Big Bazaar is a chain of hypermarkets owned by Future Group with over 140 outlets across India. It aims to deliver a wide range of products to customers in a profitable manner. Key departments include human resources, finance, marketing, logistics, sales, and customer service. Big Bazaar has experienced rapid growth but also faces challenges like high costs, thin margins, and competition. However, its deep understanding of customers and large network provide opportunities to expand further.

1. INTRODUCTION
An Internship Report on
ORGANIZATION STUDY conducted at
Banashankri Store, Bangalore
By
B.N. HARSHA
Reg No 08KXCM6065
Surana College P.G Centre
Internal Guide External Guide
Mr. Ramnath H.R Mr. Karthik
Asst Prof , Dept of MBA Sales Manager

2. ABOUT BIG BAZAAR
About Big Bazaar Hypermarket
Chain of Departmental Stores
Outlet 140 outlets in India
Located in more than 75 Cities
Parent group Pantaloon Retail India Ltd (PRIL)
Subsidary of Future Group
Founder Kishore Biyani
Founded 2001
Headquarter Mumbai
Industry Retail
Website www.bigbazar.com
Tag Line ‘ISSE SASTA AUR ACCHA KAHIN NAHI’

3. Future Group’s Vision
 “To Deliver Everything,
Everywhere, Every time, to Every
Indian Customer in the most
profitable manner.”
 One of the core values at
Future Group is, ‘India ness’ and its
corporate credo is – “Rewrite rules,
Retain values.”
Future Group’s Mission
 We share the vision and belief that
our customers and stakeholders shall
be served only by creating and executing
future scenarios in the consumption space
leading to economic development.
 We will be the trendsetters in evolving delivery
formats, creating retail realty, making consumption
affordable for all customer segments – for classes
and masses.
 We shall infuse Indian brands with confidence and
renewed ambition.
 We shall be efficient and, cost-conscious and
committed to quality in whatever we do.
 We shall ensure that our positive attitude, sincerity,
humility and united determination shall be the
driving force to make us successful.

4. Core Values
 Indianness: confidence in ourselves.
 Leadership: to be a leader, both in thought and business.
 Respect & Humility: to respect every individual and be humble in our conduct.
 Introspection: leading to purposeful thinking.
 Openness: to be open and receptive to new ideas, knowledge and information.
 Valuing and Nurturing Relationships: to build long term relationships.
 Simplicity & Positivity: Simplicity and Positivity in our thought, business and
work.
 Adaptability: to be flexible and adaptable, to meet new challenges.
 Flow: to respect and understand the universal laws of nature.

5. Awards and Recognition
 In 2007 won the ‘International Retailer of the Year’ at US-
based National Retail Federation convention in New York .
 In the same year it also won ‘Emerging Retailer’ of the Year
award at the World Retail Congress held in Barcelona.

6. Organization Structure
Store Manager
Asst Store Manager
Dept Manager
Asst DM
Team Leader
Team Member
CSD
HR Manager
Visual Merchandising
Asst DM
Administration
Maintenance
Housekeeping
Info
Security
Marketing
Sales Manager
Cashiers

7. Functional Departments
Human Resource Dept
Finance Dept
Marketing Dept
Logistics Dept
Sales Dept
Customer Service Dept
Administration Dept

8. Human Resource Department
 Selects & recruits employees through various sources such as
consultancy services, walk-ins, Referrals, Campus recruitment etc
 Trains & develops employees through its own specialized training
centre known as Gurukul.
 Motivates all employees to perform to their best through various
monetary and non-monetary rewards.
 Regular and periodic performance appraisal of all the employees is
conducted and suitably rewarded.

9. Finance Department
 Prepares the budget for expenditure at all levels.
 Decides and gives the sales targets for all the departments
periodically
 Maintains the books of accounts
 Collects & deposits the cash received daily through sales in the Co’s
bank account

10. Marketing Department
 Designs creative and attractive advertisements through which the
company’s products can be promoted to the customers.
 Decides the different marketing channels to be used to increase the sales.
 Creates a very pleasant and feel good environment in the Store to attract
more customers
 Also responsible for the arrangement of products in each department to help
easy availability of products to the customers.

11. Logistics Department
 Is responsible for procuring the stock of all the products of the different
departments.
 Receives the goods from the warehouse located at Hosakate and then verifies
whether it adheres to the particulars given in the Goods received statement.
 Despatches the goods to the respective department after recording it in the
Goods inward register
 If there is a damage in the goods or if the goods do not match the details given
in the Goods Received Statement, it enters in the Stock Outward Register and
sends it back to the warehouse along with a Goods Returned Note.

12. Sales Department
 This department is responsible for the collection of sales amount i.e., cash
sales.
 There are in all 25 cash counters in the Store. There is a Head Cashier to
whom all the cahiers report and remit the total sales amount collected.
 Wednesday Bazaar is a very important and popular event in Big
Bazaar. Every Wednesday fabulous offers and great discounts are given on
most of the products.
 Weekends attract most of the customers as such good offers and discounts
are given .
 BB celebrated Independence Day by having ‘Maha Bacchat Sale’
from August 12-16 and did a business of 1.5 Crores.

13. SWOT ANALYSIS
Strengths
Thorough understanding of needs
of Indian consumers .
Vast range of products under one
roof .
Leverage of early entry into the
retail industry.
State-of-art infrastructure of Big
Bazaar outlets
Economies of scale.
Weakness
High cost of operation due to large
fixed costs.
Falling revenue per square feet
Very thin margin of profit.
High attrition rate of employees.
Customer retention is less.

14. Opportunities
Lot of potential in the rural
markets.
Can enter into production of
various products due to its in
depth understanding of
customers’ tastes and
preferences.
Can expand the business in
smaller cities as there is a lot
of opportunity.
Threats
High business risk
involved.
Lot of competitors coming
up to tap the market
potential.
Margin of business
reducing all the time.

15. Findings & Conclusion
 Big Bazaar is undoubtedly the number one retailer in India. It has built a very
emotional and cordial relationship with its customers..
 Big Bazaar, with 25 years of experience in the field of weaving fabrics, is the
leading Apparels and fashion design fabric company.
 There exists a healthy and positive relationship between employees and
managers.i employees.
 It is found that more than 60% of employees are of the age group of 20-35.
This reveals that company is having young and energetic workforce who are
very creative, enthusiastic and also very determined to grow in their career and
in turn helping the company to grow.
 The company is reaching out to all the sections of the society as it is creating a
hypermarket where not only the rich people shop but also the middle and the
lower class customers come to enjoy the whole shopping experience.