ABOUT BIG BAZAAR • Promoter Kishore Biyani • Store of Future Group • Founded in 2001 • Headquarter in Jogeshwari, Mumbai • Industry- Retail • Parent-Pantaloon Retail India Ltd. • Punchline ‘ Is se sasta aur accha kahin nahin’ • Currently 120 outlets
KISHORE BIYANI Born in a middle class trading family, Kishore Biyani started his career selling stone wash fabric as trader. His objective is to capture every rupee in the wallet of Indian consumer. With the launch of Pantaloons, Big Bazaar, Food Bazaar he redefined the retailing business in India.
DEVELOPMENT AND EVOLUTION OFRETAIL Weekly Markets Shopping &Traditional entertainment Village Fairs, Melas Local Kiranas Neighborhood &Daily Reach Convenience PDS Low PriceGovt. Support CooperativesRural Retail Adhaar, Hariyali etc New Experience Hypermarkets,Modern Shopping Supermarkets,Formats experience& Departmental Stores etc efficiency
TRADITIONAL MARKET DESTINATION FOR BOTH SHOPPING AND ENTERTAINMENT
DAILY REACH- KIRANA AND NEIGHBOURHOODSTORES NEIGHBOURHOOD & CONVENIENCE
INDIAN RETAILINDUSTRY India’s largest industry Accounts for over 10% of India’s GDP and over 8% of employment Indian Retail Industry was valued at $300 billion in 2006, expected to grow to 427 b in 2010 and $ 637 b in 2015 Annual growth rate of around 5.5%
REASONS FOR GROWTHIN RETAIL SECTOR1. Rise in purchasing power of indians2. Favourable to farmers3. Use of credit4. Comfortable atmosphere
MISSION• One stop shopping at discounted prices.• Provides Best Products at the Best Prices.• Targets price conscious majority segment of customers.• Attracts a few thousand customers per day• 2 million customers every week• More than 160,000 products are sold• Big Bazaar stores cover nearly 4 million sq feet of space
TARGET AUDIENCE Big Bazaar targets higher and upper middle class customers. Large and growing young working population is a preferred customer segment. Targets working women and home makers who are the primary decision makers.
Things you would like to know The biggest customer for Big Bazaar till date is a farmer in Sangli whose bill amount was Rs. 1,37,367 The inspiration to set up big bazaar came not from any foreign super market, but from a relatively small family run shop in Chennai, called “Saravana Stores”. The first big bazaar store was set up in Kolkata and second and third were at Koramangala, Bangalore and Abids, Hyderabad If you thought big bazaar outlets are crowded, they are intentionally designed to look that way. Soon you can expect sales people inside big bazaar outlets trying to sell you insurance, personal loan and other products and services Only apparels and clothing related items are sourced primarily from Pantaloon’s manufacturing units. Big bazaar runs SAP which is one of the leading ERP solution provider.