Big Bazaar is a large Indian retail chain with over 200 stores across 90 cities. It is part of the Future Group owned by Kishore Biyani. Big Bazaar aims to provide customers with quality, choice, and convenience similar to mandis and melas at low prices. It offers over 200,000 stock-keeping units across categories like fashion, food, and home products. Big Bazaar uses pricing strategies like everyday low prices and promotional discounts to position itself as India's Walmart and attract customers.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
DMart is a chain of hypermarket and supermarkets in India founded by Radhakishan Damani in the year 2002. As of 2018, it has 154 stores spread across Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka and Punjab.
DMart is promoted by Avenue Supermarts Ltd. (ASL). The company has its headquarters in Mumbai.
Big bazaar is an Indian retail store that operates as a chain of
Hypermarkets,discount department stores and grocery stores.
The retail chain was founded by Kishore Biyani under his parent organization Future group in 2001.
Big bazaar covering three essential categories
in Indian market home,food and fashion
Food bazar and Fbb are integral part of
big bazaar.
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2. Big Bazaar
• It is part of the future group owned by Mr. Kishore Biyani.
• Big Bazaar was launched in September, 2001 and opened its
first store in Kolkatta.
• As of Sept 2012 – 214 stores across 90 cities and towns in
India.
• They offer over 200,000 SKUs in a wide range of categories led
primarily by fashion and food products.
• Big Bazaar captures almost one-third share in food and
grocery products sold through modern retail in India.
3. Big Bazaar Stores
• Customized to provide the feel of mandis and melas while
offering the modern retail features like Quality, Choice and
Convenience.
• Most Big Bazaar stores are multi-level and are located in
stand-alone buildings in city centers as well as within shopping
malls.
4. Product Mix
APPARELS
OTHER
FOOD
SERVICES
FASHION & FARM
JEWELLERY PRODUCE
PRODUCT
HOME &
FURNITURE PERSONAL
CARE
CHILL
ELECTRONICS
STATION
CHILD CARE
& TOYS
6. Pricing Strategies
• Big Bazaar is known as the “Indian Wal-Mart”. They also use
Every Day Low Pricing (EDLP) strategy.
• They promise the customers to save not on individual items
but on a basket of items.
• One important condition that drives EDLP pricing is the “Low
Price” image of the retailer in the consumer’s mind.
7. Price Mix
• Value pricing
Promotional pricing
Low interest financing
• Psychological discounting
Special event pricing
• Differentiated Pricing
Time pricing
• Bundling
8. 1. Value Pricing
Promotional pricing
Big bazaar promises its
consumers the lowest
available price without
• coupon clipping,
• waiting for discount
promotions,
• or comparison shopping
11. 3. Time Pricing
• Time-based pricing is a special case of price
discrimination in which producers charge different
rates for a given good or service depending on the
time, day, month, and so on.
• Eg:
• Wednesday Bazaar
• Festive Season Pricing
• Special Offer Period
pricing
• Sabse Sasta Din
• School Time
• Seasonal Offers
12. Differentiated time pricing
• Time pricing i.e. difference in rates based on peak and non
peak hours or days of shopping is also a one kind of pricing
strategy.
14. Other Pricing Strategies
• Buy more, save more
• Prices reduced on a combination
• Holding special discounts
• Highlighting the savings possible
• Introducing a new product
• Cashing in on sports events (ICC world cup Tshirts at Big
Bazaar)
• The Price Challenge Offer
