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The 1 Minute Billboard Test

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What billboards (hoardings) can teach us about communication?

Take this 1 minute test to experience and learn about how to communicate better with your PowerPoint slides.

Published in: Design
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  • This test pretty much proves why slide design should not be like billboards. Each one says a different thing without any interlinking story. After going through so many slides, most people may remember only 1 or 2 brands. Again as a presenter you dont want your audience to forget what was said. I think this article captures these points quite well http://www.presentation-process.com/powerpoint-slide-design-billboard.html
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The 1 Minute Billboard Test

  1. 1. The 1 minute Billboard Test<br />Designed by<br />www.allaboutpresentations.com<br />Source of Billboards: www.afaqs.com<br />
  2. 2. Imagine you are drivingand you reach a traffic signal.<br />
  3. 3. Image source: graur razvanionut<br />
  4. 4. When the light turns green you start moving(by clicking your mouse).<br />
  5. 5. On every slide, count upto 4 and then change the slide.Spend only 4 seconds per slide. That’s the time you get to see a Billboard (Hoarding)<br />
  6. 6. Start!<br />Image source: www.freedigitalphotos.net<br />
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  22. 22. Take a break for 15 seconds<br />
  23. 23. Write down the brand names of all the billboards you remember. <br />
  24. 24. Go to the billboard which you remembered. Try to analyse what made you remember it in just 4 seconds. That too in this clutter.<br />
  25. 25. Discuss your doubts/findings on the blog. Leave a comment and tell me which billboards you remembered.<br />
  26. 26. The next time you are driving watch out for the Billboards. Remember, PPT slides are like Billboards.<br />www.allaboutpresentations.com<br />

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