The document presents information about the brand Biogold, a multivitamin and multimineral supplement for individuals aged 11 to 50, highlighting the importance of vitamins and minerals for vital bodily functions. It details various types of vitamins and minerals, their functions, sources, and the consequences of deficiencies, while also addressing dosage, administration, and market positioning. The product contains 32 essential components aimed at providing comprehensive nutrition, with unique selling points such as being sugar-free and cost-effective.

2. Presented by:
Md. Wahid Rezwan
Asst. Manager, PMD

3. The Brand Name
Biogold is indicated for people over 11 years of age.
Gold represent something precious. As the age between 11 to 50
years are assumed as the precious time (Golden age) for life.
So the brand name is chosen as
That means is for Golden Life.

5. Vitamins
One of the first discoveries of the
importance of vitamins came in the 1700s.
A Scottish doctor, James Lind, discovered
that sailors who were fed citrus fruits
recovered from scurvy.
Today, health scientists know that scurvy is
caused by a lack of vitamin C, which is found
in abundance in citrus fruits.
In ancient Egypt: Feeding of patients with
liver to prevent night blindness (now known
as vitamin A deficiency)

6. Vitamins cont…
Vitamins are the organic substances that the body requires to
maintain vital functions such as growth, reproduction and
energy conversion .
They are required in trace amounts and must be obtained from
the diet because they are not synthesized in the body.

7. There are mainly Two Types of Vitamins
• Water soluble vitamins
• Fat soluble vitamins

8. Types of Vitamin cont…
• Fat soluble vitamins:
Vit. A (Retinol, Retinal, Retinoic acid)
Vit. D (Vit. D3: Cholecalciferol, Vit. D2: Ergocalciferol)
Vit. E (α-Tocopherol)
Vit. K (Vit. K1: Phytomenadione, Vit. K2: Menaquinones)

9. Types of Vitamin cont…
Water soluble vitamins:
Vit. B group
B1 (Thiamin)
B2 (Riboflavin)
B3 (Niacin)
B5 (Pantothenic acid)
B6 (Pyridoxine)
B7 (Biotin)
B9 (Folic acid)
B12 (Cyanocobalamin)
Vit. C : (Ascorbic acid)

10. Parameters Water Soluble Fat Soluble
Absorption Directly to blood
via Lymphatic
system
Transport free Require carrier
Storage Circulate freely In cells with fat
Excretion In urine Stored with fat
Toxicity Less likely More Likely
Requirements Every 2-3 days Every week
Fat vs. Water Soluble Vitamins

11. Functions of Vitamins

12. Functions of
Protects Eye Health
Provides Immune Support
Fights Inflammation
Supports Skin Health and Cell Growth

13. Functions of BVitamin
Metabolism
Cell Division
Necessary for…
Muscle
Maintaining….
Brain Function
Nerve

14. Functions of CVitamin
Acts as Antioxidant
Helps Healing of Wounds
Helps in absorbing Iron
Provides Immune Support

15. Functions of DVitamin
Muscle
Improves Bone Density
Nerve
Supports Heart Health
Helps Maintain Health of Teeth

16. Functions of EVitamin
Provides Immune Support
Supports Skin Health , Hair
and Cell Growth
Maintaining Healthy Fertility

17. Functions of KVitamin
Supports Heart Health
Improves Bone Density
Improves Brain Function
Fights Cancer
Helps Maintain Health of Gums & Teeth
Helps Blood Clotting

18. Should I take my vitamins with food?
• It is advised to take our vitamins with a snack or meal to avoid
stomach irritation.
• The presence of carbohydrates and proteins stimulate
digestive enzymes that will allow for better
absorption of nutrients for the supplements.

19. Should I get my vitamins from Food or Supplements?
Vs
• Do you eat foods high in vitamins and minerals?
• Are you dieting?
• Do you follow the Food Guide Pyramid?
• Do you smoke and/or drink regularly?
• Are you pregnant?
• Are you over 50 years old?
• Are you taking prescription drugs?

21. What is Mineral
• Mineral
Minerals are inorganic elements that come from the soil and water
and are absorbed by plants or eaten by animals. They have two
main functions in the body; Firstly- many minerals are responsible
for building the structures in body like bones & teeth. Secondly-
they help regulate bodily process.
Types of Minerals
There are two types of Minerals
• Macroelements
• Trace elements

22. Types of Minerals
Macroelements - needed in relatively large amounts for the body. Most
of them are the part of bones & teeth.
• Calcium
• Phosphorus
• Sodium
• Chlorine
• Sulfur

23. Trace elements - required in small amounts in the body.
• Iron
• Manganese
• Iodine
• Copper
• Fluorine
• Zinc
• Cobalt
• Chromium
Types of Minerals cont….

24. • Calcium- helps to build bones, also important in regulating blood clotting,
muscle tone, and nerve function.
• Phosphorus- helps in providing energy to work
• Sodium- is an osmoregulator (control water potential) and also helps in
muscle contraction & relaxation.
• Chlorine- part of hydrochloric acid, important for digestion.
• Sulfur- is an important constituents of all proteins (structural,
enzymes, hair & nails)
• Iron- transport of oxygen in the blood
Functions of minerals

25. Manganese- plays a role in fat and carbohydrate metabolism, calcium
absorption, and blood sugar regulation
Iodine- regulates metabolism as a part of thyroid hormone
Zinc- needed for the body's defensive (immune) system to properly work.
It plays a role in cell division, cell growth, wound healing
Copper- facilitates absorption & function of iron
Fluorine- decreases tooth decay
Cobalt- a part of vit. B12
Chromium- regulates glucose metabolism
Functions of minerals cont….

26. Various Deficiency Disorder
Common Manifestations:
Due to insufficient vitamin and mineral in the body, following manifestations are experienced-
• General weakness
• Muscle weakness
• Fatigue
• Dizziness
• Headache
• Vertigo
• Emotional disturbance
• Palpitation
• Growth retardation
• Skin problem
• Skeletal problem
• Delayed wound healing
• Insomnia
• Digestive problem etc.

27. Brand Name:
Generic Name: 32 Multivitamins & Multiminerals
Dosage form: Tablet
Indications: For the prevention and treatment of vitamins
& mineral deficiencies as a complete daily nutritional
supplement. It is also indicated to meet the increased
demands for vitamins & minerals.
Product Presentation

28. Composition
Vitamin:
Vitamin A-5000IU, Vit C-60mg, Vit D-400IU, Vit E-30IU, Vit K-25mcg, Thiamine-1.5mg,
Riboflavin-1.7mg, Niacin-20mg, Vit B6-2mg, Folic acid-400mcg, Vit B12-6mcg, Biotin-30mcg,
Pantothenic Acid-10mg
Mineral:
Calcium-162mg, Iron-18mg, Phosphorous-109mg, Iodin-150mcg, Mg-100mg, Zn-15mg, Selenium-
20mcg, Manganase-2mg, Chromium-120mcg, Molybdenum-75mcg, Copper-2ml, Potasium-
80mg, Silion-2mg, Vanadimum-10mg, Tin-10mcg, Mickel, Chloride, Boron (150mcg)
Others:
Lutein-250mcg

29. Mode of Action: Vitamin act as Co-enzyme & mineral act as Cofactor
Coenzyme are small molecules. They cannot by themselves catalyze a reaction but they can help enzymes to
do so. In technical terms, coenzymes are organic nonprotein molecules that bind with the protein
molecule (apoenzyme) to form the active enzyme (holoenzyme).
Cofactors are non-protein chemicals that are attached to a protein and required for that protein to do its job
Dosage & Administration: One tablet daily or as directed by the physician.
Side Effects: Generally this preparation is well tolerated. Diarrhoea may usually occur.
Contraindication: Multivitamins are contraindicated in patients with known hypersensitivity to
any of the ingredients

30. Mode of Action

31. Market Size
Cr. TK.
Growth % Market Share
Total Pharma 18382.6 29.23%
VITAMINS 853.9 34.53% 12.93%
MULTIVITAMINS + MINERALS 239.26 27.32% 28.02%
Brand Name Company
ZOVIA GOLD Opsonin 24.8 39.19 % 13.84 %
FILWEL-GOLD Square 24.3 24.43 % 13.54 %
SANTOZEN Healthcare 17.1 64.90 % 9.55 %
ATOZ PREMIUM Radiant 12.4 39.42 % 6.90 %
BEXTRAM GOLD Beximco 10.7 19.19 % 5.97 %
VITALGIN IBNA Sina 8.7 20.30 % 4.85 %
Current Market situation :

32. Product Positioning:
A complete Multivitamin and Multimineral
supplement for Golden age
(11 to 50 years)

33. Some Highlighted Indications
• Regulates Energy
• Strengthen Immunity
• Maintains Healthy Hair & Skin
• Makes Strong Bones
• Improves Eye Sight
• Maintains Healthy Heart

34. Unique Selling Points
• Provides 32 elements in 1 Tablet
• Sugar free
• Smart HDPE container
• Effective Alu-sealing foil
• Moisture protective Silica gel
• Cost effective 7.00 tk per Tablet

35. Vitamin Song