UXCON16 / From User Experience to Human Experience (with the help of AI) / Hugo Pinto

Speech by Hugo Pinto from IBM at "UXCON16 - The Future of Business" held in Brescia, October 30th 2016.

Technology

From user experience to
human experience (with the
help of AI)
© 2016 International Business Machines Corporation
Hugo Pinto
©hugomcpinto

© 2016 International Business Machines Corporation

User centric frameworks – how do you extend the reach of your
business to all the relevant touch points and design experiences
beyond the ones you control/own?
© 2016 International Business Machines Corporation
Maintaining the trust

Set of capabilities that
transform human traits in
to computational
capabilities Relationship
Extraction
Questions
& 
Answers
Language
Detection
Personality
Insights
Keyword
Extraction
Image Link
Extraction
Feed
Detection
Visual
Recognition
Concept
Expansion
Concept
Insights
Dialog
Sentiment
Analysis
Text to
Speech
Tradeoff
Analytics
Natural
Language
Classifier
Author
Extraction
Speech to
Text
Retrieve
&
Rank
Watson
News
Language
Translation
Entity
Extraction
Tone
Analyzer
Concept
Tagging
Taxonomy
Text
Extraction
Message 
Resonance
Image
Tagging
Face
Detection
Answer
Generation
Usage
Insights
Fusion
Q&A
Video
Augmentation
Decision
Optimization
Knowledge
Graph
Risk
Stratification
Policy
Identification
Emotion
Analysis
Decision
Support
Criteria
Classification
Knowledge
Canvas
Easy
Adaptation
Knowledge
Studio
Service
Statistical
Dialog
Q&A
Qualification
Factoid
Pipeline
Case
Evaluation
© 2016 International Business Machines Corporation
IBM is creating a new
partnership between
people and computers that
enhances, scales and
accelerates 
human expertise

9/29/16 10
Jessy, 25
© 2016 International Business Machines Corporation

Retailer
© 2016 International Business Machines Corporation

Bank
© 2016 International Business Machines Corporation

Logistics
© 2016 International Business Machines Corporation

Technology
© 2016 International Business Machines Corporation

experience
the future today
Team Cats & Dogs star in:
we hacked an inhaler and created WAZE for asthma

ASTHMA
is a global addressable market is the size of Europe
250Msick
500K deaths
2013
THE CAUSE

1. Personalized weather, pollen
and pollution forecast
2. Use of a connected inhaler that
generates time stamp, location,
dosage administered
3. Associate weather channel data
for that geo-location
4. Learn from the usage of the
device and monitor through an
app
5. Produce recommendations
about how to prevent attacks
advising on preventive
administration of dosage
IBM Design Thinking

© 2016 International Business Machines Corporation
Why not track the puffs and send out an
alert when the pump is running out?

BOARD
+
BLUETOOTH
+
CLICK BUTTON
+
INHALER
+
BLU TAC
=
CONNECTED
INHALER
the hack

© 2016 International Business Machines Corporation
Geo-location tag?
Understand patterns
that trigger MY crisis?

The Life of an asthmatic
managing
external and
personal
conditions to
live with this
chronic
disease
weather
health
food
pollution
pollen
exercise
medication
© 2016 International Business Machines Corporation

And then there’s an app (no time for chat bot)
POLEN
WEATHER
POLLUTION
LAST DOSE GENERATED
BY THE CONNECTED
INHALER
NBP (NEXT BEST
PUFF)
PERSONAL SETTINGS
FOR ALL YOUR SPECIFIC
INFORMATION

© 2016 International Business Machines Corporation
YOUR alerts?

© 2016 International Business Machines Corporation
So how do you design an experience that
allows you to prevent asthma crisis?

© 2016 International Business Machines Corporation
What data you need to collect?
What data can you share?

Commoditization of technology means
anyone can build anything very quickly!
© 2016 International Business Machines Corporation

Disruption is continuous and information
is now available to anyone
© 2016 International Business Machines Corporation

Experience is about value exchange
© 2016 International Business Machines Corporation

We have entered a new era of augmented
intelligence, in which technology is removing
the physical barriers of human expectations

HEALTHY
SYMPTOMS
SICKNESSDOCTOR
TREATMENT
RECOVERY
GOVERNMENT
DIGITAL
INSURANCE
PHARMA
Habits
Weather
Epidemics
STARTUPS / VC
STARTUPS / VC
STARTUPS / VC
INFLUENCE
SELF-
MEDICATION
EARLY
TREATMENT
STAYING
HEALTHY
© 2016 International Business Machines Corporation

questions?
© 2016 International Business Machines Corporation

CIO insights and trends: Preparing for what's next CIOs rarely have time to rest. There’s always something evolving – from technology innovation and new business practices to emerging security threats and cost pressures – any one of which can have a significant impact on information technology (IT) and the entire business. To help CIOs keep pace with the latest developments and trends, we offer a mix of innovative thinking and practical advice for CIOs – all designed to help you turn new developments in the IT landscape into more value for your business. For more information, visit: http://www2.deloitte.com/us/en/pages/technology/articles/chief-information-officer-cio-insights.html?id=us:2sm:3ss:cioforum:awa:cliexp:041217

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