Diapositivas presentadas por Ezequiel Singer, Enterprise Latam Sales Manager de GOOGLE Enterprise, en el eCommerce Day Guayaquil 2014 en la plenaria "KEYNOTES ECOMMERCE I >> RETAIL DEL FUTURO: LOS PRINCIPALES RETOS Y DESAFÍOS DEL COMERCIO MINORISTA EN ECUADOR.".
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Not Tooling Around: How The Home Depot Uses Machine Learning for Vendor Accou...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Berry, Leader of Business Intelligence Global Custom Commerce, The Home Depot
Jeff Huckaby, Global Segment Director, Retail and Consumer Goods, Tableau
Chase Zieman, Director, Analytics Global Custom Commerce, The Home Depot
Presentation from NRF 2019 Retail's Big Show
Seth Webb, Managing Director, Tusk Ventures
Al Gerrie, Co-Founder and CEO, ZigZag Global
Mike Oitzman, VP or Marketing & Product , IceCream Labs
Sara Whiffen, Founder and CEO, rohvi
Mike Futch, President, Tompkins Robotics
Erhan Ark, Founder and CEO, Pick 'n' Watch
Industry Boot Camp
November 8-9, 2010
Hyatt Regency Resort & Spa // Huntington Beach, Calif.
It’s crucial to have a marketing plan for your e-commerce website that drives results. This seminar will expand on the necessity of a well-designed, innovative site, and how to properly market it through a hands-on approach of planning, analysis, and optimization. Learn the art of SEO and PPC tactics and how to expand your brand and increase your sales on the web.
Starting with the Top 10 trends impacting Digital Commerce market, this presentation by Dimension Data shares an understanding of the Digital Commerce landscape & opportunity, five best practices to implement digital commerce, and recommendations like Cloud Services for SAP Hybris Commerce.
Not Tooling Around: How The Home Depot Uses Machine Learning for Vendor Accou...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Berry, Leader of Business Intelligence Global Custom Commerce, The Home Depot
Jeff Huckaby, Global Segment Director, Retail and Consumer Goods, Tableau
Chase Zieman, Director, Analytics Global Custom Commerce, The Home Depot
The new consumer and big data trends: impact on marketing.
Kako iz množice podatkov dobiti zanimive izvlečke in uporabne nasvete za delovanje organizacije?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Retailers are merging creativity, pragmatism and technology to develop new solutions that resonate with shoppers. Check out how Newell Brands’ stationery brand, Bond, is helping companies use technology to provide a personal touch for their best customers. Learn how investing in ultra-personalized service pays off when it comes to customer loyalty and repeat sales. Gamestop's Jason Allen shares highlights from the company's store efforts to boost inventory turns, drive repeat client engagement and improve the overall customer experience through ship from store programs and mobile clienteling. Presentation from Retail's Digital Summit 2016.
2019 Global Shopper Expectation: How Calvin Klein & Showpo are winning in new...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Bernardine Wu, Founder & CEO, Fit for Commerce
Cynthia Hollen, President USA, eshopworld
Janelle Spatz, Director of Operations, Ecommerce
Jane Lu, CEO & Founder, Showpo
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
Mike Wilks, CIO of Joules Clothing kicked off the seminar with a witty, meerkat themed analysis of their implementation of a seamless customer journey using Microsoft Dynamics AX.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
The new consumer and big data trends: impact on marketing.
Kako iz množice podatkov dobiti zanimive izvlečke in uporabne nasvete za delovanje organizacije?
Prezentacija je bila predstavljena v okviru 19. slovenske marketinške konference 2014 v Portorožu.
The Convergence of Content and Commerce in a Complex WorldMozu
Join RSR's Managing Partner, Paula Rosenblum, and Volusion, Inc.'s Chief Technology Officer, Jason Wallis, as they discuss the challenges and opportunities behind a creating a consistent digital content experience.
Watch the webinar replay here: http://info.mozu.com/content-commerce-omni-channel-webinar.html
Presentation from NRF 2019 Retail's Big Show
Adam Levene, Founder, Hero
Gabrielle Chou, Founder and CEO, Allure Systems
Alex, Adelman, CEO & Co-Founder, Lolli
Oliver Tan, CEO, ViSenze
DealerOn Webinar Series - Using Your Data to Increase Traffic and Conversions...Dave Spannhake
Digital Marketing buzzwords have invaded our industry. Big Data. Optimization. Sales Funnel. Programmatic. This is not about buzzwords — it’s about leveraging the concepts that drive them to get people on your site, then converting them. If you are interested in hearing a presentation entirely around marketing buzzwords you’ve come to the wrong webinar. In this discussion we will instead be getting very strategic about how to create a plan for your website, founded in proven tactics and industry-wide information to net you the greatest increase in shoppers.
Vendors across the industry have so much information on the way that their customers are behaving, engaging, and interacting with their various platforms and are sitting on a goldmine of information on how people are buying cars today. That information exists inside and outside your website and how you can use that information to increase the number of shoppers and shopping behaviors on your website is how you will increase your sales.
And you’ll learn how to prioritize which area — traffic or conversion — will give you the best results for more sales. This session sets out to give you the insights about how to use the abundance of data at your fingertips to best identify your opportunities to win.
Traffic
How authoritative is your site compared to others?
What are car buyers searching for and are you being seen in those searches?
Does your website answer those questions in a way that influences those customers to buy?
Conversion Comparisons
How does your site compare to others in driving people to the most important pages on the site?
Where and how are you losing customers? How are the best dealers keeping them?
Do you know how to identify the changes you can make on your website to give you the biggest lift in shopping behavior?
Do you know how you stack up against the best of the best dealership websites?
Right now, your data has untapped potential. It can drive consumers to your site by ensuring your authority and stimulating interest in the right channels. It can compel them to perform a shopping behavior with the right pages with the best message, placement, and calls-to-action.
Retailers are merging creativity, pragmatism and technology to develop new solutions that resonate with shoppers. Check out how Newell Brands’ stationery brand, Bond, is helping companies use technology to provide a personal touch for their best customers. Learn how investing in ultra-personalized service pays off when it comes to customer loyalty and repeat sales. Gamestop's Jason Allen shares highlights from the company's store efforts to boost inventory turns, drive repeat client engagement and improve the overall customer experience through ship from store programs and mobile clienteling. Presentation from Retail's Digital Summit 2016.
2019 Global Shopper Expectation: How Calvin Klein & Showpo are winning in new...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
Bernardine Wu, Founder & CEO, Fit for Commerce
Cynthia Hollen, President USA, eshopworld
Janelle Spatz, Director of Operations, Ecommerce
Jane Lu, CEO & Founder, Showpo
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
This deck reveals trends in omnichannel commerce such as customer experience, customer insights, and digital transformation. It brings to light the best practices for omnichannel commerce in bringing a positive brand experience by leveraging data to meet customer expectations.
Marketing tech: Deep learning and content tactics to boost customer engagemen...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Bessis, Founder and CEO, Tinyclues
Shirley Chen, Founder and CEO, Narrativ
Richard Kestenbaum, Co-Founder and Partner, Triangle Capital
Karen Moon, Co-Founder and CEO, Trendalytics
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
Mike Wilks, CIO of Joules Clothing kicked off the seminar with a witty, meerkat themed analysis of their implementation of a seamless customer journey using Microsoft Dynamics AX.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Redefining shoppers journey in the fourth industrial revolution Pauline Pangan
Had the wonderful pleasure of sharing the amazing things we do on a daily basis as a team (AFDigital) that truly transform organizations. I shared how retailers can Redefine Shoppers Journey In The Fourth Industrial Revolution. I showcased the strategies used by 5 global retail giants that astronomically (no kidding!) increased market value in just 1 year after a decade of absolute struggle. The same strategies that Amazon the 2nd company to hit the whopping trillion $$$ mark after apple, has lived by from the very beginning. Ran the audience through some helpful stats that validate consumers behaviour. Also delved into simple actions to take now. I enjoyed it thoroughly. I also had that sneaky 20 seconds of yoga instructor moment which I absolutely loved. Trust me when I say that before I stepped on stage I was terrified and intimidated. The other speakers were CMO of global brands like Apple, Microsoft, LG, Optus. But I thought to myself, it's not about me. It's about serving and sharing. And I take a lot of pride in what we accomplish as a team every day. So I stood there not thinking about myself (and my nerves! When do they go away??). I stepped up there to serve. And the audience learned and got inspired.
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
The 2019 Amazon Prime Day Expert Approach SeriesTinuiti
Nearly half of U.S. households have an Amazon Prime membership, according to a report from CIRP. With Amazon’s biggest shopping holiday around the corner – Prime Day, learn how to maximize your brand equity and take your marketplace strategy to the next level. In this series, we’ll review trends from previous years and unpack expert best practices from retail readiness, marketing advertising preparation, inventory management, to content optimization that will help your business stand out and succeed during Amazon’s 2019 Prime Day.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
AI-Link is an Artificial Intelligence(AI)-powered technology company. It acts as your personal business operations advisor. With a proven history of managing multi-million pound projects we technologically enhance the growth of your business, increasing profit and liquidity. Revolutionise your brand; we engage with communities and inspire customer delight, turning customers into brand advocates. We create smart businesses that people trust.
Durring this session at MarTech West 2019, Mediacurrent's Director of Marketing Adam Kirby shares his approach to transitioning a 2K person SaaS organization from almost no KPIs to a multi-touch attribution model supported by sales, marketing, and the technology departments. You'll learn from his mistakes and walk away with a clear set of next steps to guide your organization to marketing attribution.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
5. In only a few years [Amazon]
has become the business that
everyone watches with a
degree of apprehension, as well
as admiration.
Retail Week
June 11, 2012
El cambio actual es
claramente digital
Amazon North American Sales
U.S. Ecommerce Sales
U.S. Offline Retail Sales
Data: Census; Amazon
Sales Growth
6. Menos visitas físicas
2010 2013
38
17(Nov-Dec)
55%
billions
Source: ShopperTrak data for Nov/Dec 2013, as
cited in WSJ, Jan 2014.
7. Pero mas efectivas
2010 2013
Source: Mastercard, Nov-Dec 2010 & Nov- Dec 2013, $B
$B offline sales
(Nov-Dec)
ecomm
+75%
offline
+9%
$681
$783
8. To stay competitive, companies must stop
experimenting with digital and commit to transforming
themselves into full digital businesses.
“
”McKinsey & Co., 2014
Source: McKinsey & Co., The seven habits of highly effective digital enterprises, May 2014
9. Nuevas realidades del comercio
SIEMPRE ABIERTO, EN CUALQUIER LUGAR EN
TODOS LADOS.
SIN LIMITES DE REAL ESTATE y HORARIOS LOCAL
GANAR TODO EL TRAFICO
14. The In-store Experience
Web and Mobile Strategy
Bringing Digital to the
Enterprise
Build and Host Applications
Customer Experience
eCommerce Revenue
Store Associate Engagement
Store Operations & Management
Customer Experience
Google transformando Retail
Google confidential | Do not distribute
Supply Chain Visibility
New Product Introduction
Big Data
15. 41% more customers than a
year ago have “showroomed”,
browsing at least once in store
and then buying online.
The Seamless Consumer Retail Survey,
November 2013
Accenture
Google confidential | Do not distribute
Clientes a un click de comprar
en otro lado
17. Hayneedle on Google
Find anything with
ecommerce Search
Search contributed to a 45% increase
in our conversion rate, and a 116%
increase in search-attributed
revenue.Chris Chance, Director of IT
Speedway Motors
Growth of more than 20% in revenue
per search with a 12% conversion lift.
Brian Moen, CMO
Hayneedle
18.
19. We are now in the New
Digital Age
Google confidential | Do not distribute
Mass adoption of mobile
Social media and sharing
Frictionless transactions
Easy-to-use expectations
Always connected
20. Retailers are going Google
Big Box
Branded Goods
Grocery
Apparel
Hospitality
Specialty
21. All Saints on Going Google
Google confidential | Do not distribute
23. Stores are faced with many challenges
High
employee
turnover
Balancing
administrative
tasks
Constantly
changing
product
assortment
Maintaining
store
profitability
High customer
expectations
Google confidential | Do not distribute
38% of retail shoppers still
cite the seamless customer
experience as the main area
for retailer improvement
The Seamless Consumer Retail
Survey, November 2013
Accenture
24. Improve the in-store experience
Increase Sales Reduce Operations
& Labor Costs
Increase loyalty
and repeat visits
Store Associate
Effectiveness
Store Operations
and Management
Customer
Experience
25. Google confidential | Do not distribute
Associates can’t keep up with the number
of products, and number of customers
61% of shoppers believe
they have access to more
information about
products than store
associates.
Motorola Solutions
‘Retail Vision Survey’, May 2012
26. Improve store associate effectiveness
Google confidential | Do not distribute
Create sense of community in the store
Local store promotions and contests
Alert urgent issues e.g. product recalls
Better train employees
Crowd-source best practices
Merchandising shares guidelines across
stores
Simplify corporate information distribution
Standard portal for HQ-to-store communications
Master store calendar and forms library
41% of shoppers were not satisfied with the
ability to receive in-stock status while in-store.
Motorola Solutions
‘Retail Vision Survey’, May 2012
27. Cesar Ramanauskas, IT Manager
EAT
Our HR Department uses Sites to
create internal websites for
employees in stores to find all
the information they need.
Before there were only
documents they couldn’t share.
EAT on Google
Sharing the information in-store employees need
28. Community sharing of best
practices offers associates up-
to-date product details and
support.
CIO Waitrose
Waitrose on Google
Sharing best practices across stores
29. Google confidential | Do not distribute
Store operations and management is
time consuming and labor intensive
Google confidential | Do not distribute
Managers spend more time on
administration than on interacting
with customers, coaching staff, and
looking at the condition of their
stores—combined.
AT Kearney
Retail Success Still Depends on Core Principles
2013
30. Optimize store operations
Automate store processes
Forms and requests
Mobile sales director app
Manage store events
Automate event logistics e.g. registration and catering
Record for on-demand replay playback
Simplify task management
Centralize calendar for daily store tasks
Assign and track tasks based on skill set and duration
Streamline field service operations
Optimize service routes with Geo
Update the customer on field service status
Google confidential | Do not distribute
31. Google confidential | Do not distribute
Specsavers on Google
Google makes assigning store tasks easier
"Our employees have been
using their own iPads,
iPhones and Android devices
to access their email and
calendars. Google Apps is
a positive step forward in
terms of enabling their
working lives."
Nigel Dufty, IT Service Director
Specsavers
32. “In order to focus on his core job -
creating new pastries - Mister Hermé
records recipes guidelines on video.
They are then shared with our
pastry makers in France, Japan and
Middle-East.”
Sabrina Zouzou, CFO
Pierre Hermé Paris
“We automatized sales
consolidation during rush
hours. Before regional
directors would make 4000
calls a day to collect this
information. Now they are
automatically collected and
shared internationally,
thanks to spreadsheets and
graphs fed by Google Apps
Script.”
Laurent Rousset, CIO
Celio
“We automatized
merchandising auditing
activating Google+
communities. Stores post
pictures of their
implementation. That way
regional directors can control in
real time that the shelving that
was decided in the
headquarters is in place in each
location. This is also a good way
to archive them. ”
Louis de Haldat, CIO
Jennyfer
33. Google confidential | Do not distribute
The store faces intense
online competition
Comparison shopping on a smartphone
while in-store is up 400% over last year
Parago
July 2013 study
55% of shoppers would purchase if an
associate could find another location
that had the item.
Motorola
What’s Driving Tomorrow’s Retail Experience
2012
34. Connect the customer in-
store experience
Shopping Center Map Department Store Map
Enable location-based services
Monitor customer dwell time in departments
Text message associates when customers need assistance
Google Maps indoor mapping
Send offers to customers while they are in the store
51% of retailers consider improving customer
service as a primary driver for technology
investment.
Motorola, What’s Driving Tomorrow’s Retail
Experience, 2012
Deliver better information with in-store devices
In-store kiosks reduce wait-time
Use hang-outs to connect with experts at HQ or another
store
Digital signage placeholder
35. Google confidential | Do not distribute
Customers like using
Chromebox kiosks - they
resume instantly, are
lightning-fast at handling web
apps and basically crash-free.
36. Google confidential | Do not distribute
Improve in-store customer experience
Personalize the shopping experience
A large Big Box Retail
identified potential
revenue increase per
store of $880k
annually
Geo Identity Analytics
Where are customers?
Where are my locations?
Where are our devices?
Who is in my location?
Tell me about them.
Where did they go?
How many visitors?
Where do people spend time?
What paths did they travel?
37. Deliver web and
mobile strategy
The in-store
experience
Web and mobile
strategy
Digital
Enterprise
38. Deliver on web and mobile strategy
Speed time to market
and reduce IT costs
Increase traffic, sales
and loyalty
Increase sales and
Units Per Transaction
Build and host
applications
Customer
experience
eCommerce
Revenue
39. Google confidential | Do not distribute
Building with Traditional IT is
slow and expensive
Gary Koelling, Director of emerging platforms
Best Buy
“Because of theplatform
design, an application
administrator had to make
changes manually, which was
time-consuming and prone to
errors.”
40. Build and host applications
Build apps quickly and effectively
with Google’s Platform
Host existing web apps on Google
infrastructure
Gary Koelling, Director of emerging platforms
Best Buy
Our experience transferring Giftag
onto Google App Engine really
changed how we do things. We can
use far fewer developers, and we don’t
have to spend any time doing system
administration or setting up servers,
which allows us to focus on the
development and testing new ideas.
41. Google confidential | Do not distribute
Customers expect engagement
at every point of contact
Your business is now operating in an
age where customers rule. They like
this new-found empowerment, and
increasingly expect sellers to connect
with them.
Entrepreneur Magazine
February, 2014
42. Connect the entire
customer experience
Google confidential | Do not distribute
Help customers track deliveries, in real-time
Leverage Geo and Cloud Platform solutions to
create custom portal
Drive traffic to your store with a custom map
Geo store locator
Reach out to customers with live video & shopping
events
G+ Hangouts On Air for shopping events
G+ Helpouts connect customers and experts live, on the
web
With eroding store sales, the route for retailers
to earn a larger share of wallet is through
deeper, omni-channel customer engagement.
EKN, The Future of Retail Analytics
2013
43. Celio on Google
Crowd-sources next year’s product line
Merchandisers gather feedback from
store managers and loyalty card holders
Laurent Thoumine, CIO
Celio
For the World Cup, our 6,000 employees
and our loyal customers have chosen the
design for our collections, via the internal
network Google+. The fashion department
extends to the whole company!
44. Google confidential | Do not distribute
"Google Apps allows us to do things our way, wherever and
whenever we want."
1,250 staff members stay on top of day-to-day operations and
build ties with the local community
"Where's My Order" mobile app integrates with Google Maps to
show our customers the exact location of the delivery truck
carrying their order
Google Compute Engine powers the 3D vision technology that
guides our robots through order fulfillment
Paul Clarke, Director of Technology of Ocado
Ocado on Google
Enabling full digital business transformation
45. Google confidential | Do not distribute
Ocado on Google
Exceeding customers delivery expectations
46. Google Confidential and Proprietary
Google confidential | Do not distribute
Zales on Google
Bring the expert to you via the web
47. Bringing digital to
the enterprise
The in-store
experience
Web and
mobile strategy
Digital
Enterprise
48. When you dig deep into what actually
generates profits for today’s most
successful retail companies, it turns
out they’re simply good at what great
retailers have always been good at: the
nuts and bolts of operations.
AT Kearney
Retail Success Still Depends on Core
Principles
2013
Today, retail operations means
more than just the basics
To stay competitive, companies must stop
experimenting with digital and commit to
transforming themselves into full digital
businesses.
McKinsey & Co.
2014
49. Bringing digital into the enterprise
Deliver products
more efficiently
Increase brand equity
and competitiveness
Supply chain
visibility
New product
introduction
Data-driven
decisions
Better insight across
marketing and merchandising
50. Communicating through the
supply chain is inefficient
Our communication tools weren’t flexible
enough to make decisions on the go and we
couldn’t guarantee that we were running
the same promotions at the same time.
Jaime Garcia,
IT Corporate Director of the All Inclusive Collection,
Hard Rock Hotels
Google confidential | Do not distribute
51. Improve supply chain visibility
Google confidential | Do not distribute
Collaborate across the supply chain
Google Sites, Hangouts, Sheets and Docs
Monitor and track delivery routes
Geo for logistics, asset and material tracking
Share delivery locations across devices and
departments
Google Geo for visibility into supply chain routes
We can update drivers in real time if the
recipient wants to change his delivery
address along the way.
Bernard Lemaire, CHRO
Chronopost
52. Google confidential | Do not distribute
● Track global orders/shipments
● Get alerted about potential shipment
disruptions
● Live weather, traffic, and social
media integration
● Seamlessly manage and re-route
orders
We selected the iSpatial/Google tool due
to low cost and high flexibility. The
iSpatial tool allows our relatively small
Analysis department to effectively
analyze all of these problems.
Large CPG Company in North America
iSpatial on Google
Supply chain visualization
53. Google confidential | Do not distribute
Data is a core business asset. It is the difference
between having competitive advantage or falling behind.
The future of big data isn’t collecting it.
It’s being able to attribute and leverage it to
understand and make decisions across your entire
business
● Merchandising Effectiveness
● eCommerce performance
● Marketing ROI
● Supply chain
● Store peformance
● Customer experience
● New Product Analysis
Why care about Data?
54. Google confidential | Do not distribute
Big Data Solutions
Internal Data Social Data Sensor Data
Google & Other
3rd Party Data
HOW CAN I COMBINE ALL
OF MY TRANSACTIONAL
DATA WITH OTHER DATA?
HOW CAN I CAPTURE
MORE CUSTOMER
INTERACTIONS?
WHAT DO CUSTOMERS
SAY ABOUT MY BUSINESS?
HOW CAN GOOGLE DATA HELP
ME WITH MULTI-CHANNEL
MODELING?
55. Google confidential | Do not distribute
Challenge
● No way to explore how sales patterns, shopper behavior, and effect of
weather were having on inventory and supply chain.
● The company focused on identifying similar storms, classifying them by
severity, and measuring their effects on sales before, during, and after
their peaks.
Results
● Performed a study that provided new insights into consumers’ behavior
during snowstorms by combining point-of-sale (POS) and government
meteorological data, 1.3 bilion rows of data
● Identified top products that ran out of stock or spoiled during storms
● Allowed them to predict future impact, adjust supply chain and staffing
Interactions Marketing on Google
Increase sales in stores by localizing merchandising
56. Google confidential | Do not distribute
SOLMO on Google
Improving in-store merchandising and sales
A large Big Box Retail
identified potential
revenue increase per
store of $880k
annually
Combine in-store traffic and Point of Sale data, improve conversion, UPT, and revenue
Geo Identity Analytics
Where are customers?
Where are my locations?
Where are our devices?
Who is in my location?
Tell me about them.
Where did they go?
How many visitors?
Where do people spend time?
What paths did they travel?
57. Google confidential | Do not distribute
Introducing new products is a
strategic priority
Private Label brands' comparable
quality at significantly lower cost ...
translates into wider choice for
customers and higher margins for
retailers.
Accenture
Harnessing the Power of Private Label in Retail
2012
58. Google confidential | Do not distribute
Information Week, 1/15/2014
Streamline New Product
Introduction
Develop Ideas
Gather feedback through forms,
communities of interest (G+) and Google
Moderator
Share and Track Activities and Designs
Manage and collaborate on content, both
externally and internally
Communicate with distribution channels
Distribute Content to Channel
Share a final product information
Develop & Deploy Training Content
59. Celio on Google
Reducing the cycle time for bringing products to market
Google confidential | Do not distribute
Using Google Drive and
Google Sites, we were able to
create an extranet that
centralizes our manufacturing,
textile purchasing and
logistics documents. Before,
this used to be shared using
email, FTP server or external
sharing services like Dropbox,
creating constant problems
with clogged email and
version control.
60. How will you transform retail?
Google confidential | Do not distribute
The retail industry is in the throes of
implausible and dynamic change, and
most industry watchers expect the
velocity of change to only increase over
the next five years.
In The Store | Web & Mobile | Business Productivity
62. The In-store
Experience
Web and Mobile
Strategy
Bringing Digital to the
Enterprise
Google can help retailers innovate
GSACloud Storage Chrome DevicesGeoApps Big QueryApp Engine
63. Store Associate Engagement
Store Operations & Management
Customer Experience
The In-store
Experience
Build and Host Applications
Digital Customer Experience
eCommerce Revenue
Web and Mobile
Strategy
Supply Chain Visibility
New Product Introduction
Big Data
Google can help retailers innovate
Increase Store Sales &
Optimize Labor Costs
Lower costs, increase traffic,
and Increase online sales
Greater differentiation
Use Cases
Benefits
Bringing Digital to the
Enterprise
64. Better train
employees
Crowd-source best
practices
Redirect associates to
customers in real-time
Store Associate
Engagement
Automate store
processes
Manage store events
Simplify task
management
Streamline field
service operations
Store Operations
and Management
Transform the store for managers, employees, and customers
Customer
Experience
Shorten customer waiting
with in-store kiosks
Deliver relevant offers
when customer is near
Help customers navigate
the store with maps
Connect with an expert
from an in-store device
Increase Sales Reduce Operations
& Labor Costs
Increase loyalty and
repeat visits
Scenarios
Use Cases
Benefits
65. Build apps quickly and
effectively with
Google’s platform
Host existing apps on
Google’s
infrastructure
Build and host
applications
Reach out to customers
with live video and
shopping events
Drive traffic to your store
with a custom map
Help customers track
deliveries, in real-time
Customer
experience
Deliver on your web and mobile strategy
eCommerce
revenue
Include search on your site
Lower
technology costs
Increase loyalty and
customer
satisfaction
Increase sales and
Units per transaction
Scenarios
Use Cases
Benefits
66. Collaborate across the
supply chain
Monitor and track
delivery routes
Share delivery locations
across devices and
departments
Supply chain
visibility
Develop ideas
Share and Track Activities
and Designs
Distribute Content to
Channel
New product
introduction
Bringing digital to the enterprise
Data-driven
decisions
Include internal, social,
sensor, and 3rd party data
in your analysis
Deliver products
more efficiently
Increase brand
equity and
competitiveness
Better insight across
marketing and
merchandising
Scenarios
Use Cases
Benefits
68. Google confidential | Do not distribute
Radical Shifts in Retail
After years of showrooming and
online retail commanding more
attention, the data-driven shopping
experience is set to land inside
brick-and-mortar stores.
Entrepreneur Magazine
June 2014
Data-driven Business
69. Google confidential | Do not distribute
Digital becomes essential to the store
With eroding store sales, the route
for brick-and-mortar retailers to
earn a larger share of wallet is
through deeper, omni-channel
customer engagement.
EKN
The Future of Retail Analytics
2013
Radical Shifts in Retail
70. Google confidential | Do not distribute
Radical Shifts in Retail
Fast service is more important than ever
Wait-related issues is the
#1 reason retailers lose
customers.
Timetrade
Retail Industry Executive Survey
2013
71. Quote List
"Since we've gone Google, the teams
can now focus on their work, like
responding quickly to customer
requests and around-the-clock product
shipping services. This means we now
deliver a fun and convenient shopping
experience, keeping our customers
happy and coming back for more."
Prasad Vootla,
Senior Director of Engineering Operations
Snapdeal.com
"Retailers will try to manage
the rush of last-minute
shoppers with expanded
hours, extra employees to
stock shelves, and a lot of
sales and promotions"
Tracy Mullin
NRF President
CEO Tracy Mullin
72. Google confidential | Do not distributeGoogle confidential | Do not distribute
Market Insights
Analyze feasibility
Analyze social media to track trends and opportunities
Visualize target customers and trends with maps
Build and share business models with sheets
Find ideas
Use Analytics on product usage and adoption
Analyze data from social, channel partners, the
supply chain and internal systems
Timely and reliable knowledge about customer
preferences is most important information
necessary for product development.
Harvard Business Review
73. 1. Build a single customer experience
2. Search for a unified transaction platform
3. Have a mobile strategy
4. Understand other CxOs better
5. Big data
6. Need for speed with disruptive technologies
7. Manage security
8. Bring all your data people under one roof
9. Go cloud!
10. Up-skill staff and/or find digitally talented people
Top 10 priorities for Retail CIOs
Google confidential | Do not distribute
Information Week, 1/15/2014
74. Google confidential | Do not distribute
Stores rely on word-of-mouth
to communicate
In retail, things change all the time
and emailing about employee
schedules, promotional timelines or
new merchandise availability meant
that the information was quickly out
of date and risked employees having
inaccurate information.
John Edelman, CEO
Design Within Reach