Retailing in the Metaverse
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Presentation from NRF 2022: Retail’s Big Show Cassandra Napoli, WGSN
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Retailing in the Metaverse
- 1. Cassandra Napoli Senior Strategist, WGSN Insight Into the Metaverse Epic Games
- 3. Into the Metaverse 3 Roblox 01 Defining the Metaverse 02 Entering the Metaverse 03 Meta Commerce
- 4. 01 Defining the Metaverse Unit 2 Games Limited
- 5. “ The Metaverse is a massively scaled and interoperable network of real-time rendered 3D virtual worlds which can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence, and with continuity of data, such as identity, history, entitlements, objects, communications, and payments.” Matthew Ball, venture capitalist
- 6. Facebook: A Metaverse Company 6 Defining the Metaverse Trend 1 Meta Alex Castro The Verge
- 7. The State of the Metaverse 7 Defining the Metaverse $800 billion in 2024 “The global Metaverse revenue opportunity could approach $800 billion in 2024.” -Bloomberg Intelligence Oculus
- 8. 8 Avatar Economy Defining the Metaverse Wolf3d Roblox
- 9. 9 Meta “ Jessica DeFino, journalist It’s fair to wonder and worry about the beauty ideal the metaverse might inspire: Meta Face, or the real-world approximation of the unrealistic facial features popularized by our animated metaverse avatars.”
- 10. 10 The New Wander Years Defining the Metaverse Vans
- 11. 11 Digital Awe Defining the Metaverse @blakekathryn @james_films
- 12. “ But the concept of Reality Privilege resonates. Not everyone has the chance to live in Manhattan. Not everyone is able to visit the Pyramids, the Taj Mahal, Machu Picchu. As our online lives become richer and more vibrant—and as technology improves—digital experiences will at least come close to capturing (and, in some cases, will likely surpass) those offline experiences.” Rex Woodbury, Digital Native
- 13. Bankless
- 15. Brave Virtual Xperience Defining the Metaverse 15 The Metaforce Hyundai Samsung “ We recently have started hearing about brands considering the creation of special metaverse teams, just like how they put together teams to focus on specific social media channels not too long ago.” Christina Wootton, Roblox's VP of partnerships
- 16. 16 Education Defining the Metaverse Roblox The Stanford Daily
- 17. 17 Socialization Defining the Metaverse @ria_ria_tokyo Epic Games Roblox
- 19. SHINHAN CARD CARD Defining the Metaverse 19 Meta-Societies Twitter KB Kookmin Bank Sandbox
- 20. Entering the Metaverse 02 British Fashion Council
- 21. 21 In-game Experiences Entering the Metaverse Fortnite Roblox Animal Crossing
- 22. 22 Roblox Entering the Metaverse Warner Bros. Warner Bros.
- 23. 23 Roblox Entering the Metaverse British Fashion Council British Fashion Council
- 26. 26 Roblox Entering the Metaverse Ralph Lauren Ralph Lauren
- 27. 27 Digital Playgrounds Entering the Metaverse SK-II SK-II SK-II
- 28. 28 “ P&G BeautySPHERE was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values. Our hope is that, through these fully immersive, digital experiences, visitors can interact with our brands in surprising, engaging new ways.” Alex Keith, CEO, P&G Beauty
- 30. “ Using AR we were able to simulate a fashion environment, showcasing the designers work with MACHINE-A in an augmented, interactive space. Using traditional campaign spaces allowed for us to democratise fashion and support designers, particularly in the wake of COVID-19.” Cattytay, Co-founder of the Institute of Digital Fashion Institute of Digital Fashion Institute of Digital Fashion
- 31. Augmented Reality 31 Meta Commerce Snap Inc. Snapchat
- 32. “ Karinna Nobbs, founder of The Dematerialised For Chanel or Burberry or Gucci, brands that typically have an entry price point, the first interaction you might have with that brand might be [to buy] a lipstick for $30. An NFT might be an alternative for an entry relationship with that brand [...] NFTs are the perfume or lipstick of the future." Fakurian Design / Unsplash
- 33. 33 NFT Boom Meta Commerce Dolce & Gabbana TikTok
- 34. 34 NFT Boom Meta Commerce Fred Segal
- 36. 36 Adidas’ Into the Metaverse Meta Commerce Adidas Adidas Adidas
- 38. 38 Fast Fashion Meta Commerce boohooMAN Forever 21 Zara x Ader Error
- 39. 39 Direct-to-Avatar Commerce (D2A) Meta Commerce Facemoji
- 40. The more embodied you feel in your avatar, the more likely you are to invest in its appearance and behavior traits. For example, a $10 Louis Vuitton skin might be expensive in the virtual world, but, if the digital purchase allows you to live vicariously in your favorite fashion designer’s clothes, $10 becomes an affordable luxury.” “ Samantha G. Wolfe, founder of PitchFWD Gucci
- 42. 42 Direct-to-Avatar Commerce Meta Commerce Ralph Lauren Crocs Levi’s American Eagle
- 43. 43 Metaverse Fashion Week Meta Commerce The Fabricant
- 44. Phygital Department Stores 44 Meta Commerce Selfridges Selfridges
- 46. Meta Malls 46 Meta Commerce Republic Realm Republic Realm
- 47. 47 The Meta Marketplace Meta Commerce Around Around
- 48. Key Takeaways 48 Pay attention to the generational differences Enable AR marketing and commerce experiences Closely monitor new sales opportunities 01 02 03 04 Begin to experiment in the metaverse now
- 49. This report is provided for internal purposes only. Neither the report nor its content may be downloaded, printed or distributed outside of your organsation except as expressly authorised by WGSN. All rights reserved. Each image contained within remains property of the originator. Cassandra Napoli Senior Strategist