Visual communications in business and PR
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This is a short presentation on visual communication, which I delivered as a guest lecture at AUT University on October 6th 2014.
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Public Face is a communications agency that helps brands meet business objectives through effective messaging. They believe communication strategy is integral to business strategy. Public Face takes a holistic approach to develop compelling messages that stand out and reach target audiences. Their services include marketing communications, corporate communications, media relations, social media management, and event planning.
Skylar Finkelstein Resume
Skylar Finkelstein is a marketing technologist with experience in digital marketing, social media, web design, and graphic design. They have worked as a Digital Marketing & Social Media Coordinator at Simpson Technologies, developing marketing campaigns across multiple online and print platforms. They also have experience in product marketing, marketing research, and publishing from previous roles at Fastenal, Mayo Clinic, and Saint Mary's University. Skylar has strong computer, communication, creative, and problem-solving skills and received a Bachelor's degree in Marketing and Electronic Publishing from Saint Mary's University.
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Visual communications in business and PR
- 1. Visual communication in public relations AUT guest lecturer: Mikela Dennison (MCS)
- 2. Hi, nice to meet you The Clarity Business Master of Communications (First Class) bFM, Homebrew, Core, Cassette, PRiNZ, AUT Twitter: @mikelaPR IG & Pinterest: mikelaprnz Blog: Shape The Message
- 3. What we'll cover today Visuals today Infographics Annual reports Newsletters Corporate publications Social media PR's role in project managing and expectations
- 4. Human instinct We draw before we write
- 5. So, why visual? We recognise and process images faster than text Different and new images keep your content fresh (and get people exploring) Visual elements, when combined, keep people interested and the eye moving
- 8. Visual ARs Warby Parker's 2012 AR was retweeted 2000 times and they had three days of their highest sales ever Not just your financial reporting Opportunity to showcase your people, stories, successes and milestones Create a value-add approach i.e. data pullout
- 9. Infographics
- 10. Information graphics Turn complex data and process into interesting visuals Higher search engine rankings and click throughs Use as a selling or advocacy tool
- 11. Newsletters
- 14. Worth a thousand words Images can make or break a story Working with media = photos are a must Headshots, products, concepts, properties
- 15. Let's get social
- 20. Working with media and visuals
- 22. Your role as a PR pro
- 23. PR is central to the design process Message and concept Project management Client expectations Content creation Distribution and maximising reach
- 24. Some tips Work with a range of graphic designers, photographers, web devs Make sure your client understands timeframes, costs and outcomes Allow time for sign offs, edits, printing and distribution
- 25. Useful extra reading Warby Parker Annual Report 2013: http://blog.columnfivemedia.com/12- visual-content-lessons-from-warby-parkers- annual-report/ 10 visual annual reports: https:// zapier.com/blog/online-annual-reports/