The document provides information about the Indian retail sector and Big Bazaar, a major retail chain. It discusses: 1) Key facts about the size and structure of the Indian retail market, with organized retail making up 15% of the $450 billion sector. 2) The various retail formats that exist in India including department stores, supermarkets, hypermarkets, and shopping malls. 3) An overview of Big Bazaar - a hypermarket chain with 110 stores across India and product categories that include apparel, food, electronics, furniture, and more. 4) The 7 P's of retailing - product, price, place, promotion, people, physical evidence, and process. Specific strategies

1. Powerpoint Presentation
Presented By;
Ikram Ibrahim
Lalit Nangia
Shamik Dev
Abdul Malik
Ajmaluddin Raafi
Hassan Nasser
Pradeep Kumar
Anirudh B.

2. Retailing Sector
 The term “Retailing” refers
Retail
to any activity that involves
a sale to an individual
customer.
Organized Un- Organized
 An interface between the
producer and the individual
consumer buying for
personal consumption.

3. Size of Indian Retail Sector
 Estimated size of retail in India - $ 450
billion
 Share of organized retail in India – 15%
 Size of organized retail in India - $ 28
billion

4. Existing Retail Formats
 Branded Store  Department Store
 Hypermarket
 Supermarket  Shopping Malls

5. 7 P’s Of Retail Sector
Process
Physical
Product
Evidence
7 P’s
People Price
Place Promotion

6. About Big Bazaar
 Big bazaar is a hyper mart chain of
retail stores in India.
 It has around 110 outlets in India.
 Parent group is future group.
 The owner is Mr. Kishore Biyani (CEO)
 Founded in 2001
 Head quarters are: Mumbai.
 It deals with retail.

7. Product
Apparels FOOD Other Services Home & Personal
Care
 Denims & T-  Staples  Mr. Right  Detergents
Shirts  Ready to eat  Bakery  Soaps
 Formal wear  Ready to cook  Loot Mart  Liquid wash
 Casual wear  International  Tulsi  Creams
Party wear Food Future Money
 
 Deodorants
Ethnic wear  Spices Future
 
 Home cleaners
Accessories  Imported Generally
  Utensils
Bazaar
 Under Garments  Plastics
 Tea & coffee
 Night wear Child care & toys  Crockery
 Dress Materials  Sundries
Sarees Farm Products
  shampoos
 Kids wear
 Fruits  Toy Bazaar
 Vegetables  Stationery
 Imported  Child care
fruits
 Dairy products

8. Electronic bazaar Furniture Bazaar Fashion & jewllery Chill Station
 Television sets  Living Room  Footwear  Soft drinks
washing machine bazaar
 Bed Room  Packaged
 Refrigerator Beauty care Juices
 Kitchen 
 Personal care Navara Milk Items
 Dinning  
 Microwaves Rooms  Star parivar  Frozen Foods
 Small appliances  Kids Room  Meena bindre  Ice creams
 Laptops  Been Bags
 Computer  Paintings
accessories
 Decorative
 Kitchen Items
appliances

9. Pricing
 Value Pricing
 Promotional Pricing
 Low interest financing
 Psychological discounting
 Special event pricing
 Differentiated Pricing
 Time Pricing

10. Psychological Pricing

11. Time Pricing
 Time-based pricing is a special case of
price discrimination in which
producers charge different rates for
a given good or service depending on
the time, day, month, and so on.

12. Value Pricing
 It sets selling prices on the perceived
value to the customer, rather than on
the actual cost of the product, the
market price, competitors prices, or
the historical price.

13. Time Pricing Value Pricing

14. Place
 Number of out let-
around 110
 Located at major
cities
 Area - 10,000 sq ft –
120,000 sq ft
 High street area of
city; & Approachable
destination

15. Promotion
 Below the Line Promotion;
 Coupon, Discount, more of the product at
normal price, gift with
purchase, competition. And prizes money
back offer, exchange offer, special
occasion.
 Big Bazaar, in association with Star India
Pvt. Ltd. Has launched a collection of
designer ethnic wear under the brand
“Star Parivaar”.

16. Above the Line Promotion;
 Giving advertise in news paper, TV, Internet
(own website which give online shopping
service)
 Partnership with Bigfilx, Big FM 92.7.

18. People
 Well trained staff
 Appearance
 Empowered individual
 Encouraged to think out of box

19. Physical evidence

20. Process