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Cassandra Napoli
Senior Strategist,
WGSN Insight
Into the
Metaverse
Epic Games
2
Into the Metaverse
Into the Metaverse
3
Roblox
01 Defining the Metaverse
02 Entering the Metaverse
03 Meta Commerce
01
Defining the
Metaverse
Unit 2 Games Limited
“ The Metaverse is a massively scaled and
interoperable network of real-time
rendered 3D virtual worlds which can be
experienced synchronously and
persistently by an effectively unlimited
number of users with an individual sense of
presence, and with continuity of data, such
as identity, history, entitlements, objects,
communications, and payments.”
Matthew Ball, venture capitalist
Facebook: A Metaverse Company
6
Defining the Metaverse
Trend 1
Meta
Alex Castro The Verge
The State of the Metaverse
7
Defining the Metaverse
$800 billion in 2024
“The global Metaverse
revenue opportunity could
approach $800 billion in
2024.”
-Bloomberg Intelligence
Oculus
8
Avatar Economy
Defining the Metaverse
Wolf3d
Roblox
9
Meta
“
Jessica DeFino, journalist
It’s fair to wonder and worry
about the beauty ideal the
metaverse might inspire: Meta
Face, or the real-world
approximation of the
unrealistic facial features
popularized by our animated
metaverse avatars.”
10
The New Wander Years
Defining the Metaverse
Vans
11
Digital Awe
Defining the Metaverse
@blakekathryn @james_films
“ But the concept of Reality Privilege
resonates. Not everyone has the chance to
live in Manhattan. Not everyone is able to
visit the Pyramids, the Taj Mahal, Machu
Picchu. As our online lives become richer
and more vibrant—and as technology
improves—digital experiences will at least
come close to capturing (and, in some
cases, will likely surpass) those offline
experiences.”
Rex Woodbury, Digital Native
Bankless
14
Work
Defining the Metaverse
@media.monks
Microsoft
Meta
Brave Virtual Xperience
Defining the Metaverse
15
The Metaforce
Hyundai
Samsung
“ We recently have started hearing about
brands considering the creation of special
metaverse teams, just like how they put
together teams to focus on specific social
media channels not too long ago.”
Christina Wootton, Roblox's VP of partnerships
16
Education
Defining the Metaverse
Roblox
The Stanford Daily
17
Socialization
Defining the Metaverse
@ria_ria_tokyo
Epic Games
Roblox
18
Health
Defining the Metaverse
Rey
Rey
SHINHAN CARD
CARD
Defining the Metaverse
19
Meta-Societies
Twitter KB Kookmin Bank
Sandbox
Entering the
Metaverse
02
British Fashion Council
21
In-game Experiences
Entering the Metaverse
Fortnite
Roblox
Animal Crossing
22
Roblox
Entering the Metaverse
Warner Bros.
Warner Bros.
23
Roblox
Entering the Metaverse
British Fashion Council
British Fashion Council
24
Roblox
Entering the Metaverse
Gucci
Gucci
25
Roblox
Entering the Metaverse
Nike
Nike
26
Roblox
Entering the Metaverse
Ralph Lauren Ralph Lauren
27
Digital Playgrounds
Entering the Metaverse
SK-II
SK-II
SK-II
28
“
P&G
BeautySPHERE was inspired by
our ongoing commitment to find new
and surprising ways for people to
connect with our brands, products
and values. Our hope is that,
through these fully immersive, digital
experiences, visitors can interact
with our brands in surprising,
engaging new ways.”
Alex Keith, CEO, P&G Beauty
Meta
Commerce
03
Around
“ Using AR we were able to simulate
a fashion environment, showcasing the
designers work with MACHINE-A in an
augmented, interactive space. Using
traditional campaign spaces allowed for
us to democratise fashion and support
designers, particularly in the wake of
COVID-19.”
Cattytay, Co-founder of the Institute of Digital Fashion
Institute of Digital Fashion
Institute of Digital Fashion
Augmented Reality
31
Meta Commerce
Snap Inc.
Snapchat
“
Karinna Nobbs, founder of The Dematerialised
For Chanel or Burberry or Gucci, brands
that typically have an entry price point, the
first interaction you might have with that
brand might be [to buy] a lipstick for $30.
An NFT might be an alternative for an
entry relationship with that brand [...]
NFTs are the perfume or lipstick of the
future."
Fakurian Design / Unsplash
33
NFT Boom
Meta Commerce
Dolce & Gabbana TikTok
34
NFT Boom
Meta Commerce
Fred Segal
35
New Formats
Meta Commerce
Shopping.io
36
Adidas’ Into the Metaverse
Meta Commerce
Adidas
Adidas
Adidas
37
Digital Fashion
Meta Commerce
@rtfktstudios
@rtfktstudios
@rtfktstudios
38
Fast Fashion
Meta Commerce
boohooMAN
Forever 21
Zara x Ader Error
39
Direct-to-Avatar Commerce (D2A)
Meta Commerce
Facemoji
The more embodied you feel in your
avatar, the more likely you
are to invest in its appearance
and behavior traits. For example,
a $10 Louis Vuitton skin might be
expensive in the virtual world, but, if
the digital purchase allows you to
live vicariously in your favorite
fashion designer’s clothes, $10
becomes an affordable luxury.”
“
Samantha G. Wolfe, founder of PitchFWD
Gucci
41
Direct-to-Avatar Commerce
Meta Commerce
Genies
42
Direct-to-Avatar Commerce
Meta Commerce
Ralph Lauren Crocs Levi’s American Eagle
43
Metaverse Fashion Week
Meta Commerce
The Fabricant
Phygital Department Stores
44
Meta Commerce
Selfridges
Selfridges
45
Virtual Stores
Meta Commerce
Samsung
Meta Malls
46
Meta Commerce
Republic Realm
Republic Realm
47
The Meta Marketplace
Meta Commerce
Around
Around
Key Takeaways
48
Pay attention to
the generational
differences
Enable AR
marketing and
commerce
experiences
Closely monitor
new sales
opportunities
01 02 03 04
Begin to
experiment in
the metaverse
now
This report is provided for internal
purposes only. Neither the report nor its
content may be downloaded, printed or
distributed outside of your organsation
except as expressly authorised by WGSN.
All rights reserved. Each image contained
within remains property of the originator.
Cassandra Napoli
Senior Strategist

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