The new consumer and big data trends: impact on marketing.
Kako iz množice podatkov dobiti zanimive izvlečke in uporabne nasvete za delovanje organizacije?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
Evolve Your Social Commerce Strategy: Thinking Beyond FacebookCatalyst
Are you looking to step up your social commerce strategy? A best in class social commerce strategy leaves no stone unturned. Catalyst’s webinar slides are available so you can learn how to expand your social commerce strategy beyond traditional tactics on Facebook and Instagram. You’ll discover innovative ways to leverage additional platforms, like Pinterest and Snapchat, to unlock niche audiences and drive more sales for your business.
Key Takeaways:
• Purchase Drivers vs. Purchase Influencers: Discover what social platforms drive purchase vs. influence purchase and how each can have a key role in your commerce strategy.
• Budget Fluidity: Learn about the importance of budget fluidity when it comes to a multi-platform social commerce strategy and how budget fluidity can impact campaign efficiency and consumer touch points.
• Pinterest Opportunities: Explore audience propensity and the commerce opportunity on Pinterest, including Standard Pins, Shop the Look Pins, & Product Pins
• Snapchat Opportunities: Explore audience propensity and commerce opportunity on Snapchat, including Snap Ads, Story Ads, Collection Ads, & AR Len
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
The Future of Sales - Disrupt, Align and Connect to Your Customer's JourneySAP Customer Experience
What's the most powerful thing you produce? An engaged customer!
Jamie Anderson, CMO, SAP Hybris shares with a Selling Power Magazine Sales 3.0 Conference audience the way in which to harness the power of change to disrupt the selling environment.
For more about SAP Hybris Sales Cloud, visit: http:www.hybris.com/sales
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
The Contextual Marketing Imperative: Rethinking your personalization strategySAP Customer Experience
Brendan Witcher, Principal at Forrester and Bernard Chung, SAP Hybris share best practices and the latest trends in contextual marketing and personalization. Examples shown include ASICS, Under Armour, NHL and more.
Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015.
The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development.
The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014eCommerce Institute
Diapositivas presentadas por Ezequiel Singer, Enterprise Latam Sales Manager de GOOGLE Enterprise, en el eCommerce Day Guayaquil 2014 en la plenaria "KEYNOTES ECOMMERCE I >> RETAIL DEL FUTURO: LOS PRINCIPALES RETOS Y DESAFÍOS DEL COMERCIO MINORISTA EN ECUADOR.".
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
The Future of Sales - Disrupt, Align and Connect to Your Customer's JourneySAP Customer Experience
What's the most powerful thing you produce? An engaged customer!
Jamie Anderson, CMO, SAP Hybris shares with a Selling Power Magazine Sales 3.0 Conference audience the way in which to harness the power of change to disrupt the selling environment.
For more about SAP Hybris Sales Cloud, visit: http:www.hybris.com/sales
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
The Contextual Marketing Imperative: Rethinking your personalization strategySAP Customer Experience
Brendan Witcher, Principal at Forrester and Bernard Chung, SAP Hybris share best practices and the latest trends in contextual marketing and personalization. Examples shown include ASICS, Under Armour, NHL and more.
Andreas Starke, VP, Marketing Business Information Officer, SAP delivers this presentation at the #MarTech Conference 2015.
The SAP Marketing team has been on a journey to improve its lead to revenue process with the SAP hybris Marketing solution. This presentation, given at the 2015 MarTech Conference in San Francisco, outlines the objectives, approach, and benefits of the project. Along the way, the SAP IT department leading the implementation has been sharing the experience with the solution management team to incorporate the internal learnings into future product development.
The SAP hybris Marketing solution brief provides additional details about the solution or you can explore the website at http://www.hybris.com/marketing
Retail Media Insights - Digital Retail Media Measurement & Metricsretailmediainsights
In this session, John Morgan covers the fundamentals of how advertising affects consumers' thoughts, intentions and behaviors, how each stage in the advertising process can be measured, and how media and campaign metrics can be applied to digital retail media.
Highlights include:
• Digital Retail Media Defined
• Value Propositions for Consumers, Retailers and Advertisers
• Digital Retail Media Measurement
• Measuring Advertising Campaign Effectiveness
About the Presenter:
John Morgan is the founder of Retail Media Insights and is a leading expert in media network marketing strategy and consumer insights. For more than 20 years, he has provided research expertise to clients in the advertising, media, retail and technology industries. Network operators, retailers and advertisers wanting to increase consumer engagement, ad revenue and ROI seek RMI's in-depth knowledge of placed based media. In addition, validation of revenue models is provided for the investment community through market research and campaign analytics.
In this presentation to the Argyle CMO Forum, Dr Volker G. Hildebrand, SAP Hybris talks "Rethinking Personlization" into the core capabilities in developing an individualized personalization strategy in which customers are identified and treated as individuals.
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
How will 3D printers, tablets, life-saving forks, Google Glasses and the interest graph change the way you do business this year?
This presentation by Thomas Crampton and Hannah Law will show you 5 trends that will change the way you do digital marketing in 2013. We explain the trend, show you some early adopters (including Nike, IBM, Heineken and Burberry) and recommend how you can make the most of it.
The Lucky 5 trends that you need to know about in 2013 are:
1. Be mobile, not do mobile
2. Bricks and Bytes: create shopping experiences, not transactions
3. Brand-awakened: brands with a higher purpose rule
4. Live in 60 Seconds: concept to production at speed
5. Smart Data: Big Data’s older, wiser sister
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Taking your marketing performance measurement to the next level requires pulling all the pieces together to get greater clarity on performance, within and across channels. This is where an advanced attribution solution enters the game. In this first of the five webinar series, you’ll learn the key considerations when planning an initiative to leverage these capabilities to drive big results.
Presentación Ezequiel Singer - eCommerce Day Guayaquil 2014eCommerce Institute
Diapositivas presentadas por Ezequiel Singer, Enterprise Latam Sales Manager de GOOGLE Enterprise, en el eCommerce Day Guayaquil 2014 en la plenaria "KEYNOTES ECOMMERCE I >> RETAIL DEL FUTURO: LOS PRINCIPALES RETOS Y DESAFÍOS DEL COMERCIO MINORISTA EN ECUADOR.".
Bridge the Marketing Divide: Combining Cross-Channel Attribution with Data On...Adometry by Google
Marketers are migrating to digital channels en masse. According to a recent eMarketer study, U.S. e-commerce sales will total $259 billion in 2013 - a 14.8% annual increase over 2012's $225.5 billion.
But there's a missing link. When consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Yahoo, and comScore all reach the same conclusion: As much as 92% of purchases take place offline following online consumer activity, while most digital marketers target online conversions only.
Targeting isn't about clicks, it's about sales, and 92% is a large percentage of missing data!
Omnichannel Commerce & The Customer Experience - Featuring Don PeppersMargot Heiligman
In this presentation content, Don is taking the topic of omnichannel commerce and customer experience right to the core of their essence. What should businesses and management pay attention to in order to successfully transform their business digitally? And what is a good customer experience really about? Access the content now.
Visit "The Future of Customer Engagement and Commerce" by SAP Hybris to get more valuable content around commerce, marketing, and customer engagement here: http://www.the-future-of-commerce.com/
Ali strategija »vlagaj, ko izgubljaš« prinaša uspeh?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Kakšen je pravi način za oblikovanje vrednosti po meri potrošnika? Testiranje, prilagajanje in kombinacija tehničnih podatkov s ključnimi dejavniki nakupa so nekateri izmed možnih odgovorov.
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Anka Miklavič Lipušček: "Če padeš, se poberi in pojdi naprej! Vsak padec me je naredil še bolj trmasto!" O uspešnem upravljanju odnosov in učinkovitem trženju je bilo govora na 18. Slovenski marketinški konferenci.
Presented by Socialight Media Marketing
2015 Top Trends in B2B Social Marketing -- explore actionable insights regarding the biggest shifts in social marketing.
Contained within the report are answers to these questions:
-How is social marketing strategy changing in 2015?
-What are the new rules in content marketing?
-How are businesses adjusting their technology and process?
-Why is mobile so important for B2B marketers today?
-How are ad dollars shifting to social in 2015?
2015 Top Trends in B2B Social Marketing and explore actionable insights regarding the biggest shifts in social marketing.
Contained within the report are answers to these questions:
-How is social marketing strategy changing in 2015?
-What are the new rules in content marketing?
-How are businesses adjusting their technology and process?
-Why is mobile so important for B2B marketers today?
-How are ad dollars shifting to social in 2015?
3 Ways to Drive Growth Using Your Big DataJim Nichols
Most marketers believe that programs powered by big data have the potential to radically improve business and drive
growth. But understanding the potential value of big data – and actually realizing it – are two very different things.
While many brands have invested millions to collect this
valuable marketing intelligence, few CMOs claim to be
maximizing their results with it. While leveraging your
big data to drive sales isn’t necessarily an easy thing, it is
possible – and it doesn’t require years to develop big data
strategies and tactics you can count on to deliver higher
return. In fact, many can reap the benefits in weeks.
From Web Traffic to Foot Traffic: How Brands & Retailers Can Leverage Digital...Rebecca Lieb
My latest research report highlights how brands can harness the power of digital content and media to reach consumers and influence their in-store buying decisions. We surveyed 500 brand and agency marketers, including interviews with marketing leaders from PepsiCo, McDonalds, The Home Depot and Staples,
Presenting the unique advantages you can provide to your client using the Mar...Proscape
Where do Mobile Apps Fit in the Digital Marketing Funnel? This editable presentation is specifically designed to help creative agencies talk to clients about how mobile marketing apps will help them with their sales conversions.
What marketing research needs to know about brand building in a digital ageJoel Rubinson
Presented to Toronto audience for MRIA Netgain 2015 conference. Digital, social, mobile creating marketing disruption triple play that marketing research is out of synch with
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
The spread of mobile technology has also opened up new data-gathering and analytics possibilities for retailers, but for many, turning the new waves of mobile-generated information into useful insights is still very much a work in progress. Analytics opportunities – and challenges – enabled via shoppers’ mobile devices are multiplied when consumers enter, or even come near, a retailer’s brick-and-mortar store. Mobile-enabled analytics can be used to gain a greater understanding of general traffic patterns and customer behavior, but can also be tied to individualized measurements of shopper activity.
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
RIS November tech solutions guide - analyticsiinside
Through precise location analytics, retailers now can monitor the entire path to purchase. With this data, marketers better understand what led to the purchase providing the ability to move beyond the traditional blanketed “campaign” to a year-round interaction based on consumer behavior. Customers “opt-in” by mobile app to receive highly-targeted promotions, information about merchandise they may have “visited” but didn’t purchase, and discounts for major events – based on correlations like visits, dwell and intent – to drive sales like never before.
Leon Šikovec (Sberbank) predstavlja sponzorstvo EuroVolleya in rezultate Sberbanka ob sponzoriranju največjega športnega dogodka v Sloveniji v letu 2019.
Ste kdaj razmišljali o tem, da imate v marketingu toliko dela in da pripravljate toliko materialov, da bi lahko imeli enostavno svojo marketinško agencijo? Podjetje Comtrade se je odločilo prav za to in o tem procesu je na tretji B2B konferenci predaval Ljubomir Ristić.
Frank Amand (Marketing UX) je na konferenci izpostavil tri vidike marketinških fokusov, na podlagi katerih lahko podjetja zmagujejo tudi v B2B poslovanju. »Pomembno je, da se natančno zavedamo, komu sledimo in koga nagovarjamo, kako izstopamo ter kako se učimo in spreminjamo svoje navade. Biti moramo pripravljeni na to, da ovire spremenimo v priložnosti, ki jih opazimo in znamo izkoristiti.«l
Darko Dujič je na junijskem mesečnem srečanju DMS predstavil podjetje Ceneje d.o.o. ter pojasnil, kako lahko marketing postane temelj poslovnega modela podjetja.
Sandra Kecman (Bisnode) je na mesečnem srečanju udeležencem zaupala svoje izzive pri iskanju novih marketinških kadrov in priznala, da je med iskanjem novih sodelavcem včasih potrebno nekoliko spremeniti svoja pričakovanja.
Na februarskem Marketing TOPX izobraževanju je strokovnjakinja za digitalni marketinga Simona Koren (Atlantic Grupa) predavala o tem, kako v podjetju vzpostaviti celostno digitalno okolje, ki se gradi skozi faze digitalne transformacije.
Jure Doler (Klepetalni robot d.o.o.) je na mesečnem srečanju predstavil trende na področju klepetalnih robotov in med drugim pojasnil, zakaj je prepričan, da bo ta način komunikacije izpodrinil email kampanje.
Vladimir Nardin (Gorenje) je na mesečnem srečanju predstavil, kakšno bo naše življenje v svetu pametnih aparatov, kjer bomo lahko celotno kuhinjo upravljali s pomočjo aplikacije na pametnih telefonih.
Andraž Štalec (Red Orbit) je na mesečnem srečanju predstavil nekaj konkretnih primerov, pri katerih so z uporabo podatkov o digitalnem potrošniku izboljšali prodajne aktivnosti podjetij.
Irena Stanjko Meršol (Ceneje.si) je na mesečnem srečanju pojasnila, kako nam lahko podatki o digitalnem potrošniku pomagajo pri načrtovanju prodajnih aktivnosti - tudi v offline svetu.
Miloš Suša (iPROM), Andraž Zorko (Valicon) in Mojca Pesendorfer (Atlantic Grupa) so na mesečnem srečanju predstavili, kaj je napovedno oglaševanje in kako lahko z njim znižamo oglaševalske stroške ter s tem povečamo učinkovitost oglaševalskih kampanj,
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
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Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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6. Shopper needs
= new rules for retail
Loyalty
Doing the right thing by
your customer
+ control
Convenience
More than just about time
Experience
Creating emotional
resonance
Value
Sharing value with your
shoppers:
Price, Service, Quality
6
NEW CUSTOMERS
8. In search of assurance
More quality & transparency
Shopper needs
= new rules for retail
Loyalty
Doing the right thing by
your customer
+ control
Convenience
More than just about time
Experience
Creating emotional
resonance
Value
Sharing value with your
shoppers:
Price, Service, Quality
NEW CUSTOMERS
9. CONVENIENCE, LOYALTY, EXPERIENCE, VALUE
LOYALTYCONVENIENCE
EXPERIENCEVALUE
RIGHT WOW
NOW SMART
Source: Kantar Retail Analysis
NEW CUSTOMERS EXPECTATIONS
10. Time
CustomerValue
Interest Engage Grow &
Delight
Monitor &
Retain
Data
Integration
Analytics
Omni
Channel
Measure
Guest Path
Follow
LHW on
FB
Like
Join
Now
LHW on
Twitter
NEW CUSTOMERS
11. Voice of Consumer
Challenges for companies
New focus on retention
& churn reduction
Provide more
personalization
Learn to engage
customers to opt-in
11
Achieve frictionless,
high value customer engagement
cross channel
NEW CUSTOMERS
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12. Voice of Consumer
Learnings
Which has more impact on retention and repeat purchases:
Customer Satisfaction or Customer Engagement/Relationship?
Engagement/Relationship strength has
12 times more influence on retention and
repeat purchases than satisfaction
Satisfaction is a minimum expectation
12
NEW CUSTOMERS
13. Which is more significant driver of word of mouth recommendations:
Customer Satisfaction or Customer Engagement/Relationship?
Engagement/Relationship strength has
18 times more influence on word of mouth
recommendations than satisfaction
This has profound implications for
re-allocating greater budget for
Retention/Relationship building
13
Voice of Consumer
Learnings
NEW CUSTOMERS
18. “There is no better place to start than data, since it is the
fuel needed to make insightful decisions that can drive your
business forward.”
DWH
CRM
Digital
Mobile
Social
Other
Data
Quality
Data
Integration
Data
Model
Data
Governance
D
A
T
A
S
O
U
R
C
E
S
Where do we begin?
DATA
19. DATA
Challenges?
We think not…
Opportunity #1
Opportunity #2 Opportunity #3
Ability to collect & immediately
access granular data
[Addressing Latency & Tag
Management]
Pre-processing data for
marketing and analytics
[Adding Business
Context]
Leveraging advanced analytics
& marketing automation
[Relevance & personalization]
22. Data Utilization Accelerates
Programmatic display, omnichannel demand,
drive digital data use cases
Databases become more sophisticated
repositories of online and offline data
Technologies to activate the data mature
along with the talent to use it
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DATA
30. WHY is Advanced Data Visualization Critical?
Firms need to use data visualization because
information workers:
Cannot see a pattern without data visualization
Cannot fit all of the necessary data
points onto a single screen
Cannot effectively show deep and broad
data sets on a single screen
Need for proactive alerts in business
Need the data to be presented in a very
clear way, or there will be no decisions made
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VISUALIZATION
34. …To PURCHASE FISH
COMPLEX WORLD OF FEEDBACK INVOLVING
Research
Multi-channel contact
Testing of opinion with
other consumers
Purchase
verywhere
commerceE
42. MOBILE
Of smartphone shoppers
use mobile device to help
them shop in store
Sexy little numbers…
Of shoppers prefer
to reference smartphone
over asking shop assistant
84%
73%
43. MOBILE
Sexy little numbers…
Of people keep mobile
with them day and night at
arms length
Highest penetration of
smartphone vs. mobile
devices in Spain74%
90%
44. MOBILE
Sexy little numbers…
+ 68%
M-COMMERCE
44
MOBILE
ADVERTISING
x 2year over year
+++SOCIAL
INTERACTIONS
ON MOBILE
49. LOCATION
VS .
in 2011
of US cellphone users use mobile
location at least weekly
Is the new cookie!
In 2015 sales via
social channels predicted
$5 billion
http://www.youtube.com/watch?v=c6ATOgEcR1U
50. LOCATION
Local – Drive Opportunity
96% Smartphone users who have researched
a product or service on their phones
94% Smartphone users who have
searched for local information
90% Smartphone users who acted
within 24 hours
70% Smartphone users who called
businesses after searching
66% Smartphone users who visited
stores in person
OPEN
52. LOCATION
Real question:
Now that we know where you are,
which media will we use to reach you?
Placing a digital barrier around certain locations
enabling action when user is in a specific spot
visit a location after
receiving alert
Geofencing
made purchase
(50% unplanned)
63. LOYALTY
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From points to engagement, loyalty programs begin
to add new incentives (currencies) – whether social
causes, health or lifestyle rewards
Loyalty goes mobile, so you can take it with you –
carry it or wear it!
THE QUESTION:
WHEN DOES LOYALTY START?
Starts at first INTERACTION, not transaction:
this changes how to reward behavior
The continuing evolution of
65. LOYALTY
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The king of relationships
Chief Story Officer
of businesses increasing content
marketing budgets
Mobile content marketing strategies will lead the
way in-store to see the ROI
Director of Content becomes a Marketing Job
60% of corporations are doing content marketing –
they will finally define it in 2014
70. MARKETING OPERATIONS MANAGEMENT (MOM)
Definition
Is a version of end to end marketing
process optimization, from planning and
budgeting, through marketing asset management,
to global marketing execution and analysis.
Is the alignment of people, process and
technology to support marketing activities and
improve marketing effectiveness.
70
76. MARKETING OPERATIONS MANAGEMENT (MOM)
Cycle times shrink
Marketer Expectation:
“I need to respond/react faster”
Reality:
Campaign and interaction cycle times from planning
to execution continue to shrink – pressuring
suppliers to be more agile – from development to
delivery
Consumer expectation:
“I want it NOW”
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81. INNOVATION
PILLAR CULTURE PILLAR TEAM
Everyone needs a coach.
Innovation that happens from top
down is orderly but dumb.
Innovation that happens from
bottom up is chaotic and smart.
Innovation ≠ Olympics
Culture of trying & failing
20% of kayak
e-mails = tests
INNOVATION
97. THE CHANGED ROLE OF MARKETING
“ There’s never been a more
exciting time to be in
marketing because change
will continue, no one is going
to be bored”
Terry Jones
Change agents say…
98. THE CHANGED ROLE OF MARKETING
“ We in marketing need to
make the rest of the
organisation uncomfortable”
98
Change agents say…
99. THE CHANGED ROLE OF MARKETING
“ If you don’t like change,
you’re going to like
irrelevance even less”
Change agents say…
100. THE CHANGED ROLE OF MARKETING
larger purchaser of technology
than IT, but not technologist role
chief story teller
CMO
101.
102. THE CHANGED ROLE OF MARKETING
Fix what they don’t like
Have conversations with customers to
make them more successful
Listen to the customers!
Keep your eyes on the ball!
Only 1 out of 5 companies know
who their core customers are
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