1. The large, bold masthead is typed in a serif font which helps
establish the formality of this local newspaper. It spreads
across the top of the page, implying its importance. The bold By placing a well-known person on the front page helps
font that’s used is unique and distinct in comparison to the widen the audience and the people who’ll buy the
rest of the text in the page. It also appears to be highly newspaper. It will help attract both genders of all ages to
dominant on the page itself, this is due to the fact that it’s the newspaper. Michael McIntyre is popular around the
the name of the newspaper. The positioning of the masthead country so it will relate to the regular readers of the
is very clever; it has been placed in primary optical area on newspaper as well as his fans situated in Manchester
the page which makes it the very first thing that the eyes are itself.
drawn to when someone picks up the newspaper.
This large image used is highly relatable to the hard-hitting
and dramatic storyline which is to follow inside. The use of
this image makes the newspaper appear more appealing
to the reader, it also seems to break up the image from
the rest of the text and advertisements that have been
placed around the main article which links to the
The headline is the largest text on the page. This attractiveness of the newspaper. Although the article is
helps indicate the importance and nature of the mainly aimed at men, it can also be appealing to women
article below. The use of bold text contributes to too as the article itself is rather touching as well as
making it the main article which helps draw the personal, making it relevant to both genders, mainly of
reader in more. The use of ‘WE’VE’ makes the article the older generation.
appear more personalised and close to home as it
pays close attention to the reader themselves.
Again, bold font is used in this area of the page,
making it appear obvious and focal for the reader.
It’s advertising the Manchester Evening News Arena
and the events that are current and up and coming.
The M.E.N Arena is a large tourist point in
Manchester, the idea of combining its advertising
into the local newspaper will not only draw in new
audiences, but gain popularity.