate blogs often fail to attract readers. It identifies common issues such as boring writing, failing to promote the blog on social media, not doing keyword research, focusing too much on storytelling rather than providing useful information, using vague titles, infrequent posting, making subscription difficult, including too much direct selling, and failing to do guest posts or have an attractive website design. Addressing these issues can help blogs generate more traffic and leads.

1. Why
NOBODY READS
Your Corporate
Blog
PRESENTED BY: MICHAEL REYNOLDS

2. Michael Reynolds
About Michael:
• President / CEO of SpinWeb
• Cellist
• Sushi connoisseur
• Tennis player
• Marketing/tech nerd
• www.spinweb.net

3. Companies That Blog
… get 55% more website traffic
… generate 88% more leads

4. So Why Is Nobody Reading
Your Blog?

5. Your Blog is Boring
Write with heart… talk
to your best friend
over dinner.

6. You Keep Your
Blog a Secret
Share blog posts on
social media… more
than once! Email
articles to clients,
train your support
and sales teams to
use them.

7. You Don’t Do Keyword Research
Consistently research keywords to gauge
demand, effectiveness, and find new topics.

8. You Tell Too Many Stories
Start posts with:
!• “How to…”
• “The best way to…”
• “Is it bad to…?”
• Why does…?”
• Teach! Don’t reminisce.

9. Your Titles Are Vague
Industrial [stuff]
Business [stuff]
The interesting thing about [something]
How to [do a thing] by [doing another thing]
Why [a thing] makes it easier to [do a thing]
Getting the most out of [a thing]

10. You Post Once Every Three
Months
Blogging frequency
affects customer
acquisition.

11. You Make it Hard to Subscribe
Allow subscription via:
!• Email
• RSS
• Email
• Social media
• Email
• Email…

12. You Sell Too Much On Your Blog
Can your blog generate leads?
Absolutely! However, your blog
is not the place to “sell” to your
visitors.

13. You Never Exchange
Guest Posts
Guest post to:
!• Get in front of another audience
• Gain amplification from an influencer
• Develop a partnership

14. Your Website is Ugly
Design affects credibility on the
web.

15. Why
NOBODY READS
Your Corporate
Blog
PRESENTED BY: MICHAEL REYNOLDS