The evaluation discusses how the media product uses conventions of real magazines through its color scheme, masthead, coverlines, and layout. It represents audiences of indie/rock music fans who are teenagers and young adults. The evaluation also covers what was learned about designing for audiences and constructing the product.

1. Evaluation
Amy Walker

2. In what ways does your media product use, develop or challenge forms and conventions of
real media products?

3. House Style
Colour Scheme Masthead

4. Masthead
Direct
Address
Main
Image
Main
Coverline
Cover
Lines
Pull Quote
Barcode
and Pull Quote Barcode
Price Band cover lines and
Price

5. Masthead
Main list-
Page
numbers Main
and titles artist
Secondary Simple,
artists/images formal
layout

6. Masthead
Main image
Secondary Images
Page
number Design Balance

7. How does your media product represent particular social groups?
Indie / Rock
Male and female
Teenagers / young
adults

8. What kind of media institution might distribute your media product and
why?
Titles amounts to 38 million magazines a week
Comprises 282 magazines worldwide in 15
countries, as well as TV and radio stations
Q
Kerrang - 2005

9. Who would be the audience for your media product?
Do you read music magazines?
Yes No
How often do you listen to music?
10 mins
60 mins
90 mins

10. How did you attract/address your audience?
Lana Del Rey
Fleet Foxes
Bon Iver
Ida Maria
The Cure

11. Direct Address

12. What have you learnt about technologies from the process of constructing
this product?
Rule of thirds

15. Looking back at your preliminary task, what do you feel you have learnt in
the progression from it to the full product?

16. Conclusion
• Improvements
• Variety of images
• Successes
• Mastheads
• Main Image
• Consistent house style