The document discusses the rise of omni-channel retailing and the need for retailers to understand customers across all channels. It states that customers now expect seamless experiences regardless of what channel they use. It also emphasizes that to succeed in omni-channel retailing, retailers need analytics that provide a complete view of each customer drawn from all interaction points. The document recommends that retailers invest in building centralized data warehouses that can integrate information from different sources in order to develop predictive models and gain insights about customers' shopping behaviors.
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
This presentation provides a comprehensive overview of the current retail industry. It begins with a look into the four primary types of retailers: department stores, specialty retailers, big box retailers and discount retailers. From there, the deck explores the topic of overall channel expansion, which leads into a discussion on two omni-channel trends for 2013. The presentation wraps up with a discussion on technology companies that are partnering with retailers and a summary of opportunities for retail companies.
2014 Retail Insight: The Impact of Omni-Channel Trends for 2014 and BeyondSPS Commerce
You are invited to view a complimentary webinar featuring retail industry experts from Retail Systems Research (RSR) and SPS Commerce. Based on their latest research, including the 2014 Retail Insights industry benchmark report, you’ll learn what strategies your peers are deploying to improve omni-channel performance in 2014.
The webinar provides insights on:
• The state of the retail market—how many retailers have or will adopt the omni-channel? What steps are they taking?
• Which external and internal forces will impact retail the most in the upcoming years?
• Which technology and business areas are retailers, vendors and logistics firms making significant investments in 2014?
The pace of commerce is ever accelerating. How can companies anticipate trends, stay ahead of the competition, and exceed customer expectations? Watch the demo at http://ibm.co/1VLM75j
Combining offline and online data to drive performance - ArabNet Riyadh 2015ArabNet ME
Speaker: Subra Krishnan, SVP Products and Marketing, Vizury, @subrakrishnan
Talk by Vizury; Combining offline and online data to drive performance
كلمة: تتبع المستخدمين والتحويلات في عالم غير متصل، فيزوري
المتحدث: صوبرا كريشنان، نائب رئيس المنتجات والتسويق، فيزوري @subrakrishnan
How are marketers combining their offline data with online data? How are they using it to drive performance and a stronger customer experience? What results are they seeing?
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Using Digital Tactics in Retail to drive growth. Growth in Retail is going to come from the digital E-commerce sector. Here are some ways in which high street retailers can take advantage of this growth for their own business.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
Using Digital Tactics in Retail to drive growth. Growth in Retail is going to come from the digital E-commerce sector. Here are some ways in which high street retailers can take advantage of this growth for their own business.
What's next after omnichannel? A customer centric approach to retail. Mark Th...StrongPoint
Retailers around the world have faced more change in the last 5 years than in the previous 25, mainly due to a shift in power from the retailer to the consumer. Most of this is as a result of consumer technology allowing shoppers to access information about products and to buy on line from a far wider choice of retailers. In itself, this technology has also undergone change, from desktop PCs to mobiles. So, is it all about managing channels to create an Omnichannel offering, or are retailers now facing a new reality where retail needs a re-design. In this session, we explore what some retailers are doing to create a single approach to the customer across all channels and platforms.
Omnichannel Marketing: How to achieve a truly integrated multichannel strategyLuisella Giani
Presentation given for the 10th Strategic Marketing and Branding Forum, Thought Leader Global, Amsterdam. What is omnichannel? How B2C customer experience has influenced B2B customer expectations? What's the impact of Omnichannel on customer service, supply chain, in-shop experience, buyer journey.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
E-commerce sales continue to grow, generating over $300 billion in the U.S. alone in 2015. But e-commerce still remains a small percent of overall retail sales at approximately 10%.
So what can multichannel and ecommerce retailers do to increase their online sales?
How would e-commerce look in 2018?
What skills Solution Providers would need to support retailer's technology needs?
What is Omnichannel Retail? Past. Present. Future.Mihai Dragan
Omnichannel retail allows traditional retailers to connect their existing channels such as brick and mortar or call centers to digital channels - online store, mobile app, social shopping channels and others.
This presentation focuses on how this came to be, what are the bottlenecks in implementing omnichannel retail and why should retailers switch to this new approach.
Probably the most compelling reasons to adapt to omnichannel retailing are today's customer demands. The customer wants 24/7 service and the same experience on all sales channels, whether it is the offline store, the mobile app or the brick and mortar outlet.
PSFK Future of Retail 2015 Report - Summary PresentationPSFK
Get your copy of The Future of Retail 2015: www.psfk.com/report/future-of-retail-2015
In the fifth volume of the Future of Retail report the PSFK Labs team explores the dynamic social, technological, and physical forces influencing consumer behavior and driving next-generation shopping experiences. With a refocus on the importance of the physical store, our analysis below includes 10 in-store strategies supported by over a dozen key trends that retailers can use to immediately begin redefining their retail experience.
The report looks at how, in order to stand out from the competition, retailers and brands must make the best use of their customers’ time and attention by designing multichannel experiences that strike a perfect balance between efficiency and enjoyment, relevance and surprise.
Featured within the 110 page report, readers can find:
- 10 strategies to redefine the store
- Over a dozen global trends changing retail
- 20 future store concepts
- Perspectives from leading shopper experts across the globe
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Vol. 5 | Published November 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.
It’s time to start developing a robust e-commerce marketing strategy to sustain in this rapidly growing e-commerce landscape. As a matter of fact, this huge market attracts different kind of brands which will make the competition tougher.
5 KEY RETAIL TRENDS TO WATCH IN 2018 : Retail Tech Trends report (Digital Retail & Marketing) by Colombus Consulting Shift.
Located in France and Switzerland, Colombus Consulting Shift proposes a unique offering, specialized in innovation, marketing and data, in order to support its clients in their transformation projects, from strategy to execution.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Outlines key shopper retail research findings from an exclusive consumer study fielded in May 2016 involving shoppers from the US, UK and Germany. This outlines five ways todays retailers can address customer expectations and examples of who is doing it well, including Target, Home Depot, Pirch, Samsung, Starbucks and Nordstrom.
Converging the customer experience across channels has never been more important. In fact, in a recent Retail Systems Research (RSR) study, more retailers report that they operate online/e-Commerce channels (92%) compared to traditional stores (89%). And, 100% of retailers surveyed consider “a single brand identity across channels” as important.
In order to move forward on the road toward a successful omnichannel experience, retailers need to take a step back and consider their current strategies, as well as hardware and software capabilities.
In this upcoming webinar, Nikki Baird from RSR will share insights from the June 2012 survey titled: Omni-Channel 2012: Cross-Channel Comes Of Age. Some of the topics she will cover include:
The new rules of cross-channel retail
The value of cross-channel shoppers
The Digital-Physical connection
The role of Marketing in the strategy mix
NCR will join the discussion by outlining the steps toward cross-channel success, illuminated through real-world case studies. Once merchants commit to a compelling and consistent cross-channel experience, they must follow through with superior data analysis and promotion optimization, facilitated with best-in-class point of sale (POS) solutions. With all the proper components in place, retailers will improve loyalty and profits by delighting customers, no matter which channel they choose.
Retailers need to understand how to target customers in the right way and customers need retailers to understand them and offer them something at value all the time. OmniChannel retailing is the ultimate solution for retailer to connect with their customers and provide them with outstanding customized experience.
Join our Social Learning Network:
http://www.openthinking.ae
OmniChannel Retail Best Practices for Brands and RetailersStephany Gochuico
This research work provides retailers practical insights, real-world strategies, solutions, and recommendations to improve customer experience, increase business results and maintain competitive advantage in the retail industry.
CONTENTS
1. Why and what is OmniChannel Retail?
2. What are the consumer behaviours?
3. Who are the Best-in-Class OmniChannel Retailers?
4. What are the OmniChannel Challenges in France?
5. What are the OmniChannel Best Practices?
6. How to deal with Showroomers?
7. How to be successful in implementing OmniChannel?
Refactoring Workflows & Techniques Presentation by Valentin StantescuPayU Türkiye
PayU ekibimizden Valentin Stantescu'nun PHP İstanbul Konferansı'nda 'Refactoring Workflows & Techniques' hakkında yapmış olduğu sunuma buradan ulaşabilirsiniz.
PayU hakkında detaylı bilgi için tıklayın; www.payu.com.tr
Jump-Start Health Data Interoperability with Apigee Health APIxApigee | Google Cloud
New policies, technology advances, and evolving customer expectations are altering the healthcare landscape. At the heart of all this lies the interoperability of patient data.
The Apigee Health APIx solution accelerates interoperability, enabling healthcare providers to quickly begin using FHIR (Fast Healthcare Interoperability Resources) API-based digital services to bootstrap internal and external innovation.
Learn more about this innovative solution in a wide ranging interview with Aashima Gupta, Apigee’s healthcare industry leader.
Digital Transformation: How leaders meet modern customer expectationsApigee | Google Cloud
Chet Kapoor, CEO Apigee presents to the Pacific Crest global technology leadership forum in Vail, Colorado, Aug. 11 2015. How leading companies lead digital at the C-Suite level, deliver digital by making developers productive, and build digital enterprises with APIs.
Online Marketing in Turkish E-retail SectorTamer Duymaz
Tamer Duymaz Master of Arts (MA) Dissertation Kozminski University 2015
Online Marketing in Turkish E-Retail Sector Analysis of Business and Consumer Perspectives https://tamerduymaz.com/
PayU GfK Araştırması - Online Alışveriş, Motivasyon ve BariyerlerPayU Türkiye
Sunduğu birçok hizmetle e-ticaret sektörünün dünya çapındaki liderleri arasında yer alan PayU Türkiye’nin, uluslararası pazar araştırma şirketi GfK’ya yaptırdığı odak grup ve Consumer Life Raporlarına dayanan araştırmada, Türkiye’deki tüketicilerin e-ticarete bakış açıları, davranışları ve yaklaşımları ile ilgili elde edilen sonuçlar dikkat çekti.
Basın bülteni için http://www.payu.com.tr/basın-odası
14-15 Mart 2012 tarihlerinde Barcelona'da düzenlenen The E-World conferansında ETİD Yönetim Kurulu Üyesi Aslı Gökdere Türkiye'deki e-ticaret pazarı hakkındaki sunumu
Differentiate Between Omni Channel & Multi Channel Customer ExperienceMahindra Comviva
The customer service industry is captured by two trending terms- “omnichannel customer service” and “multi-channel customer service”. Multi-channel customer support refers to the availability of customer service across two or more channels like web, e-mail, social media, apps, calls etc. & the omnichannel customer service strategy refers to a customer engagement strategy which caters to the customers via all available channels of support.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
Antti Ujainen, co-founder and CEO of SBD, kicks off the Marketing Automation Unplugged-event which was held on February 5th 2015. In his presentation, Antti describes the problems that marketing automation can solve, presenting a triangle framework which consists of your brand, your customer and the media through which you communicate with your customers. He also has the low-down on media consumption in this day and age and suggests that marketing and sales need to communicate in a more streamlined fashion. Towards the end he suggests a couple of frameworks for succeeding in implementing a marketing automation system and presents a couple of cases in which SBD have successfully solved their clients' problems.
1 Five Big Data Trends Revolutionizing Retail Summary.docxjeremylockett77
1
Five Big Data Trends Revolutionizing Retail
Summary: More retailers are finding that Big Data can revitalize an industry challenged by a slow economy,
increasingly empowered consumers, mobile proliferation and an ever-growing number of channels.
By Andrew Brust for Big on Data | August 16, 2013 --
This guest post is from Kelly Kennedy, Senior Vice President of Enterprise Sales at Info group Targeting
Solution
s, where she supports large
enterprise clients with a wealth of industry experience across both B2C and B2B solutions.
By Kelly Kennedy
Its Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring the
insights that retailers need to find, target and retain their ideal customers used to be a problem. Now, marketers are tasked
with sifting through the enormous amount of data they have on hand. Big Data is just that, and the sheer amount makes it
difficult not only to discern what’s valuable, but to discover what information might be missing or lost in the shuffle.
The retail industry may have turned a corner. In a recent interview, Karem Tomak, vice president of analytics for
Macys.com, admitted that just three years ago the department store relied on Excel spreadsheets to house and make sense
of customer data. Now the retail giant is crediting Big Data and analytics with a double-digit percentage increase in
revenue.
More retailers are finding that Big Data has the potential to revitalize an industry being challenged by a slow economy,
increasingly empowered consumers, mobile proliferation and an ever-growing number of channels. Although Big Data is
having profound impacts on retail and marketing strategy, it’s important for brands to use these trends as building blocks
for a greater process flow overhaul. Without the proper technology, internal knowledge and best practices in place, it’s
difficult to maximize Big Data’s potential benefits.
Five ways Big Data is revolutionizing retail marketing
1. Growing, cross-channel data volumes
The rise of mobile, tablets and social media has accelerated the growth of available customer
data. A typical retailer knows not only the basic demographic information about a customer, but
purchase history, call center interaction, mobile/social interaction, supply chain data and more.
The sheer volume of information available to retailers is unprecedented, even for brands that
have years of experience analyzing customer data.
2. Increasing investment in technology
You’d be hard-pressed to walk into a Best Buy right now and find a hard drive that stores less
than a terabyte. Storage is so cheap that it’s leveling the playing field for many companies when
it comes to Big Data. Retail leaders have started investing in centralized databases and focusing
on data hygiene and analytics, giving them insight into their customers that wasn't possible even
a few years ago.
In 2013, retailer ...
Social's Real Impact on Buying Behavior - Digital Marketing Exchange - r2iR2integrated
Most marketers think of social media as a tool and while it is indeed a tool that helps to publish content and engage with target audiences there are certain aspects of social media that marketers need to understand as it relates to their customer's buying behaviors. Rather than focus on how many likes, fans or retweets social can generate, marketers should focus on the un-owned properties and communities of interest that their audience turns to for advice seeking and giving. Since more than 75% of consumers have completed all their research before making a buying decision, it is imperative that brands understand where their customer is getting their information so they can contribute in a relevant way to their customer's decision-making journey.
Pelin Thorogood Presentation “Minds on Metrics” Powerful Thinkers SeriesAnametrix
Recently, Bite asked Anametrix CEO Pelin Thorogood to launch its “Minds on Metrics” Powerful Thinkers Series in San Francisco. Her presentation, “Unlock Big Marketing Insights From Big Data,” covered how to:
• gain a holistic view of marketing mix performance across the entire customer journey
• understand earned media’s impact on owned- and paid-media campaigns
• choose the right metrics to improve marketing effectiveness
• leverage multichannel analytics to drive predictable marketing results
Target Better, Nurture Better and Close Better. Learn how Dun & Bradstreet data within Oracle Cloud can help businesses grow relationships and revenue.
The enterprise marketer's playbook: Building an integrated data strategy.
An integrated data strategy can help any business see customer journeys more clearly ― and then give customers more relevant ads and experiences that get results. So why doesn't everyone have such a strategy? We look at what sets the marketing leaders apart.
Let marketing data be your guide
If you've ever felt too swamped by data to find the customer insights you need, you're not alone. But there's a new and better approach to gaining deeper audience insights: building an integrated data strategy.
Read this report to learn how:
86% of senior executives agree that eliminating organizational silos is critical to expanding the use of data and analytics in decision-making.
75% of marketers agree that lack of education and training on data and analytics is the biggest barrier to more business decisions being made based on data insights.
Leading marketers are 59% more likely to use digital analytics to optimize the user experience in real time.
The full toolkit is available only for our Growth Team Members.
To date we have published toolkits for: Merger & Acquisition, Geographic Expansion, New Product Development, New Product Launch, Competitive Strategy, Distribution Channel Optimization, and Vertical Market Expansion, Strategic Partnerships, and Customer Strategy.*
Join guest speakers Gregory Hickman, Mobile Marketing Manager at Cabela’s and Julie Ask, Analyst at Forrester Research, Inc. as they discuss the opportunity for retailers and brands to better engage the perpetually connected consumer, delivering the right message to the right person at the right time and place, driving store traffic and enhancing the in-store experience. This session is brought to you by Digby, the leader in location-based marketing technology for retailers and brands.
The state of marketing measurement, attribution and data managementClark Boyd
This presentation will reveal exclusive new findings from a survey of leading marketers, including:
The data challenges marketers are confronting today
The business impact of a complex (and oft-misunderstood) data culture
The role of marketing intelligence software in a modern organization
How to define and use metrics like customer lifetime value
The features marketers wish their current technologies had
How to assess your own company’s data maturity
A new approach to agile, accessible marketing measurement from Fospha
Slides from our webinar held November 27, 2012 with Nucleus Research on the topic of Data Half Life, methods on how to quantify data value, and tactics for preparing the business case for investment in initiatives to extract data value at its peak.
We cover best practices in amplifying the business ownership of the data, emerging trends for the future of business-owned master data, and the role of MDM technology and processes in driving the point of action to the business rather than IT. From our May 2012 webinar.
Building Agile Data Warehouses with Ralph HughesKalido
Ralph Hughes, TDWI faculty member, author and 25-year veteran of DW and BI projects for Fortune 500 companies, shares his thoughts on accelerated enterprise data warehousing. More info & webinar replay can be found here http://blog.kalido.com/building-agile-data-warehouses-ralph-hughes-webinar/
See how mid-market companies can take advantage of tools like Microsoft Business Intelligence and Oracle OBIEE as a base to their program and use Kalido to provide the agility that those tools can’t.
Watch the webinar replay at www.kalido.com/road-to-agility.htm
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
2. Even if they start from their cellphone but complete it from their laptop or a store visit?
TODAY A CUSTOMER EXPECTS A SEAMLESS EXPERIENCE
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3. NO MATTER WHAT CHANNEL THEY ACCESS YOU NOW NEED TO KNOW
WHO THAT CUSTOMER IS
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You know what their likes are
What their shopping habits are
What special offers will entice
them to purchase
What coupons would make
them consider buying your
products
4. ARE YOUR CUSTOMERS INTERACTING WITH YOU OVER MULTIPLE CHANNELS?
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If Not you May be Missing the Train!
Home Depot Inc. runs a complex business, attracting more than eight million
visitors per week to HomeDepot.com, while operating 2,200 store locations.
“Consumers expect Home Depot to solve their problems either in-store or
online ... Our goal is that there is zero channel conflict with a consumer.”
– Hal Lawton, President, Home Depot Online
“We know that 60% of our U.S. store sales are influenced by our customers’
experience on bestbuy.com”
– Brian Dunn, CEO, Best Buy
“The most important thing is to always put the customer first, regardless of
the channel.“
– Glen Senk, CEO, Urban Outfitters
“At Target, cross-channel shopping in which guests engage with us both in-
store and online, is growing faster than either distinct channel.”
– Kathryn Tesija, Executive Vice President of Merchandising, Target
5. RIS study identified top
technologies retailers will
be investing in for 2013
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TOP TECHNOLOGY TRENDS FOR 2013
Using information
gathered from all
channels will be
instrumental in the
future success of the
Brand
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WHERE ARE WE TODAY IN DEVELOPING THE RIGHT ANALYTICS TO
SUPPORT FUTURE PLANNING?
The same RSR 2013 study
identified the ability to use
information to plan future
growth
7. SHOP ON TIME AT MACY’S AND FOREVER BE IN THEIR DATABASE
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Macy’s is one of the Best examples
of pulling it all together to identify
its customer and push information
to them
8. An Omni-channel go-to-market model is an idea whose time has come, at
least according to Macy’s Chairman, CEO, and President Terry Lundgren,
who recently stated on the National Retail Federation’s blog:
We talk a lot at Macy’s about Omni-Channel retailing. Our customer is
multi-dimensional. She is busy at work and out with friends. She always has
her mobile device in her hand. She’s active on Facebook and Twitter and
YouTube and a dozen other social media sites… We want that customer to
be able to interact with Macy’s no matter where she is or how she shops. It
makes no difference to us whether she buys something in our store or
online… or whether she is shopping from her desktop computer or her
Droid or her iPad. Macy’s best customers are those who shop us in-stores
and online. We have a whole series of strategies in place to drive our store
customers to the Web, and our online customer to the stores…Today’s
customer is not monolithic. And that’s the way we are approaching our
customer.”
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MACY’S CHAIRMAN, CEO AND PRESIDENT – TERRY LUNGREN
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NOW THAT WE UNDERSTAND THE NEED FOR MORE INFORMATION, WHAT
NEEDS TO CHANGE?
Aggregated Data
Analytics and predictive models
Data Science and Scientists
10. Support Company Strategic Plan
Create New Operating Models to
Improve Revenue
Mergers and Acquisitions
AGGREGATED DATA KEY TO SUPPORTING THE BUSINESS, NOT TRANSACTIONAL
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11. Better Insight to Customers
Buying habits
Product Performance
Channel Performance complete
view
OMNI-CHANNEL MARKETING – UNDERSTANDING THE CONSUMER THROUGH ONLINE
& OFFLINE DATA
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12. CREATING PREDICTIVE MODELS
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Information to drive
the future
performance of the
Company.
The Ability to
Change is key to
Competitiveness.
13. Sales Transactions are not
enough to truly understand
your Customer
ROLE OF UNSTRUCTURED DATA IN DEVELOPING THE PREDICTIVE MODEL
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14. A NEW ROLE OF “DATA SCIENTIST”
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Not only Managing
the Data, but
understanding how
to use it to provide
insight on your
Customers
15. Time consuming to build.
Information designed to
answer only known
questions.
Single Silo / Department
use.
Expensive to make
changes.
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TRADITIONAL WAREHOUSE NOT BUILT FOR CHANGE
Bottom Line: Inhibitor.
16. TODAYS DATA WAREHOUSE FOUNDATION MUST HAVE….
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Integrated information that can be
rapidly updated and enhanced to
provide the most complete view of
your customers and their behaviors.
17. Customer
Group(s)
Region(s)
Interaction Channels
INFORMATION MUST BE COMBINED INTO USABLE CONTEXT:
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18. Change is Inevitable
Pricing Pressures
Competitors
Like Products
Similar Events
MUST MIRROR THE DYNAMIC NATURE OF MARKETS AND COMPETITION
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19. ABILITY TO RAPIDLY RESPOND TO THESE CHANGES IS THE KEY TO
COMPETING IN TODAYS MARKETPLACE
Enterprise view is the
number one Key to
Competing today.
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20. WHERE DOES THE NEW DATA WAREHOUSE FIT IN THE NEW WORLD OF
OMNI-CHANNEL?
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Collection of information
across all Channels and
Customer Touch Points.
21. STRETCHING THE LIMITATIONS OF OLDER DATA WAREHOUSE APPLICATIONS
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Constantly changing or
New Data Sources are
being introduced Daily
Unstructured Data from
All Channels Needs to be
Incorporated into the
Customer profile
Machine Driven Data is
Becoming more available
Image & Voice are adding
to the complexity
22. Process-mediated data
Structured operational
data
Machine-generated data
Human-sourced: External
REVELANT DATA CAN COME FROM ANYWHERE
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23. WHAT VALUE DOES THE DATA WAREHOUSE BRINGS TO OMNI-CHANNEL?
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Pulling it all together to create a
single view of your Customers
24. Nightly Batch or weekly
Updates are no longer
enough to satisfy the
requirements in today
companies
THE NEW DATA WAREHOUSE CONCEPT IS A GAME CHANGER
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25. CONTEXTUAL DRIVEN MODEL IS THE NEW NORMAL
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Creating a Marketing
Campaign combining
information from multiple
input streams and data
types:
26. Ability to add new Data Sources
New Syndicated Data Sources
Geographic Sales by Category
Household Spending Habits
Weather Analysis
NEW CHARACTERISTICS REQUIRED:
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27. Ability to integrate information
quickly will give planners the time
to analyze and act while Data is still
actionable.
SPEED MATTERS?
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SO WHAT IS THE MAIN REASON FOR UPDATING YOUR CURRENT DATA
WAREHOUSE?
Make rapid product introduction
decisions.
Shape demand using what-if analysis and
scenario planning.
Segment demand forecasts based on key
product or customer characteristics.
Identify Your Customer across all Buying
Channels and Provide the Right Product at
the Right Time.
Beat Your
Competition
to Market:
To radically improve speed-to-insight.
Good afternoon, thank you for attending today's presentation hosted by Ka LI doOmni-Channel: The future of RetailA few weeks ago I had the opportunity of speaking about Omni Channel with another partner, in that session we identified where the Retail industry is moving and how Omni Channel has become the new Norm in how your Customers expects to interact with Your Brand in today's fast paced world of retailIn that presentation we explored what changes were needed to react to the customers requirement of using multiple touch points to complete a single transaction One of the main take away was the reality of managing large amount of transactional data and keeping it current Todays topic covers a brief introduction to Omni Channel and how Companies are using the information gathered to plan and provide the right products in the right timeframe to keep the customer returning to their Brand.
It is important to realize that todays customer requires a large amount of information to always be available to make their decisions In order to help them and keep them coming back to our sites we need to manage a Hugh amount of transactional data quicklyThe original e-commerce sites were developed as single silo’s and did not interact fully with the companies other information sources in a meaningful way.
The Omni-channel consumer wants to use all channels together, and retailers using an Omni-channel approach will track customers across all channels, not just one or two..
As you can see In this chart it is a requirement across all consumer products to provide the best possible experience and keep your customers happy and coming back to your brand.From the quotes In this slide you can see that ALL areas of consumer products are now developing an Omni-Channel 360 View of their customersHome Depot, Best Buy, Urban outfitters and even the larger chains like Target are using this information to better connect to their customers to capture their loyalty for their BrandThe competition is growing as more and more we realize that OUR customer demands the best possible experience when shopping.
This RIS study points to the need to use information gathered from Omni-Channel to develop better analytics WE NEED TO understand our customer and provide them with the best possible shopping experience. Hit enter………..I would like to point out that Campaign analysis and forecasting, along with multi-channel planning and forecasting Are high on the merchandising priority list. These are noteworthy because they provide the highest levels of information required for future success
So where are we today ?In this study you can easily see that the lowest rated technology requirement for future company investment is market basket analysis where only 29 percent of retailers say they will be upgrading within next 24 months. 2 to 3 years ago this would have been the number one requirementThe highest is predictive analytics, where 46 percent say they will be upgrading and following a close second is social media where 43percent will be upgrading within 24 months
If you have ever visited the Macy’s site, you are forever in their database they analyze every click you take. Offering the right promotions and product related Emails to keep you coming back to their site.
Take a few seconds to read this quote from Terry LungrenThis quote serves to point out once again that Major Retailers are collecting vast amounts of information to provide the best possible selling solutions for their stores
So what is all this pointing to?Change is necessary to provide todays retailer the information to make their Brands successful Three key themes “frame” what we see ahead:Aggregated rather than transactional data is the foundation for Omni-Channel marketing operationsPredictive analytics become ubiquitous for marketers and plannersData scientists may be your key competitive weapon in the future
We need to provide information to support the companies strategic growth plan.Perhaps you have a new store opening or you need to integrate new store acquisitions or you’re adding new distribution centers into the mix. Using powerful visual modeling capabilities to see your entire business ecosystem, link new entities and locations, and have powerful metadata and architecture apply those changes immediately – without coding or complexity will help you grow the company.
Better insights to customer buying habits is key for marketers it’s always a challenge to design campaigns that deliver the RIGHT message at the RIGHT moment in a customer’s journey to purchase Understanding Customer buying habits can help you get past the what to discover the why. For example, transactional data can tell you WHAT a customer purchased was it girl’s clothing, men’s shirts, or fragrances, but it doesn't tell you WHY they did it?Externally sourced Consumer insights can provide a rich supply of data. Bringing together the power of the insight community with transactional business information this is an innovative approach that can connect the dots between what customers feel, think and say and how they purchased products.So how do we Measuring Product performance ? The best way for a product management team to establish its value to the corporation is by using a reliable set of outcome-oriented measurements that demonstrate the performance of the product(s) across all selling channels, when adding all of the product channels information into a single repository it allows the company to focus on the right marketing channels that will drive customer and revenue growth.
Today many business people don’t really know about predictive modeling, or optimization means. But over the next 10 years, if businesses want to thrive in a highly competitive and regulated marketplace the use of these powerful analytical techniques will have to become mainstreamWhen we look at what kids are learning in school, executives and managers may be very surprised, we were typically taught mean, mode, range, and probability theory in our first-year college statistical analytics course. Today children learn these concepts in the third grade! They are taught these methods in a very practical way. If you have x dimes, y quarters and z nickels in your pocket, then what is the chance of you pulling a dime from your pocket? I am always amazed when I sit with my grandchildren on what they have as homework assignments…
in order to understand who our customers are and what they value most about our brands we need to combine customers’ behavioral data into a single platform for analytic reporting to create behavioral segmentation and predictive modeling.Visualization helps put data into context and bring business cases to life. In many cases, advanced visualization capabilities allow organizations to glean insights that would be impossible otherwise.Consider the following scenario: When a consumer speaks to a customer service representative, it creates a new source of unstructured data. The representative types notes during the call.These notes contain valuable information about the customer, such as a complaint, service issue, or product feedback. Internal applications collect that data. But what happens next?
Some describe it as “a data analyst on steroids.” The survey results suggest that this role is still emerging in most industries, trailing behind pure business and IT roles among users of Big Data. What really sets the data scientist apart is the ability to communicate findings to both business and IT leaders in a way that can influence how an organization approaches a business challenge. A data scientist does not simply collect and report on data, but also looks at it from many angles, determines what it means, then recommends ways to apply the data.. Armed with data and analytical results, a top-tier data scientist will then communicate informed conclusions and recommendations across an organization’s leadership structure.
Lets talk about todays traditional warehouse, anyone who has gone through developing one has experienced that they are time consuming to build, and very expensive to change.Most likely before you’ve finished building the Data Warehouse the requirements have already changed, new players, new idea’s all dragging out the completion of the projectEarlier Traditional business intelligence approaches didn’t provide the flexibility, timeliness, and mobility required to respond to these new demands.In addition legacy Business Intelligence solutions cannot support the analysis of social media data sources
The Data Warehouse must be built with a strong and flexible foundation All this activity is feeding one huge pool of information, which is constantly churning. Everyone wants to understand their customers but trying to deal with that volume of information is staggering. Customers are making purchases through so many different channels it’s now more than just bringing them to shop at your store that the company needs to worry about. You must truly understand who they are and what they want so that you can build the best products and provide a consistent and integrated experience for them.
With real time insights across the business, you can optimize merchandising and marketing. You can rapidly identify the popularity of particular product lines, predict upcoming demand and adjust the supply chain to help ensure timely delivery of the right amount of stock to the right stores. Prices can be tailored to align with demand, as well as inventory levels; Targeted marketing programs can be developed; and pre-emptive action can be taken to avoid shipment delays, inventory shortfalls or surpluses and other such problems. Customer analytics is one of the most effective ways to create a more personalized shipping experience. It’s how retailers can see, hear and better understand their customers. Analytics enable you to create a single view of your customer, regardless of the channel through which the customer interacts with you, you can now identify variations in purchasing patterns and ultimately know your customer more intimately.
Todays Data Warehouse needs to be more flexible, it must be able to add or change quickly based on current information, we can no longer wait months or even weeks to change the model! Today being able to react immediately to change is key to winning over your companies competitionWe need to be able to Predict optimal pricing and maintain a price leadership position by analyzing price and demand changes We must also Select the right merchandise for each channel and fine-tune local assortment plans by drawing on insights from social media, market reports, internal sales data and customer buying patterns all at once.We need to optimize inventory across multiple channels by using leading indicators such as customer sentiment and promotional buzz (YouTube) to anticipate future demand of our products
I imagine its good news being able to gather so much information from so many customer touch pointsBut companies need to be able to integrate, digest and assemble all of this and that requires automation as this chart shows. Hit Enter ……… waitIt may also require adopting completely different business processes which your current staff or Technology may not be capable of providingCareful review of your strategic plan is an essential part of setting the priorities when selecting the right technology enablers for your company.
So where does this New Data Warehouse fit?This is where Omni-Channel really takes it up a notch. We’re talking about vast volumes and types of information. So what’s happening nowThe retailers are getting smarter and smarter and are saying, Look! there is data coming to us from all channels and we’re now generating billions of items of data every day to use in analyzing the business The skyrocketing amount of data your business produces may seem like a curse to your IT departments, but it’s really a blessing. The data you capture today may become a valuable resource for your business tomorrow
In today’s traditional data warehouse, we need to understand what’s in the warehouse first and then we can go pull out that information into daily or weekly reports. We realize that todays DW will continue to play a critical role in this environment, but more to support historical information not to provide a second by second view of the customerIn the future we will need to find the relationship between the documents gathered and extract it’s metadata to link them together in a meaningful way.Unstructured Data is coming from All Channels and Needs to be Incorporated into the Customer profileMachine Driven Data is Becoming more and more available even coke machines now report back their inventory levels to schedule their own replenishment deliveryImage & Voice are adding to the complexity “You-Tube” Video and Music are now part of the Omni-solution.
In April 2012, Information Management reported“We create 2.5 quintillion [1018] bytes of data every day, with 90% of the data in the world created in the last two years alone...Every hour, Wal-Mart handles 1 million transactions, feeding a database of 2.5 petabytes [1015 bytes], which is almost 170 times the data in the Library of Congress. The entire collection of the junk delivered by the U.S. Postal Service in one year is equal to 5 petabytes, while Google processes that amount of data in just one hour. The total amount of information in existence is estimated at a little over … a zettabyte [1021 bytes].” Way past anything that I could possible imagine?
What Value does the Data Warehouse provide?This is the real question, as we spoke about the need for quick transactional information has already been handled by newer technologies geared to provide instant responses to the customerWe know that the Data Warehouse is not that system!, It is the recipient of that information aggregated in such a way to plan future growth. The ability to pull information from many different sources and present them to planners in a meaningful, visual, and easy to access way is the true value provided by the Data Warehouse.
The arrival of new social media data sources has highlighted an important shortcoming of traditional Business Intelligence implementations To handle semi structured or unstructured data!In tomorrow’s business, you need to have that information presented to you. You may not even know the question yet! but information today needs to be pulled together in such a way that it presents solutions before you even know the questions. We’ve gone from mundane transactions to being able to correlate everything a person does through a diverse number of channels to enrich our picture of the individual customer
Information used today must incorporate many different input stream, it must provide not only data but image to complete the process, planners can now visualize what they are planning by combining the overall look and feel of the product directly into their planning tools.
It’s great to see that the ability to use data sources from both internal and external sources has now started to emerge. By combining this information we can enhance the “WHAT” with a meaningful “WHY” a customer purchased the product by understanding what external influence may have helped or hindered the product selling (example cold weather / Swim suits, or Hot winters and coat sales) which we have seen affect retail sales over the last few yearsIf you have not started to embrace the new technology by integrating all the sources well, you may not be competitive; you might be selling the wrong product by not figuring out who your customer really is, and be may be stuck with inventories of unsellable product.
Today, analytics make a difference in how a company does business, day by day, and even minute by minute. The analytical applications are “Mission Critical” components in the overall business processes.As you can see in this chart Best in class Organizations continually update the information that they give their planners, providing the most actionable data possible so they can make best decisions for the company
Make rapid product introduction decisions. Staying ahead of our competitors being first to market to get the most value for your dollarsShape demand using what-if analysis and scenario planning. Realize what is trending and incorporate it directly into your sales plan not playing catch up with your competitorsSegment demand forecasts based on key product or customer characteristics. Which will exactly Pin point where your product will sell and be the most profitableIdentify Your Customer across all Buying Channels and Provide the Right Product at the Right Time.This is the true correlation of information across all channels which will have the greatest impact on your companies profitability
Simple visual tool we’ve created. This is an offshoot of Charlie’s time at IDS Scheer learning about business process, how metrics flow out of them and how they are rolled up into a very critical KPI. A group of us at Kalido come from that background--------and by blending the knowledge of those of us who came from the Business Process side with the knowledge of the people who formed the basis of a group at Shell Oil who created this unique way to create a flexible data foundation, we bring a method for determining what is relevant vs. not in the Big Data world. This is the “Pyramid of Business Relevance” and is a visual rallying point for organizations to assess data for its “relevance” to the business. Any data falling outside the boundaries of the pyramid is simply not relevant and only introduces RISK and COST to the organization.
Done by the BUSINESS and IT professionals collaborativelyMust build the contextual model…..together.