Moon Herb Lact is a galactagogue supplement designed to increase breast milk production. It contains 700 mg of fenugreek along with six other ingredients to support lactation. The document discusses the benefits of breastfeeding, the components of breast milk, and how the hormones prolactin and oxytocin work to stimulate milk production. It also provides information on Moon Herb Lact's composition, indications, utilization, target audience, and competitive advantages over similar supplements on the market.

1. MOON HERB LACT
Marketing Department

2. After studying this course , you should be
able to:
1. Know what’s breast feeding and its benefits for both mother and infants.
2. Know components of breast milk.
3. Know what’s the role of moon lact on breast milk.
4. Know the selling point of moon herb lact
5. Hunt and target the interested customer.
6. Know market competitors and make use of their weakness.

3. MEDICAL BACKGROUND

4. • Breastfeeding is the feeding of an infant or young child with breast milk
directly from female human breasts (i.e., via lactation) not from a baby
bottle or other container.
Breastfeeding

5. • No drinks or foods other than breast milk are given to a baby since birth up
to 6 completed months (180 days)
EXCLUSIVE BREAST FEEDING

7. • Lactogenisis 1 – Production starts: The initial synthesis of milk components
begins in 2nd trimester of pregnancy .
• Lactogenisis II – Full Production - the onset of copious milk production 2-3
days postpartum.
• Trigger: delivery of the placenta - a rapid drop of serum progesterone
(removes the brakes on Prolactin)
PATHOPHYSIOLOGY OF BREAST FEEDING

9. When do breasts start making milk?
• A woman’s breasts start getting ready to make milk when she becomes
pregnant.
• Breast changes are caused by four main hormones.
• These hormones cause the ducts and glandular tissue (alveoli) to grow and
increase in size.
When do breasts start making milk?

10. • Estrogen and progesterone prepare breasts to make milk.
• These hormones are released by the placenta during pregnancy.
They have two major roles :
1-They increase the size and number of milk ducts in breasts.
2-keep body from making large amounts of breast milk until after baby is born.
• Once baby is born and the placenta is delivered, these hormones decrease.
This decrease signals body that it is time to make milk.
Estrogen and progesterone

11. Oxytocin releases milk from breasts.
• When baby (or breast pump) begins to suck and draw nipple into her mouth,
this hormone is released.
• This release causes milk to be squeezed out of the alveoli, into the ducts and
out of nipple, into baby’s mouth.
• This process is called letdown or milk ejection reflex (MER).
Oxytocin

12. Prolactin helps breasts make milk.
• After the birth of baby, prolactin levels increase.
• Every time breastfeed or pump, body releases prolactin.
• With each release, your body makes and stores more milk in the breast alveoli.
• If the level of this hormone gets too low, milk supply will decrease.
• This is why it is important to breastfeed or pump right after delivery and then at
regular time frames.
Prolactin

14. The Prolactin Reflex
1. (Long arrow) Nerve impulses from sucking go to brain
2. (Short arrow) The pituitary gland releases prolactin into the blood
3. (Breast) This causes the alveolar cells to secrete milk and swells the alveoli
The Milk Ejection Reflex
1. (Long arrow) Nerve impulses from sucking go to the brain
2. (Short arrow) The pituitary gland releases oxytocin into the bloodstream
3. (Breast) This causes muscles around the alveoli in the breast to squeez milk
to the nipple
The milk ejection reflex

15. How body responds to baby’s suckling:
Infant suckling stimulates the nerve endings in the nipple and areola, which signal the
pituitary gland in the brain to release two hormones, prolactin and oxytocin.
How Breast Responds to Baby’s Suckling:
Prolactin causes alveoli to take nutrients (proteins, sugars) from blood supply and turn
them into breast milk.
Oxytocin causes the cells around the alveoli to contract and eject milk down the milk
ducts. This passing of the milk down the ducts is called the “let-down” (milk ejection)
reflex.
How breast milk is produced

16. • Breast milk is the best source of nutrients for infant to meet his needs for growth
and development.
• It contains many valuable ingredients, such as antibodies, living immune cells and
enzymes.
• It helps baby to build up immunity, and reduce the chances of having diarrhea,
chest infection and hospital admissions.
• It contains substances, which cannot be obtained from infant formula, that help
both the digestion and absorption of nutrients.
Breast Milk

17. 1. This promotes mother and child bonding.
2. It prevents uterine bleeding in the mother after delivery.
3. This is a natural form of Family Planning.
4. This reduces the risks of breast and ovarian cancer in the mother.
5. This saves time and precious expenses need not be used for buying milk
powder and health care.
Benefits of breastfeeding to mother

18. 1. This provides the best possible nutrient to the young child.
2. It reduces the incidence of coughs and colds, ear infections, bronchitis,
pneumonia, meningitis and diarrhea through its protective factors.
3. It protects the child from colic, asthma, eczema, nose and food allergies.
4. It is essential for the optimal physical, emotional and mental
development of the child. Breastfed child are also smarter.
Benefits breastfeeding for baby

20. WHY HUMAN MILK IS DIFFERENT FROM
OTHER MILK

21. Types of breast milk
• Colostrum or Early Milk
• Transitional Milk
• Fore milk
• Hind milk

22. Colostrum contains
• Interferon like substance which possesses strong antiviral activity.
• B12 binding protein which inhibits growth of E- Coli and other bacteria.
• It also contains antibodies against viral diseases such as small pox, polio, measles and
influenza.
• Enzymes like lysozyme, peroxidase and xanthine oxidase that promotes cell maturation
• protective substances and enhances the development and maturation of the baby’s
gastrointestinal tract.
• Colostrum help’s a baby to pass his or her first stool.
Colostrum

23. COMPOSITION OF COLOSTRUM
NUTRIENT AMOUNT
Energy, kcal
Fat, g
Calcium, mg
Phosphorus, mg
Iron, mg
Protein, g
Lactose, g
Carotene, IU
Vitamin A, IU
58
2.9
31
14
0.09
2.7
5.3
186
296

24. Transition milk
During the next two weeks, the milk increases in quantity and changes in
appearance and composition is called transition milk.
The immunoglobin and protein content decreases while the fat and sugar
content increases.
Exclusive breast feeding of colostrum and transition milk minimizes infection
related to neonatal death.
The composition of milk changes even during the length of a single feed to
exactly suit the need of a particular baby.

25. Fore Milk: the milk that comes at the start of a feed is called foremilk. Foremilk
which is watery has a low level of fat and is high in lactose sugar, protein,
vitamins, minerals and water. It satisfies the baby thirst.
Hind Milk: hind milk which comes later in a feed is richer in fat, it satisfies the
baby’s hunger and supplies more energy than foremilk. Babies who are fed fore
and hind milk sleep well and grow healthy.

26. Proteins
• Human milk contains two types of proteins: whey and casein. Approximately 60% is
whey, while 40% is casein.
• Immunoglobulins in breast milk help protect against bacterial and viral infections.
Breast Milk contents

27. COMPOSITION OF HUMAN MILK

28. Lysozyme is an enzyme that protects the infant against E. Coli and
Salmonella. It also promotes the growth of healthy intestinal flora and has
anti-inflammatory functions.
Bifidus factor (bifidogenic factor) is a compound that specifically enhances
the growth of bifidobacteria in either a product or in the intestines of
humans.
Breast Milk contents

29. Fats
It is necessary for brain development, absorption of fat-soluble vitamins,
and is a primary calorie source.
Long chain fatty acids are needed for brain, retina, and nervous system
development. They are deposited in the brain during the last trimester of
pregnancy and are also found in breast milk.
Breast Milk contents

30. Vitamins
The amount and types of vitamins in breast milk is directly related to the
mother’s vitamin intake. Fat-soluble vitamins, including vitamins A, D, E, and K,
are all vital to the infant’s health. Water-soluble vitamins such as vitamin C,
riboflavin, niacin, and panthothenic acid are also essential.
Carbohydrates
Lactose is the primary carbohydrate found in human milk.. Lactose helps to
decrease the amount of unhealthy bacteria in the stomach, which improves the
absorption of calcium, phosphorus, and magnesium.
It helps to fight disease and promotes the growth of healthy bacteria in the
stomach.

31. Breastfeeding & Physiological Jaundice

32. Good & Poor Attachment
1 2

33. Results Of Poor Attachment
• Painful nipples
• Damaged nipples
• Engorgement
• Baby unsatisfied and cries a lot
• Baby feeds frequently and for a long time
• Decreased milk production
• Baby fails to gain weight

34. CHECK POINT #3

35. P2: PRODUCT KNOWLEDGE

36. Composition:- Each 3 gm
• Fenugreek seeds:
• Pimpinella anisum:
• Carum carvi:
• Dill fruits:
• Fennel fruits:
• Cuminum cyminum:
• Nigella sativa:
700 mg
400 mg
300 mg
300 mg
300 mg
250 mg
250 mg
Moon Herb Lact

37. Fenugreek ,Fennel, anise :
Maternal galactagogue fenugreek supplementation is very useful for .
I. Enhancing breast milk production and milk supply within 24 to 72
hours.
II. Facilitating infant birth weight regain in early postnatal days.
Increase quantity of breast milk

38. Increase quantity of breast milk
0
50
100
150
200
250
300
350
400
450
500
Before ml/dayAfter ml/day
The Effect of fenugreek in breast milk production within 7 days
Swafford’s study on 10 women at the end of the second week after giving birth showed significant differences in milk production. Milk production in the
first week was considered as the base amount. In the second week the mothers drank three cups of fenugreek daily were observed.

39. Cuminum cyminum (Cumin) :-
Is an excellent source of iron , very good source of manganese and good
source of calcium and magnesium.
Dill, anise, nigella sativa, fennel
They also contain minerals and vitamins
Source of Minerals and vitamins

40. Dill, anise, caraway and nigella sativa
Prophylactic Therapy Against(Colic -Dyspepsia- Flatulence ) For both mother
and baby.
Prophylactic against Colic

41. • Which supports breastfeeding for healthy growth & supplies weight and
natural components.
Supports the weight and immunity for infants against
respiratory infection.

45.  Unique effective formula for increasing milk production in lactating women.
 Contains natural components which helping the lactating to improve breast feeding .
 Improve IBS symptoms in lactating female promotes growth of breast tissue.
 Rich with vitamins, minerals , fatty and amino acids which are needed by lactating female.
 Galactogouge with high bioavailability.
 high safety profile palatable taste
 Moon herb lact holds both of quality marks ISO22000 and OHSAS18001 from the united
register of systems.
Moon herb lact

46. INDICATIONS
• Galactagouge & Stimulator for
Breast Milk Production.
UTILIZATION
• Dissolve the content of MOON HERB
LACT in 1/4 glass of water once or
twice daily.
PRICE
10 Sachets
30.00 LE
TARGET AUDIENCE
• AM Hospitals • Ped
• Gyne
• Gps

47. P3:MARKET COMPETITORS

48. MOON LACT Direct Competitor
Name INCL PRICE PACKAGE Company SALES YTD
HERBANA
Fenugreek seed powder 250 mg
+ Caraway seed powder 150 mg
+ Fennel seed powder 50 mg +
Dill seed powder 50 mg.
31.5 LE 20 Cap Pharmacure 489,165.00
Alfa More sach FENUGREEK - ANISE - CARAWAY - 22.00 20 Sachets ALPHACURE 7,084.00
LACTOMAX
FENUGREEK - ANISE - CARAWAY -
CUMIN + FENEEL - DILL - Nigella
Sativa
29.00 10 Sachets MACRO
UNILACT
FENUGREEK 250 mg - ANISE 50
mg CARAWAY 50 mg -Fennel 50
mg + red raspberry 100 mg
20 Cap UNITRAD 5,630.00

50. Competitive Advantage
• Fenugreek Conc.(700 mg)
• Synergism Between 7 ingredients
• Target Segment & PR ,CSR Activity
• Bioavailability compared to capsules.
• Patient Compliance (once daily & Sachet)
• Affordable price compared to infant formula.
• Affordable price compared to competitors.