1. Amy Walker
This billboard advertisement
for ‘The Daily Telegraph’ is
clearly advertising the rugby six The simple use of black and
nations. By having the white applies a neutral feel to
protagonist’s head, who’s also the advertisement. It adds a
a sports editor for the sense of sophistication and
newspaper, shaped as a rugby simplicity, which reflects the
ball, it signifies to the audience tone and formality of the
exactly what the sports section highly recognised newspaper.
is going to be focused on.
The Daily Telegraph logo and
text is positioned on a much
smaller scale than most
billboard advertisements.

2. Amy Walker
The newspapers logo is present, in a plain and simple manner. This adds to the
effect of the billboard simplicity and formality, again, relating to the newspapers
style and genre.
The Times newspaper is a
highly prestigious newspaper
in Britain. Just judging from
this billboard poster, it is
evident that it’s a formal
newspaper by the plain text
and imagery presented in
this advertisement.
The Times is a highly established
newspaper, with a high degree of
formality in terms of content,
layout, page design and the text
inside of the newspaper. I feel that
this billboard strongly follows this
idea and illustrates their formality
to a high standard.

3. Amy Walker
The use of negative space
and minimal text contributes
to giving the billboard a
classic and timeless effect
which relates to the
The slogan, ‘it pays to think big’ is a newspapers style and
simple yet memorable slogan that formality. All of which, lets
relates to the newspaper as a the newspaper speak for
whole. It illustrates that the itself, making the audiences
newspaper have literally ‘thought eyes be drawn immediately
big’ when it comes to their towards the three iconic
advertisements that have physically figures in the centre. This
brought them more attraction and technique is mainly used by
purchases of the newspaper. highly recognised
The colours used in the billboard are neutral, linking to
organisations and business’.
the content within the newspaper as well as the
colours used within which makes the newspaper
appear sophisticated and simplistic.