This document summarizes the benefits and challenges of an in-house marketing agency called CAN, which employs 30 creatives at Comtrade Group. CAN handles a wide variety of marketing tasks for Comtrade and some external clients, including newsletters, packaging, presentations, print materials, promotions, visual identities, web banners, videos, 3D renderings, and more. The benefits of an in-house agency are speed, short timelines, excellent creative control, and a cohesive team. The challenges include high costs, keeping creatives engaged, managing sensitive staff, and recruiting creative talent. Statistics from 2018 show CAN completed over 6,700 total design, video, and web projects that year.
The economy of scale of digital, guiding dynamics and how to overcome itWith
Slides from a presentation during the Effie Awards / Dani Komunikacija hosted in Rovinj, Croatia. May 2013.
Speech was about the guiding dynamics of digital for brands across the globe, top down & bottom up dynamics when it comes to creativity, production and smart mutualization fo effort.
My presentation at Nokia Headquarters in Finland at the VINCO seminar on Business and Monetization in Virtual Worlds, http://www.vincoproject.net/seminar/.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
The economy of scale of digital, guiding dynamics and how to overcome itWith
Slides from a presentation during the Effie Awards / Dani Komunikacija hosted in Rovinj, Croatia. May 2013.
Speech was about the guiding dynamics of digital for brands across the globe, top down & bottom up dynamics when it comes to creativity, production and smart mutualization fo effort.
My presentation at Nokia Headquarters in Finland at the VINCO seminar on Business and Monetization in Virtual Worlds, http://www.vincoproject.net/seminar/.
R Systems’ Profile available on Microsoft Public Sector Global Outlook Direct...R Systems International
Microsoft Public Sector Global Outlook Directory 2015 : R Systems’ advertisement is available on Page 31 and our brief corporate profile is available on Page 101
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#31
http://digital.tudor-rose.co.uk/public-sector-global-outlook/#102
Why good social internal comms creates good social external comms - PR Moment...Tom Barton
My presentation at the Social Media in B2B Communications conference hosted by PRMoment.com, 26 Sept 2012. This was our story of how we learned from our early experiences with social media to inform our approach to internal communications, which in turn better supported our external social media communications. Our moves bring us closer to integrating our internal and external communications, both from an inside-out and an outside-in point of view.
.Netcad aims to develop high quality products and projects that capable to compete in domestic and international markets based on customer and employee satisfaction. Netcad carries its activities based on the mentality of high level quality and service in the scope of ISO 9001 and CMMI Level 3 certifications.
Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?
Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.
Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.
Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.
My team and I created a strategic analysis of Samsung USA for our senior capstone project in regard the evolution of home entertainment in the smart home industry.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
Innovation & disruption hp talk april 2010 juldee versionFas (Feisal) Mosleh
A presentation on Innovation. Given to Hewlett-Packard headquarter and labs employees. Contains many examples of innovation undertaken by technology companies including Netflix, Amazon, EBay, Toyota, Blackberry, YouTube, Daimler Benz, Google, Lexus, Audi, Nokia, etc. Go to www.Juldee.com for more info.
Why good social internal comms creates good social external comms - PR Moment...Tom Barton
My presentation at the Social Media in B2B Communications conference hosted by PRMoment.com, 26 Sept 2012. This was our story of how we learned from our early experiences with social media to inform our approach to internal communications, which in turn better supported our external social media communications. Our moves bring us closer to integrating our internal and external communications, both from an inside-out and an outside-in point of view.
.Netcad aims to develop high quality products and projects that capable to compete in domestic and international markets based on customer and employee satisfaction. Netcad carries its activities based on the mentality of high level quality and service in the scope of ISO 9001 and CMMI Level 3 certifications.
Hoe aantrekkelijk bent u als werkgever? Staan kandidaten voor u in de rij?
Als u op zoek bent naar toptalent is uw reputatie als werkgever een belangrijke factor. En is het belangrijk dat de juiste doelgroep u weet te vinden en kan ontdekken wat u te bieden heeft.
Maar wat als u nu meerdere doelgroepen heeft of in verschillende landen opereert? Wij adviseren u graag over hoe u verschillende doelgroepen kunt aanspreken en nodigen u daarom graag uit voor de LinkedIn Talent Branding Workshop.
Tijdens deze workshop gaan wij in op het belang van uw Talent Brand en uw communicatie naar verschillende doelgroepen. En geven wij praktische tips hoe u hier succesvol in kunt zijn.
My team and I created a strategic analysis of Samsung USA for our senior capstone project in regard the evolution of home entertainment in the smart home industry.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
The beauty of employer brand is you don’t need everybody to know your name. Only the right people.
We talked about how you can tap into the power of brand to fundamentally improve your recruiting outcomes. To power your success now and for years to come.
Innovation & disruption hp talk april 2010 juldee versionFas (Feisal) Mosleh
A presentation on Innovation. Given to Hewlett-Packard headquarter and labs employees. Contains many examples of innovation undertaken by technology companies including Netflix, Amazon, EBay, Toyota, Blackberry, YouTube, Daimler Benz, Google, Lexus, Audi, Nokia, etc. Go to www.Juldee.com for more info.
Leon Šikovec (Sberbank) predstavlja sponzorstvo EuroVolleya in rezultate Sberbanka ob sponzoriranju največjega športnega dogodka v Sloveniji v letu 2019.
Frank Amand (Marketing UX) je na konferenci izpostavil tri vidike marketinških fokusov, na podlagi katerih lahko podjetja zmagujejo tudi v B2B poslovanju. »Pomembno je, da se natančno zavedamo, komu sledimo in koga nagovarjamo, kako izstopamo ter kako se učimo in spreminjamo svoje navade. Biti moramo pripravljeni na to, da ovire spremenimo v priložnosti, ki jih opazimo in znamo izkoristiti.«l
Darko Dujič je na junijskem mesečnem srečanju DMS predstavil podjetje Ceneje d.o.o. ter pojasnil, kako lahko marketing postane temelj poslovnega modela podjetja.
Sandra Kecman (Bisnode) je na mesečnem srečanju udeležencem zaupala svoje izzive pri iskanju novih marketinških kadrov in priznala, da je med iskanjem novih sodelavcem včasih potrebno nekoliko spremeniti svoja pričakovanja.
Na februarskem Marketing TOPX izobraževanju je strokovnjakinja za digitalni marketinga Simona Koren (Atlantic Grupa) predavala o tem, kako v podjetju vzpostaviti celostno digitalno okolje, ki se gradi skozi faze digitalne transformacije.
Jure Doler (Klepetalni robot d.o.o.) je na mesečnem srečanju predstavil trende na področju klepetalnih robotov in med drugim pojasnil, zakaj je prepričan, da bo ta način komunikacije izpodrinil email kampanje.
Vladimir Nardin (Gorenje) je na mesečnem srečanju predstavil, kakšno bo naše življenje v svetu pametnih aparatov, kjer bomo lahko celotno kuhinjo upravljali s pomočjo aplikacije na pametnih telefonih.
Andraž Štalec (Red Orbit) je na mesečnem srečanju predstavil nekaj konkretnih primerov, pri katerih so z uporabo podatkov o digitalnem potrošniku izboljšali prodajne aktivnosti podjetij.
Irena Stanjko Meršol (Ceneje.si) je na mesečnem srečanju pojasnila, kako nam lahko podatki o digitalnem potrošniku pomagajo pri načrtovanju prodajnih aktivnosti - tudi v offline svetu.
Miloš Suša (iPROM), Andraž Zorko (Valicon) in Mojca Pesendorfer (Atlantic Grupa) so na mesečnem srečanju predstavili, kaj je napovedno oglaševanje in kako lahko z njim znižamo oglaševalske stroške ter s tem povečamo učinkovitost oglaševalskih kampanj,
Podjetje Droga Kolinska, sicer del Atlantic Grupe, si je naziv velikega zmagovalca nagrade marketinška odličnost 2018 prislužilo z nastopom v branži, v kateri deluje, kjer je eno izmed najbolj inovativnih na trgu, pogumno vstopa v nove kategorije ali pa jih celo ustvarja. Preverite, kako je podjetje izpolnilo prijavo za nagrado marketinška odličnost in s čim je prepričalo komisijo.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
1. 1
A COMTRADE AGENCY
Benefits and challenges of working
with an in-house agency
Ljubomir Ristić, CMO Comtrade Group
& creative director CAN
2. 2
How it started
An international advertising award
got me a job at relatively small IT
company, Comtrade. It was 1997.
3. 32employees
1company
Back then, Comtrade had
1In one country
3200employees
32companies
17In 17 countries
Today, Comtrade has
In 2019
marketing head-count
is 35, more than
the whole comany 20
years ago.
4. CAN is an in-house marketing agency employing 30 creatives
from various fields
5. 5
What they do?
Design and production of all marketing materials (digital and printed),
production of animated videos, 3D modelling, copywriting, digital
marketing, content creation, web design and development, exhibitions,
promotions and event organization.
We do most of our work for Comtrade Group of companies, but with
some fine exceptions like RB companies Mead Johnson Nutrition from
USA and Intima from France, and Flor gelato from Italy.
6. Task by type TOTAL
3 Newsletter 735
5 Packaging 54
6 PPTs 82
8 Print bussiness card 638
10 Print brochure 97
12 Print instruction manual 278
13 Print flyer 410
14 Print roll-up/bilboard/poster/booth 254
15 Promotions w branding 66
16 Visual identity 71
17 Web banner 2033
18 Web page 151
19 Web site 16
4885
20 Video editing 130
21 Promotional videos and animations 101
22 3D renderings 373
23 Photo shootings 561
24 Architectural design w animations 10
1165
26 Modifications of existing sites 389
27 Web application design 63
28 Web page design 118
29 Web site from scratch 10
30 Content (copy) additions 85
665
6715
TOTAL DESIGN
TOTAL VIDEO
TOTAL WEB TEAM
TOTAL
In-house vs External agency?
Only in-house team can handle complex tasks
with short deadlines.
2018 statistics
32. 32
Pros
• Speed, speed, speed – if you really need something now, you have it now
• Short time-to-market for even the most complex projects
• Excellent creative control – you know your people very well and you know
what they are capable of
• If you pick your team carefully they become brothers in arms and as such
deliver sometimes imposible and often wonderful things
33. 33
Cons
• Cost of having a big team is, well, big
• Creative people tend to get bored easily with repetitive tasks – you need to
keep them intrigued
• You need to be ready for managing creatives; their sensitivity is quite special
• You need to know where to find them and how to attract them – HR for
creatives is sometimes difficult