Betsy Spruill Clarke is an executive assistant and creative professional with 15 years of experience in executive relations, project management, communications, public relations, photography, and graphic design in the non-profit, hotel, and restaurant industries. She has a background in executive support, board relations coordination, public relations, and digital marketing. Her skills include social media marketing, customer relations, project management, and database management.

1. BETSY SPRUILL CLARKE
INNOVATIVE OWNERSHIP INTEGRITY
Executive assistant professional, proficient in communications, public relations, photography and graphic
design, with established experience non-profit, hotel and restaurant industries.
QUALIFICATIONS SUMMARY
15 years combined experience in proficient executive relations.
Project management background running a non-profit Board’s annual elections for nearly 4 years.
Highly skilled Board meeting management, coordinating communication, logistics, agenda and materials.
Proven ability in updating and streamlining projects for more effective and expedient results.
Advanced knowledge in innovative administrative best practices and office management.
Seasoned in high-level executive communication, organization and time management.
Effective executive liaison — moderating requests, maintaining relationships and managing databases.
PROFESSIONAL EXPERIENCE
2000 - Present Freelance Photographer, Creative Communications Consultant
FotoMaven Photography
North Bethesda, MD
Photographer, expertise in portraits, events, food; creative communications
consultant specializing in graphic design, writing, editing, advanced retouching.
• Brand management and maintenance, relationship development and client
maintenance through online, social media and communications best practices.
• Target audience connections using Twitter, Facebook, Instagram.
Portfolio can be viewed on http://www.fotomaven.com.
2009 - 2015 Executive Operations Manager, Board Relations Coordinator
Association for Research
in Vision and
Ophthalmology (ARVO)
Rockville, MD
Staff liaison, executive support to the Board of Trustees and Executive Director.
• Wrote, edited and maintained content the association’s governance pages;
• Produced and edited a monthly update newsletter for the Board.
• Project manager overseeing the association’s annual elections and nominations
processes -- annually, for Board and program committee; biennially, for student
trustee; quinquennially for executive vice president and three editors-in-chief.
• Project planning, calendar management and e-Ballot vendor procurement;
• Communications, e-Marketing for all nominations and elections;
• Recruiting governance participation among nearly 12,000 members, globally.
2008 - 2009 Temporary Marketing Assistant
National 4-H Council
Washington, DC
Assisted marketing managers as needed. Produced correspondence and set a
mutual tone of communication with customers.
• Coordinated brochure design and print production;
• Press releases; maintaining editorial calendar; managing a media database.
2007 - 2008 Publicist, Accounts Manager
Flash Communications
Washington, DC
Serviced high-profile metro DC restaurants with media, concierge, diner relations.
• Press release writing, media pitching, networking, marketing, graphic design,
restaurant and food photography;
• Management - event, database and office.
2002 - 2007 Public Relations Coordinator
Marriott International, Inc.
Bethesda, MD
Public relations for extended-stay brands. Updated and managed the daily
distribution of news hits to Marriott’s top 300 executives.
• Press release writing and editing, media pitching;
• Updated and managed a news tracking and archiving system for media hits;
• Conceptualized and facilitated a network of elite extended-stay brand general
managers in conjunction with a database of stories and examples for pitching.
+1.240.731.8485 page of1 2 BetsySpruillClarke@gmail.com

2. CORE COMPETENCIES: • Social media marketing
• Member and customer relations
• Executive support
• Advanced internet research
• Project management, team building
• Public relations, media pitching
• Digital Asset, database management
• FTP uploading/management
ONLINE APPS/PROGRAMS: • Facebook, Twitter, Pinterest, LinkedIn,
Instagram, Swarm, Foursquare
• netFORUM (Avectra, Abila)
• Magnet Mail, Mail Chimp
• WuFoo, Survey Monkey (Zoomerang)
• TeamworkPM, billing.com
COMPUTER SOFTWARE: • Adobe Photoshop, Lightroom,
Illustrator, Adobe Acrobat Pro
• iWork Pages, Numbers, Keynote
• MS Word, Excel, PowerPoint, Outlook,
Entourage
• Quickbooks
HARDWARE: • PC
• Mac
• Nikon
• Photo Studio (mobile, stationary)
CERTIFICATION: • Notary Public of the State of Maryland, 2014 - 2018
NOTABLE PROJECTS
Professional Presentation For the purpose of standing out among the pool of job search candidates.
Conceptualized and designed a presentation deck entitled “Curriculum Vitae” to
showcase professional experience, achievements and skills using Adobe
InDesign, Photoshop and Acrobat. Can be viewed in SlideShare:
http://www.slideshare.net/BetsyClarke/betsy-spruill-clarke-curriculum-vitae.
Logo Design Streamlined the FotoMaven Photography brand by designing a professional logo
using Adobe InDesign and Photoshop.
Blog Production Produced “DC Shot List” to spotlight the region’s best photographers and
photography-related events and motivate a network of photographers in the local
industry. During the eight-month run:
• Out of more than 9,150 page views with 7500+ unique;
• Over half of website traffic sourcing from search and referring sites;
• A ranking on NetworkedBlogs Top 50 Blogs in Washington, DC;
• And a generous chunk of visitors (more than 35%) returning daily.
EDUCATION
April 2004 Travel/Tourism Public Relations
The University of Virginia
Charlottesville, VA
Seven-week course that focused on public relations application to travel and
tourism media, emphasis on major sectors.
May 2000 Bachelor of Arts, Integrative Studio Art: Conc. in Photo-based Media
The University of Alabama
Tuscaloosa, AL
Interdisciplinary degree, focused on photography, art forms and mediums.
BETSY SPRUILL CLARKE
INNOVATIVE OWNERSHIP INTEGRITY
+1.240.731.8485 page of2 2 BetsySpruillClarke@gmail.com