The document discusses several mobile marketing trends that brands need to be aware of in 2020, including: discovery being broken as users spend more time in apps than on mobile websites; the growth of "super apps"; expanded use of augmented reality; new app stores; and user identity. It also discusses the importance of creating meaningful experiences for users by listening to them, focusing on purpose and value, using AI/ML for more personalized experiences, having diverse perspectives, and showing empathy. Finally, it provides two speakers' perspectives on why the Web Summit conference is one of the best technology events.

1. WEB SUMMIT
2019
M A Š A B U T A R A & N I K A F R E C E :
"The best technology conference on the planet”

2. 2 PREDAVANJI IN 5 RAZLOGOV,
ZAKAJ NE NA WEB SUMMIT

3. Catching feelings:
The strength of
experience
The mobile marketing
trends you need to know
about in 2020

4. THE MOBILE MARKETING
TRENDS YOU NEED TO
KNOW ABOUT IN 2020
Mada Seghete, Co-founder, Branch
B R A N C H

5. THE MOBILE MARKETING TRENDS YOU
NEED TO KNOW ABOUT IN 2020

6. PRELOM V
2018 - MOBILE
UPORABA JE
PREHITELA TV

7. APLIKACIJE SO
KLJUČNI DEL
DIGITALNEGA
EKOSISTEMA
Uporabniki aplikacij
preživijo 20x več
časa v aplikaciji, če
jih primerjamo s
časom preživetim
na (mobilni) spletni
strani.

8. ENGAGEMENT?
Buying, signing
up, clicking,
sharing?

9. THE GROWTH OF MOBILE IS
NOT NECESSARILY GOOD
NEWS FOR BRANDS.
THE BIGGEST CHALLENGES
WITH MOBILE IN 2020

10. DISCOVERY IS BROKEN

11. DISCOVERY IS BROKEN

12. DISCOVERY IS BROKEN

14. TREND
PRETVORITE WEB
UPORABNIKE V
APP UPORABNIKE

15. TREND
NADALJNA
GLOBALNA RAST
"SUPER APPOV"

16. TREND:
OBOGATENA RESNIČNOST
(AR) SE BO V 2020 ŠE
RAZŠIRILA IN POSTALA
KONVENCIONALNA

17. TREND
NOVE TRGOVINE
ZA APLIKACIJE

18. TREND
IDENTITETA
UPORABNIKA

19. CATCHING FEELINGS:
THE STRENGTH OF
EXPERIENCE
Alicia Tillman, CMO, SAP
S A P

20. THE FUTURE OF
BUSINESS HAS
FEELINGS

21. HUMANS EXPERIENCE 27
DIFFERENT KINDS OF FEELINGS.
AND ANY ONE OF THEM CAN
MAKE OR BREAK A COMPANY.
SOMETIMES, AN ENTIRE INDUSTRY.

22. ČUSTVA +
PODATKI =
IZKUŠNJE

23. THE POWER TO
CREATE THE
MOST
MEANINGFUL
EXPERIENCES

24. KLJUČNI ELEMENTI ZA SMISELNO UPRAVLJANJE
IZKUŠENJ OZ. EXPERIENCE MARKETING

25. #1:
POSLUŠAJTE

26. #2:
USTVARITE
VREDNOST,
KATERE
GONILNA SILA
JE NAMEN

27. #3: POVEČANJE
IZKUŠENJ Z AI + ML
USTVARJA
PERSONALIZACIJO
NA VIŠJEM NIVOJU

28. #4: RAZNOLIKE
PERSPEKTIVE SO
GONILO INOVACIJ

29. #5: POKAŽITE
EMPATIJO

31. ZAKAJ NE NA
WEBSUMMIT?