Jakob Marovt (vox.io): From zero to hero - 52. marketinški fokus

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Društvo za marketing Slovenije

Business

Jakob Marovt
vox.io - Produkt & Marketing @vox_io | @jmarovt

naslednja generacija
komunikacijskih rešitev

2

namizje ➽ brskalnik
email / video / dokumenti / glasba / telefonija

3

namizje ➽ mobilci
zaenkrat namenske aplikacije, brskalnik še pride

9

pametno izkoristi
lokacijske storitve

18

@vox_io
vox.io/jmarovt
jakob@vox.io

made with

This document discusses Donat Mg, a magnesium supplement marketed for pregnancy. It outlines the supplement's ingredients and various health benefits for issues like constipation, acid reflux, and muscle cramps during pregnancy. The document also analyzes the potential market for Donat Mg, describing the large number of pregnant women online and open to purchasing supplements. It discusses marketing strategies like establishing a Facebook community of pregnant users and collaborating with obstetricians to promote the product.

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This document summarizes the benefits and challenges of an in-house marketing agency called CAN, which employs 30 creatives at Comtrade Group. CAN handles a wide variety of marketing tasks for Comtrade and some external clients, including newsletters, packaging, presentations, print materials, promotions, visual identities, web banners, videos, 3D renderings, and more. The benefits of an in-house agency are speed, short timelines, excellent creative control, and a cohesive team. The challenges include high costs, keeping creatives engaged, managing sensitive staff, and recruiting creative talent. Statistics from 2018 show CAN completed over 6,700 total design, video, and web projects that year.

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