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From user experience to
human experience (with the
help of AI)
© 2016 International Business Machines Corporation
Hugo Pinto
©hugomcpinto
© 2016 International Business Machines Corporation
Expand and connect beyond
User centric frameworks – how do you extend the reach of your
business to all the relevant touch points and design experiences
beyond the ones you control/own?
© 2016 International Business Machines Corporation
Maintaining the trust
© 2016 International Business Machines Corporation
© 2016 International Business Machines Corporation
Set of capabilities that
transform human traits in
to computational
capabilities Relationship
Extraction
Questions
&

Answers
Language
Detection
Personality
Insights
Keyword
Extraction
Image Link
Extraction
Feed
Detection
Visual
Recognition
Concept
Expansion
Concept
Insights
Dialog
Sentiment
Analysis
Text to
Speech
Tradeoff
Analytics
Natural
Language
Classifier
Author
Extraction
Speech to
Text
Retrieve
&
Rank
Watson
News
Language
Translation
Entity
Extraction
Tone
Analyzer
Concept
Tagging
Taxonomy
Text
Extraction
Message

Resonance
Image
Tagging
Face
Detection
Answer
Generation
Usage
Insights
Fusion
Q&A
Video
Augmentation
Decision
Optimization
Knowledge
Graph
Risk
Stratification
Policy
Identification
Emotion
Analysis
Decision
Support
Criteria
Classification
Knowledge
Canvas
Easy
Adaptation
Knowledge
Studio
Service
Statistical
Dialog
Q&A
Qualification
Factoid
Pipeline
Case
Evaluation
© 2016 International Business Machines Corporation
IBM is creating a new
partnership between
people and computers that
enhances, scales and
accelerates

human expertise
9/29/16 10
Jessy, 25
© 2016 International Business Machines Corporation
11
12
13
9/29/16 14
Retailer
© 2016 International Business Machines Corporation
Bank
© 2016 International Business Machines Corporation
Logistics
© 2016 International Business Machines Corporation
Technology
© 2016 International Business Machines Corporation
experience
the future today
Team Cats & Dogs star in:
we hacked an inhaler and created WAZE for asthma
ASTHMA
is a global addressable market is the size of Europe
250Msick
500K deaths
2013
THE CAUSE
1. Personalized weather, pollen
and pollution forecast
2. Use of a connected inhaler that
generates time stamp, location,
dosage administered
3. Associate weather channel data
for that geo-location
4. Learn from the usage of the
device and monitor through an
app
5. Produce recommendations
about how to prevent attacks
advising on preventive
administration of dosage
IBM Design Thinking
© 2016 International Business Machines Corporation
Why not track the puffs and send out an
alert when the pump is running out?
BOARD
+
BLUETOOTH
+
CLICK BUTTON
+
INHALER
+
BLU TAC
=
CONNECTED
INHALER
the hack
© 2016 International Business Machines Corporation
Geo-location tag?
Understand patterns
that trigger MY crisis?
The Life of an asthmatic
managing
external and
personal
conditions to
live with this
chronic
disease
weather
health
food
pollution
pollen
exercise
medication
© 2016 International Business Machines Corporation
And then there’s an app (no time for chat bot)
POLEN
WEATHER
POLLUTION
LAST DOSE GENERATED
BY THE CONNECTED
INHALER
NBP (NEXT BEST
PUFF)
PERSONAL SETTINGS
FOR ALL YOUR SPECIFIC
INFORMATION
© 2016 International Business Machines Corporation
YOUR alerts?
© 2016 International Business Machines Corporation
So how do you design an experience that
allows you to prevent asthma crisis?
© 2016 International Business Machines Corporation
© 2016 International Business Machines Corporation
What data you need to collect?
What data can you share?
Real estate
Commoditization of technology means
anyone can build anything very quickly!
© 2016 International Business Machines Corporation
Disruption is continuous and information
is now available to anyone
© 2016 International Business Machines Corporation
Experience is about value exchange
© 2016 International Business Machines Corporation
We have entered a new era of augmented
intelligence, in which technology is removing
the physical barriers of human expectations
HEALTHY
SYMPTOMS
SICKNESSDOCTOR
TREATMENT
RECOVERY
GOVERNMENT
DIGITAL
INSURANCE
PHARMA
Habits
Weather
Epidemics
STARTUPS / VC
STARTUPS / VC
STARTUPS / VC
INFLUENCE
SELF-
MEDICATION
EARLY
TREATMENT
STAYING
HEALTHY
© 2016 International Business Machines Corporation
questions?
© 2016 International Business Machines Corporation

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UXCON16 / From User Experience to Human Experience (with the help of AI) / Hugo Pinto

  • 1. From user experience to human experience (with the help of AI) © 2016 International Business Machines Corporation Hugo Pinto ©hugomcpinto
  • 2. © 2016 International Business Machines Corporation
  • 3.
  • 4.
  • 6. User centric frameworks – how do you extend the reach of your business to all the relevant touch points and design experiences beyond the ones you control/own? © 2016 International Business Machines Corporation Maintaining the trust
  • 7. © 2016 International Business Machines Corporation
  • 8. © 2016 International Business Machines Corporation
  • 9. Set of capabilities that transform human traits in to computational capabilities Relationship Extraction Questions &
 Answers Language Detection Personality Insights Keyword Extraction Image Link Extraction Feed Detection Visual Recognition Concept Expansion Concept Insights Dialog Sentiment Analysis Text to Speech Tradeoff Analytics Natural Language Classifier Author Extraction Speech to Text Retrieve & Rank Watson News Language Translation Entity Extraction Tone Analyzer Concept Tagging Taxonomy Text Extraction Message
 Resonance Image Tagging Face Detection Answer Generation Usage Insights Fusion Q&A Video Augmentation Decision Optimization Knowledge Graph Risk Stratification Policy Identification Emotion Analysis Decision Support Criteria Classification Knowledge Canvas Easy Adaptation Knowledge Studio Service Statistical Dialog Q&A Qualification Factoid Pipeline Case Evaluation © 2016 International Business Machines Corporation IBM is creating a new partnership between people and computers that enhances, scales and accelerates
 human expertise
  • 10. 9/29/16 10 Jessy, 25 © 2016 International Business Machines Corporation
  • 11. 11
  • 12. 12
  • 13. 13
  • 15. Retailer © 2016 International Business Machines Corporation
  • 16. Bank © 2016 International Business Machines Corporation
  • 17. Logistics © 2016 International Business Machines Corporation
  • 18. Technology © 2016 International Business Machines Corporation
  • 19. experience the future today Team Cats & Dogs star in: we hacked an inhaler and created WAZE for asthma
  • 20. ASTHMA is a global addressable market is the size of Europe 250Msick 500K deaths 2013 THE CAUSE
  • 21. 1. Personalized weather, pollen and pollution forecast 2. Use of a connected inhaler that generates time stamp, location, dosage administered 3. Associate weather channel data for that geo-location 4. Learn from the usage of the device and monitor through an app 5. Produce recommendations about how to prevent attacks advising on preventive administration of dosage IBM Design Thinking
  • 22. © 2016 International Business Machines Corporation Why not track the puffs and send out an alert when the pump is running out?
  • 24. © 2016 International Business Machines Corporation Geo-location tag? Understand patterns that trigger MY crisis?
  • 25. The Life of an asthmatic managing external and personal conditions to live with this chronic disease weather health food pollution pollen exercise medication © 2016 International Business Machines Corporation
  • 26. And then there’s an app (no time for chat bot) POLEN WEATHER POLLUTION LAST DOSE GENERATED BY THE CONNECTED INHALER NBP (NEXT BEST PUFF) PERSONAL SETTINGS FOR ALL YOUR SPECIFIC INFORMATION
  • 27. © 2016 International Business Machines Corporation YOUR alerts?
  • 28. © 2016 International Business Machines Corporation So how do you design an experience that allows you to prevent asthma crisis?
  • 29. © 2016 International Business Machines Corporation
  • 30. © 2016 International Business Machines Corporation What data you need to collect? What data can you share?
  • 31.
  • 33.
  • 34. Commoditization of technology means anyone can build anything very quickly! © 2016 International Business Machines Corporation
  • 35. Disruption is continuous and information is now available to anyone © 2016 International Business Machines Corporation
  • 36. Experience is about value exchange © 2016 International Business Machines Corporation
  • 37.
  • 38. We have entered a new era of augmented intelligence, in which technology is removing the physical barriers of human expectations
  • 39. HEALTHY SYMPTOMS SICKNESSDOCTOR TREATMENT RECOVERY GOVERNMENT DIGITAL INSURANCE PHARMA Habits Weather Epidemics STARTUPS / VC STARTUPS / VC STARTUPS / VC INFLUENCE SELF- MEDICATION EARLY TREATMENT STAYING HEALTHY © 2016 International Business Machines Corporation
  • 40. questions? © 2016 International Business Machines Corporation