SlideShare a Scribd company logo
1 of 17
Download to read offline
Presentation
       on




Presented By-:
            Gaurav Patel
Industry       Retailing (Hypermarket)

Founded        2001

Headquarters   Mumbai, Maharashtra, India

Products       Department store

Promoter       Mr. Kishore Biyani

Revenue        Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar
               combined)

Employees      36000 people

Stores         214 (+) Stores Across 90 Cities in India.
Vision     “To Deliver Everything,
          Everywhere, Every time, to
         Every Indian Customer in the
           most profitable manner.”
Man Behind Big Bazar Success


 He Born August 9, 1961 in a middle class Family.

 He started his career selling stonewash fabric to
   small shops in Mumbai.

 Now He known as the Rajah of Retail in India.
Products of Big Bazar
              HOME &
             PERSONAL
               CARE



FURNITURE                           APPARELS
                        FASHION &
 BAZAAR      Product    JEWELLERY


                                      CHILD
                                                CHILL
            ELECTRONI    FOODS       CARE &    STATION
                CS                    TOYS
             BAZAAR

                                      FARM
                                    PRODUCT
Strengths-:
   Big Bazaar is known as the "Indian Wal-Mart".
   Everyday low prices, which attract customers.
   Huge investment capacity.
   It offers a Family Shopping Experience, Where Entire family can
     visit together under one Roof.
   Benefit of Early Entry into Indian Retail.
   Online booking and delivery of goods.
Weakness-:
       General perception: “Low price = Low Quality”.
       Overcrowded during offers.
       Long lines at billing counters.
       Limited only to value offering low price products.
       Branded products are still missing from Big Bazaar.
       Very thin Margin.
Opportunities-:
                  Huge Potential Rural Market or Town to be Tapped.


Threats-:
   Competition.
   Unorganized Retail.
   Most People still prefers to visit local convenient stores for daily purchases.
   Changing Government policies.
   International players looking to for India.
   Margin of business reducing all the time.
Competitors of Big Bazar
Customer Segmentation-:
 It Targets Higher and Upper Middle Class Customers.

 The large & Growing Young Working Population is a Preferred
  Customer Segment.

 Targets Working Women & Home makers who are the primary
  decision makers.
Strategy-:

  They divided Indian customers into 3 categories……..

       1) India One.
       2) India Two.
       3) India Three.          The potential customers
                                   of big bazaar are
                                India One & India
                                      Two.
India One-:
           Consuming class which includes upper middle and lower middle
            Class (14% of India's Population).

India Two-:
           Serving class which includes people like drivers, house-hold
            helps , office peons, etc. (55% of India's population).


India Three-:
           Struggling class, (remaining 31% of India's population).
Positioning-:          High
                      service




                                 High
          Low price              price




                         low
                       service
Innovations of Big Bazar

             Sabse Sasta
                Din
Wednesday    (26/01/2006)
 Bazaar       (26 Cr. in 1
                 day)



             The Great
 Maha        Exchange
 Bachat        Offer
             (12/02/09)
Supply Chain Management of Big Bazar
 Supplier   Manufacturer   Distributor   Retailer   Customer
!!!!!......   Thanking You……!!!!!

More Related Content

What's hot

Big bazaar project
Big bazaar projectBig bazaar project
Big bazaar projectsandy14333
 
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...MOHAMMED SAQIB
 
Presentation on more retail
Presentation on more retailPresentation on more retail
Presentation on more retailNeeraj Mandhan
 
Big Bazaar Retail store visit by manpreet singh Digital
Big Bazaar Retail store visit by manpreet singh DigitalBig Bazaar Retail store visit by manpreet singh Digital
Big Bazaar Retail store visit by manpreet singh DigitalManpreet Singh Chhabra
 
Presentation on big bazaar
Presentation on big bazaarPresentation on big bazaar
Presentation on big bazaarSuyash Jain
 
Big Bazaar Promotional Management
Big Bazaar Promotional ManagementBig Bazaar Promotional Management
Big Bazaar Promotional ManagementMake Me Brand
 
Stock Management at Big Bazaar
Stock Management at Big BazaarStock Management at Big Bazaar
Stock Management at Big Bazaarromeo_reet
 
BIG BAZAR-case analysis
BIG BAZAR-case analysisBIG BAZAR-case analysis
BIG BAZAR-case analysisAnubhi Raikwar
 
A marketing project on big bazaar
A marketing project on big bazaarA marketing project on big bazaar
A marketing project on big bazaarProjects Kart
 
Big bazaar
Big bazaar Big bazaar
Big bazaar VIT-MMS
 
Retail Presentation
Retail PresentationRetail Presentation
Retail PresentationAnshu Sweta
 
Big Bazaar
Big BazaarBig Bazaar
Big Bazaarjennna
 
Sales promotion at dmart
Sales promotion at dmartSales promotion at dmart
Sales promotion at dmartRahul Jain
 

What's hot (20)

Big bazaar project
Big bazaar projectBig bazaar project
Big bazaar project
 
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
Business analysis of big bazaar - By, Mohammed Saqib(16YACMD114) 1st sem MBA(...
 
Presentation on more retail
Presentation on more retailPresentation on more retail
Presentation on more retail
 
Big Bazaar Retail store visit by manpreet singh Digital
Big Bazaar Retail store visit by manpreet singh DigitalBig Bazaar Retail store visit by manpreet singh Digital
Big Bazaar Retail store visit by manpreet singh Digital
 
Presentation on big bazaar
Presentation on big bazaarPresentation on big bazaar
Presentation on big bazaar
 
Big Bazaar Promotional Management
Big Bazaar Promotional ManagementBig Bazaar Promotional Management
Big Bazaar Promotional Management
 
Stock Management at Big Bazaar
Stock Management at Big BazaarStock Management at Big Bazaar
Stock Management at Big Bazaar
 
Dmart Final
Dmart FinalDmart Final
Dmart Final
 
BIG BAZAR-case analysis
BIG BAZAR-case analysisBIG BAZAR-case analysis
BIG BAZAR-case analysis
 
A marketing project on big bazaar
A marketing project on big bazaarA marketing project on big bazaar
A marketing project on big bazaar
 
bigbazaar
bigbazaarbigbazaar
bigbazaar
 
Big bazaar
Big bazaar Big bazaar
Big bazaar
 
Big bazaar
Big bazaarBig bazaar
Big bazaar
 
Dmart
DmartDmart
Dmart
 
Dharm project big bazaar
Dharm project big bazaarDharm project big bazaar
Dharm project big bazaar
 
Project on Big bazaar
Project on Big bazaarProject on Big bazaar
Project on Big bazaar
 
Pantaloons
PantaloonsPantaloons
Pantaloons
 
Retail Presentation
Retail PresentationRetail Presentation
Retail Presentation
 
Big Bazaar
Big BazaarBig Bazaar
Big Bazaar
 
Sales promotion at dmart
Sales promotion at dmartSales promotion at dmart
Sales promotion at dmart
 

Viewers also liked

MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAARMARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAARSoumeet Sarkar
 
Big bazaar retailing strategy
Big bazaar retailing strategyBig bazaar retailing strategy
Big bazaar retailing strategyShashank Shukla
 
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.NITESH RANJAN
 
Consumer perception of big bazaar
Consumer perception of big bazaarConsumer perception of big bazaar
Consumer perception of big bazaarShweta Germanwala
 
INTERNAL ANALYSIS OF FOOD BAZAAR
INTERNAL ANALYSIS OF FOOD BAZAARINTERNAL ANALYSIS OF FOOD BAZAAR
INTERNAL ANALYSIS OF FOOD BAZAARpriyaranjan
 
Project Report_Food Bazar_Ver1
Project Report_Food Bazar_Ver1Project Report_Food Bazar_Ver1
Project Report_Food Bazar_Ver1MEGHA JAIN
 
Reliance Fresh - Marketing Communication
Reliance Fresh - Marketing CommunicationReliance Fresh - Marketing Communication
Reliance Fresh - Marketing CommunicationHussain Ahmed
 
Food & Grocery Retail In India
Food & Grocery Retail In IndiaFood & Grocery Retail In India
Food & Grocery Retail In IndiaRohit Bahri
 
Format for writing project
Format for writing projectFormat for writing project
Format for writing projectranaitmmba
 
Case analysis big bazar
Case analysis big bazarCase analysis big bazar
Case analysis big bazarPriya Lal
 
BIG BAZAAR 2008 STUDY
BIG BAZAAR 2008 STUDYBIG BAZAAR 2008 STUDY
BIG BAZAAR 2008 STUDYtheRedIndian
 
Inventory Management system at big bazaar
Inventory Management system at big bazaarInventory Management system at big bazaar
Inventory Management system at big bazaarAshish Pandey
 
Operations at Big Bazaar
Operations at Big BazaarOperations at Big Bazaar
Operations at Big BazaarSHAHBAAZ AHMED
 
Project on bigbazaar
Project on bigbazaarProject on bigbazaar
Project on bigbazaarranaitmmba
 
Company Profile - Big Bazaar
Company Profile - Big BazaarCompany Profile - Big Bazaar
Company Profile - Big Bazaarguest70b206
 

Viewers also liked (20)

MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAARMARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR
 
Big bazaar retailing strategy
Big bazaar retailing strategyBig bazaar retailing strategy
Big bazaar retailing strategy
 
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
DIFFERENT LOYALTY PROGRAMS IN BIG BAZAAR AND ITS VALUE TO THE CUSTOMER.
 
Consumer perception of big bazaar
Consumer perception of big bazaarConsumer perception of big bazaar
Consumer perception of big bazaar
 
INTERNAL ANALYSIS OF FOOD BAZAAR
INTERNAL ANALYSIS OF FOOD BAZAARINTERNAL ANALYSIS OF FOOD BAZAAR
INTERNAL ANALYSIS OF FOOD BAZAAR
 
Project Report_Food Bazar_Ver1
Project Report_Food Bazar_Ver1Project Report_Food Bazar_Ver1
Project Report_Food Bazar_Ver1
 
Reliance Fresh - Marketing Communication
Reliance Fresh - Marketing CommunicationReliance Fresh - Marketing Communication
Reliance Fresh - Marketing Communication
 
Food & Grocery Retail In India
Food & Grocery Retail In IndiaFood & Grocery Retail In India
Food & Grocery Retail In India
 
Format for writing project
Format for writing projectFormat for writing project
Format for writing project
 
Case analysis big bazar
Case analysis big bazarCase analysis big bazar
Case analysis big bazar
 
Ppt on big bazar
Ppt on big bazarPpt on big bazar
Ppt on big bazar
 
Retail Formats of Big bazaar
Retail Formats of Big bazaarRetail Formats of Big bazaar
Retail Formats of Big bazaar
 
Big bazaar
Big bazaarBig bazaar
Big bazaar
 
BIG BAZAAR 2008 STUDY
BIG BAZAAR 2008 STUDYBIG BAZAAR 2008 STUDY
BIG BAZAAR 2008 STUDY
 
Inventory Management system at big bazaar
Inventory Management system at big bazaarInventory Management system at big bazaar
Inventory Management system at big bazaar
 
Big Bazaar
Big BazaarBig Bazaar
Big Bazaar
 
Operations at Big Bazaar
Operations at Big BazaarOperations at Big Bazaar
Operations at Big Bazaar
 
Project on bigbazaar
Project on bigbazaarProject on bigbazaar
Project on bigbazaar
 
Reliance fresh retail marketing
Reliance fresh retail marketingReliance fresh retail marketing
Reliance fresh retail marketing
 
Company Profile - Big Bazaar
Company Profile - Big BazaarCompany Profile - Big Bazaar
Company Profile - Big Bazaar
 

Similar to Presentation on the success story of Big Bazaar and its founder Kishore Biyani

Pptonbigbazargauravpatel 130405124953-phpapp01-converted
Pptonbigbazargauravpatel 130405124953-phpapp01-convertedPptonbigbazargauravpatel 130405124953-phpapp01-converted
Pptonbigbazargauravpatel 130405124953-phpapp01-convertedaditya chandra
 
Wal-Mart In India (2006)
Wal-Mart In India (2006)Wal-Mart In India (2006)
Wal-Mart In India (2006)A.W.Paracha
 
Bigbazar 121025115025-phpapp02
Bigbazar 121025115025-phpapp02Bigbazar 121025115025-phpapp02
Bigbazar 121025115025-phpapp02Rani Bharti
 
Fianl ppt 2003
Fianl ppt 2003Fianl ppt 2003
Fianl ppt 2003mithugaba
 
Big Bazaar and Aditya Birla Retail More: A Comparative Study
Big Bazaar and Aditya Birla Retail More: A Comparative StudyBig Bazaar and Aditya Birla Retail More: A Comparative Study
Big Bazaar and Aditya Birla Retail More: A Comparative StudyKaran Jaidka
 
Big Bazaar_DRAFT
Big Bazaar_DRAFTBig Bazaar_DRAFT
Big Bazaar_DRAFTSagar PATEL
 
Sarang banubakde retail_report_bigbazaar
Sarang banubakde retail_report_bigbazaarSarang banubakde retail_report_bigbazaar
Sarang banubakde retail_report_bigbazaarSarang Banubakde
 
New microsoft office word document (4)
New microsoft office word document (4)New microsoft office word document (4)
New microsoft office word document (4)Anas Saleem
 
Walmartbigbazaar 090412073018-phpapp02
Walmartbigbazaar 090412073018-phpapp02Walmartbigbazaar 090412073018-phpapp02
Walmartbigbazaar 090412073018-phpapp0219870
 
Unorganised indian retail market in india
Unorganised indian retail market in indiaUnorganised indian retail market in india
Unorganised indian retail market in indiaRakesh Jain
 

Similar to Presentation on the success story of Big Bazaar and its founder Kishore Biyani (20)

Pptonbigbazargauravpatel 130405124953-phpapp01-converted
Pptonbigbazargauravpatel 130405124953-phpapp01-convertedPptonbigbazargauravpatel 130405124953-phpapp01-converted
Pptonbigbazargauravpatel 130405124953-phpapp01-converted
 
Wal-Mart In India (2006)
Wal-Mart In India (2006)Wal-Mart In India (2006)
Wal-Mart In India (2006)
 
Big bazar
Big bazarBig bazar
Big bazar
 
Bigbazar 121025115025-phpapp02
Bigbazar 121025115025-phpapp02Bigbazar 121025115025-phpapp02
Bigbazar 121025115025-phpapp02
 
Fianl ppt 2003
Fianl ppt 2003Fianl ppt 2003
Fianl ppt 2003
 
BIG BAZAR
BIG BAZARBIG BAZAR
BIG BAZAR
 
Skincare industry in india
Skincare industry in indiaSkincare industry in india
Skincare industry in india
 
Big bazaar: SCM
Big bazaar: SCMBig bazaar: SCM
Big bazaar: SCM
 
Big bazar
Big bazarBig bazar
Big bazar
 
Retailing
RetailingRetailing
Retailing
 
Big Bazaar and Aditya Birla Retail More: A Comparative Study
Big Bazaar and Aditya Birla Retail More: A Comparative StudyBig Bazaar and Aditya Birla Retail More: A Comparative Study
Big Bazaar and Aditya Birla Retail More: A Comparative Study
 
Big Bazaar_DRAFT
Big Bazaar_DRAFTBig Bazaar_DRAFT
Big Bazaar_DRAFT
 
Big bazaar's ms
Big bazaar's msBig bazaar's ms
Big bazaar's ms
 
Competition & pricing in food retailing
Competition & pricing  in food retailingCompetition & pricing  in food retailing
Competition & pricing in food retailing
 
Sarang banubakde retail_report_bigbazaar
Sarang banubakde retail_report_bigbazaarSarang banubakde retail_report_bigbazaar
Sarang banubakde retail_report_bigbazaar
 
Bohemians
Bohemians Bohemians
Bohemians
 
New microsoft office word document (4)
New microsoft office word document (4)New microsoft office word document (4)
New microsoft office word document (4)
 
Walmartbigbazaar 090412073018-phpapp02
Walmartbigbazaar 090412073018-phpapp02Walmartbigbazaar 090412073018-phpapp02
Walmartbigbazaar 090412073018-phpapp02
 
Unorganised indian retail market in india
Unorganised indian retail market in indiaUnorganised indian retail market in india
Unorganised indian retail market in india
 
Retail Industry
Retail IndustryRetail Industry
Retail Industry
 

Presentation on the success story of Big Bazaar and its founder Kishore Biyani

  • 1. Presentation on Presented By-: Gaurav Patel
  • 2. Industry Retailing (Hypermarket) Founded 2001 Headquarters Mumbai, Maharashtra, India Products Department store Promoter Mr. Kishore Biyani Revenue Rs 6000 crores (in 2011) (Big Bazaar & Food Bazaar combined) Employees 36000 people Stores 214 (+) Stores Across 90 Cities in India.
  • 3. Vision “To Deliver Everything, Everywhere, Every time, to Every Indian Customer in the most profitable manner.”
  • 4. Man Behind Big Bazar Success  He Born August 9, 1961 in a middle class Family.  He started his career selling stonewash fabric to small shops in Mumbai.  Now He known as the Rajah of Retail in India.
  • 5. Products of Big Bazar HOME & PERSONAL CARE FURNITURE APPARELS FASHION & BAZAAR Product JEWELLERY CHILD CHILL ELECTRONI FOODS CARE & STATION CS TOYS BAZAAR FARM PRODUCT
  • 6.
  • 7. Strengths-:  Big Bazaar is known as the "Indian Wal-Mart".  Everyday low prices, which attract customers.  Huge investment capacity.  It offers a Family Shopping Experience, Where Entire family can visit together under one Roof.  Benefit of Early Entry into Indian Retail.  Online booking and delivery of goods.
  • 8. Weakness-:  General perception: “Low price = Low Quality”.  Overcrowded during offers.  Long lines at billing counters.  Limited only to value offering low price products.  Branded products are still missing from Big Bazaar.  Very thin Margin.
  • 9. Opportunities-:  Huge Potential Rural Market or Town to be Tapped. Threats-:  Competition.  Unorganized Retail.  Most People still prefers to visit local convenient stores for daily purchases.  Changing Government policies.  International players looking to for India.  Margin of business reducing all the time.
  • 11. Customer Segmentation-:  It Targets Higher and Upper Middle Class Customers.  The large & Growing Young Working Population is a Preferred Customer Segment.  Targets Working Women & Home makers who are the primary decision makers.
  • 12. Strategy-:  They divided Indian customers into 3 categories…….. 1) India One. 2) India Two. 3) India Three. The potential customers of big bazaar are India One & India Two.
  • 13. India One-:  Consuming class which includes upper middle and lower middle Class (14% of India's Population). India Two-:  Serving class which includes people like drivers, house-hold helps , office peons, etc. (55% of India's population). India Three-:  Struggling class, (remaining 31% of India's population).
  • 14. Positioning-: High service High Low price price low service
  • 15. Innovations of Big Bazar Sabse Sasta Din Wednesday (26/01/2006) Bazaar (26 Cr. in 1 day) The Great Maha Exchange Bachat Offer (12/02/09)
  • 16. Supply Chain Management of Big Bazar Supplier Manufacturer Distributor Retailer Customer
  • 17. !!!!!...... Thanking You……!!!!!