The document discusses the differences between user interface (UI) and user experience (UX) design. It highlights that UX focuses on structure, navigation, and building relationships with customers, while UI emphasizes visual appearance and user interaction. The document lists specific activities and components associated with both disciplines, demonstrating that UX is about overall experience and usability, whereas UI is concerned with visual elements and layout.

1. UI vs UX
User Interface vs User Experience
- Sonali Pawar
(UI/UX Designer, Visual Designer)

2. What is User Experience (UX) ?
 It focuses on structure, layout, navigation
 UX design is the process of building relationships between a company, its
products, and its customers
 UX design contributes to a product that provides an effective user
experience. It includes different disciplines, such as visual design, interaction
design, usability, and more.

3. What is User Interface (UI) ?
 It focuses on visual appearance
 It attracts customers and ensures pleasant product experience
 It defines elements and the communication between them

5. How they differ ?
UX
 Usability Testing
 Research
 Experience Maps
 Strategy & Content
 Wireframing & Prototyping
UI
 Layout
 Visual Design
 Branding
 User Guides
 Interactivity & Animation

6. UI: Specific assets users interact with products & services
UX: Interaction and experience users have with products & services