Ali strategija »vlagaj, ko izgubljaš« prinaša uspeh?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Kakšen je pravi način za oblikovanje vrednosti po meri potrošnika? Testiranje, prilagajanje in kombinacija tehničnih podatkov s ključnimi dejavniki nakupa so nekateri izmed možnih odgovorov.
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
This document discusses Donat Mg, a magnesium supplement marketed for pregnancy. It outlines the supplement's ingredients and various health benefits for issues like constipation, acid reflux, and muscle cramps during pregnancy. The document also analyzes the potential market for Donat Mg, describing the large number of pregnant women online and open to purchasing supplements. It discusses marketing strategies like establishing a Facebook community of pregnant users and collaborating with obstetricians to promote the product.
The new consumer and big data trends: impact on marketing.
Kako iz množice podatkov dobiti zanimive izvlečke in uporabne nasvete za delovanje organizacije?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
Kakšen je pravi način za oblikovanje vrednosti po meri potrošnika? Testiranje, prilagajanje in kombinacija tehničnih podatkov s ključnimi dejavniki nakupa so nekateri izmed možnih odgovorov.
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
This document discusses Donat Mg, a magnesium supplement marketed for pregnancy. It outlines the supplement's ingredients and various health benefits for issues like constipation, acid reflux, and muscle cramps during pregnancy. The document also analyzes the potential market for Donat Mg, describing the large number of pregnant women online and open to purchasing supplements. It discusses marketing strategies like establishing a Facebook community of pregnant users and collaborating with obstetricians to promote the product.
The new consumer and big data trends: impact on marketing.
Kako iz množice podatkov dobiti zanimive izvlečke in uporabne nasvete za delovanje organizacije?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
The document discusses Gorenje's plans to enter new markets for kitchen appliances in Germany and other countries. It aims to differentiate its products by focusing on mid-to-high end segments, improve branding, and partner with kitchen specialists. Gorenje will identify target markets, dealers, and customers, prepare appropriate products and marketing support, then execute and monitor the strategy. Success requires strong execution across all business areas including products, pricing, marketing, sales channels, and after-sales service.
Anka Miklavič Lipušček: "Če padeš, se poberi in pojdi naprej! Vsak padec me je naredil še bolj trmasto!" O uspešnem upravljanju odnosov in učinkovitem trženju je bilo govora na 18. Slovenski marketinški konferenci.
The document discusses several mobile marketing trends that brands need to be aware of in 2020, including: discovery being broken as users spend more time in apps than on mobile websites; the growth of "super apps"; expanded use of augmented reality; new app stores; and user identity. It also discusses the importance of creating meaningful experiences for users by listening to them, focusing on purpose and value, using AI/ML for more personalized experiences, having diverse perspectives, and showing empathy. Finally, it provides two speakers' perspectives on why the Web Summit conference is one of the best technology events.
Leon Šikovec (Sberbank) predstavlja sponzorstvo EuroVolleya in rezultate Sberbanka ob sponzoriranju največjega športnega dogodka v Sloveniji v letu 2019.
This document summarizes the benefits and challenges of an in-house marketing agency called CAN, which employs 30 creatives at Comtrade Group. CAN handles a wide variety of marketing tasks for Comtrade and some external clients, including newsletters, packaging, presentations, print materials, promotions, visual identities, web banners, videos, 3D renderings, and more. The benefits of an in-house agency are speed, short timelines, excellent creative control, and a cohesive team. The challenges include high costs, keeping creatives engaged, managing sensitive staff, and recruiting creative talent. Statistics from 2018 show CAN completed over 6,700 total design, video, and web projects that year.
Frank Amand (Marketing UX) je na konferenci izpostavil tri vidike marketinških fokusov, na podlagi katerih lahko podjetja zmagujejo tudi v B2B poslovanju. »Pomembno je, da se natančno zavedamo, komu sledimo in koga nagovarjamo, kako izstopamo ter kako se učimo in spreminjamo svoje navade. Biti moramo pripravljeni na to, da ovire spremenimo v priložnosti, ki jih opazimo in znamo izkoristiti.«l
Darko Dujič je na junijskem mesečnem srečanju DMS predstavil podjetje Ceneje d.o.o. ter pojasnil, kako lahko marketing postane temelj poslovnega modela podjetja.
Sandra Kecman (Bisnode) je na mesečnem srečanju udeležencem zaupala svoje izzive pri iskanju novih marketinških kadrov in priznala, da je med iskanjem novih sodelavcem včasih potrebno nekoliko spremeniti svoja pričakovanja.
Na februarskem Marketing TOPX izobraževanju je strokovnjakinja za digitalni marketinga Simona Koren (Atlantic Grupa) predavala o tem, kako v podjetju vzpostaviti celostno digitalno okolje, ki se gradi skozi faze digitalne transformacije.
The document discusses Gorenje's plans to enter new markets for kitchen appliances in Germany and other countries. It aims to differentiate its products by focusing on mid-to-high end segments, improve branding, and partner with kitchen specialists. Gorenje will identify target markets, dealers, and customers, prepare appropriate products and marketing support, then execute and monitor the strategy. Success requires strong execution across all business areas including products, pricing, marketing, sales channels, and after-sales service.
Anka Miklavič Lipušček: "Če padeš, se poberi in pojdi naprej! Vsak padec me je naredil še bolj trmasto!" O uspešnem upravljanju odnosov in učinkovitem trženju je bilo govora na 18. Slovenski marketinški konferenci.
The document discusses several mobile marketing trends that brands need to be aware of in 2020, including: discovery being broken as users spend more time in apps than on mobile websites; the growth of "super apps"; expanded use of augmented reality; new app stores; and user identity. It also discusses the importance of creating meaningful experiences for users by listening to them, focusing on purpose and value, using AI/ML for more personalized experiences, having diverse perspectives, and showing empathy. Finally, it provides two speakers' perspectives on why the Web Summit conference is one of the best technology events.
Leon Šikovec (Sberbank) predstavlja sponzorstvo EuroVolleya in rezultate Sberbanka ob sponzoriranju največjega športnega dogodka v Sloveniji v letu 2019.
This document summarizes the benefits and challenges of an in-house marketing agency called CAN, which employs 30 creatives at Comtrade Group. CAN handles a wide variety of marketing tasks for Comtrade and some external clients, including newsletters, packaging, presentations, print materials, promotions, visual identities, web banners, videos, 3D renderings, and more. The benefits of an in-house agency are speed, short timelines, excellent creative control, and a cohesive team. The challenges include high costs, keeping creatives engaged, managing sensitive staff, and recruiting creative talent. Statistics from 2018 show CAN completed over 6,700 total design, video, and web projects that year.
Frank Amand (Marketing UX) je na konferenci izpostavil tri vidike marketinških fokusov, na podlagi katerih lahko podjetja zmagujejo tudi v B2B poslovanju. »Pomembno je, da se natančno zavedamo, komu sledimo in koga nagovarjamo, kako izstopamo ter kako se učimo in spreminjamo svoje navade. Biti moramo pripravljeni na to, da ovire spremenimo v priložnosti, ki jih opazimo in znamo izkoristiti.«l
Darko Dujič je na junijskem mesečnem srečanju DMS predstavil podjetje Ceneje d.o.o. ter pojasnil, kako lahko marketing postane temelj poslovnega modela podjetja.
Sandra Kecman (Bisnode) je na mesečnem srečanju udeležencem zaupala svoje izzive pri iskanju novih marketinških kadrov in priznala, da je med iskanjem novih sodelavcem včasih potrebno nekoliko spremeniti svoja pričakovanja.
Na februarskem Marketing TOPX izobraževanju je strokovnjakinja za digitalni marketinga Simona Koren (Atlantic Grupa) predavala o tem, kako v podjetju vzpostaviti celostno digitalno okolje, ki se gradi skozi faze digitalne transformacije.
Jure Doler (Klepetalni robot d.o.o.) je na mesečnem srečanju predstavil trende na področju klepetalnih robotov in med drugim pojasnil, zakaj je prepričan, da bo ta način komunikacije izpodrinil email kampanje.
The document discusses China's advancements in digital technologies such as facial recognition and autonomous vehicles. It then outlines Hisense Group's leadership in home appliances and smart home technologies. The document proposes a ConnectLife smart living platform that combines Hisense and Gorense's smart home products and services into one integrated system accessible through a mobile app. This would allow voice control of appliances, home automation, and other smart home experiences.
Andraž Štalec (Red Orbit) je na mesečnem srečanju predstavil nekaj konkretnih primerov, pri katerih so z uporabo podatkov o digitalnem potrošniku izboljšali prodajne aktivnosti podjetij.
Irena Stanjko Meršol (Ceneje.si) je na mesečnem srečanju pojasnila, kako nam lahko podatki o digitalnem potrošniku pomagajo pri načrtovanju prodajnih aktivnosti - tudi v offline svetu.
Miloš Suša (iPROM), Andraž Zorko (Valicon) in Mojca Pesendorfer (Atlantic Grupa) so na mesečnem srečanju predstavili, kaj je napovedno oglaševanje in kako lahko z njim znižamo oglaševalske stroške ter s tem povečamo učinkovitost oglaševalskih kampanj,