Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores founded in 2001. It operates stores ranging from 80,000 to 220,000 square feet offering a variety of merchandise like clothes, hardware, books, electronics and more. Big Bazaar uses various store layouts like grid layout and racetrack layout to maximize customer interface with products. It employs visual merchandising techniques at the entrance and throughout the store like danglers, hoardings and product displays. Fixtures used include straight racks, rounders, gondolas and wall fixtures. Promotional strategies include seasonal sales, discount days, exchange offers, loyalty programs and celebrity endorsements.

1. A S I M M A H ATO , M O N I K A K U M A R I PA N D E Y
, A N U PA M A M A I T Y , H E M A N T K U M A R
R A J A K , A M R I TA N S H S I N G H
RETAIL
STORE MANAGEMENT

3. HISTORY ABOUT BIG BAZAR
• Big Bazaar is an Indian retail store that operates as a
chain of hypermarkets, discount department stores,
and grocery stores.
• Bazaar was founded in 2001 by Kishore, the founder
and chief executive officer (CEO) of the parent
company, the Future Group.

4. TYPES OF STORES
Big Bazaar is a chain of hypermarkets in India.
 The stores occupy an area which ranges from
anywhere between 80000 to 220000sq. ft. and offer
a variety of food products like clothes, hardware,
sports equipment, books, CDs, DVDs, TVs,
electrical equipment and computers etc.

5. TYPES OF MERCHANDISE
• Main objective of the store layout is to maximize the
interface between customers and merchandise” It provides
easy accessibility to the customers to view the offerings of
the store.
 Visual Merchandise
 Vertical Merchandise
 Horizontal Merchandise

7. LAYOUT
Big bazar use 3 types of layout
i. Grid Layout

8. FREE FROM LAYOUT

9. RACETRACK LAYOUT

10. ATMOSPHERE
Visual merchandising at Big Bazaar uses Store display for
promotional purpose.
They use danglers and hoardings at the entrance of the
store.
Retailers can use combination of elements of in store
display; such as colour, texture, lighting, fixtures, graphics,
and signage.

11. FIXTURES
 Straight Rack
 Rounder
 Four – way
 Gondola
 Wall Fixture

13. PROMOTIONS
The various promotion schemes used at Big
Bazaar include:
 “Saal ke sabse saste 3 din”.
 Hafte ka sabse sasta din “Wednesday bazaar”.
 Exchange Offers “Junk swap offer”.
 Future card(3% discount).
 Shakti card.
 Advertisement (print ad, TV ad, radio).
 Brand endorsement by M.S Dhoni and Asin .

14. THANK YOU