Ruth Caspary is seeking a marketing coordinator position that provides advancement opportunities, leveraging over five years of experience in digital marketing, content management, and event production. Her background includes diverse roles in the arts and entertainment industry, with proven skills in graphic design, social media marketing, and organizational management. Currently, she works as a digital marketer for the City of Oakland's Studio One, where she develops marketing strategies and manages digital content.

1. RUTH CASPARY r_rumbera@yahoo.com
Marketing Coordinator 510-593-3676
Summary: Seeking a Marketing Coordinator position with a local, branded company.
The position must provide an opportunity for advancement and allow demonstration of my proven
organizational, marketing and management skills. I consistently worked over 5 years in digital marketing,
content organization, social media promotion, event production and administrative office management.
My diverse background in arts and the entertainment industry was highlighted with the role of texture
painter and art department manager for films and video games. Current experience in Marketing
includes business and brand development, social media marketing, email marketing and administrative
office management. I presently work part-time as a Digital Marketing and Content Manager for City of
Oakland's Studio One.
Related Skills:
I am a creative thinker with a good sense of priorities and can balance details and the overall goal. I have
a strong ability to organize systems, develop plans and schedule workload. I thrive on group dynamics
and professional interaction. I ask good questions and have a mature sense of urgency. My unique
consciousness of people and what motivates them allows me to market with deep social knowledge. I am
an energetic self-starter while learning new processes. I have strong analytical and written/verbal
communication skills. As a worker, I am extremely dedicated and persistent.
Definitive Skills and Experience:
Graphic Design / Copywriting / Content Management
• Designed logos, flyers, posters, banners and web media for small business marketing and
branding. Worked closely with printers, sign makers, vendors to ensure quality.
• Produced small business websites using JOOMLA, Word Press and WIX. Some SEO knowledge.
• Produced writing copy for websites and e-newsletters, B2B proposals and social media
posts/blogs. Strong proofreader, excellent ability to change tones based on brands.
• Managed content sites such as YouTube and linking to RSS feeds. Used CMS programs to update.
• Contributed to Twitter, Instagram, Tumblr, and Google+ content accounts.
• Awarded Best of SF/Oakland to small business through excessive social media efforts.
• Oversaw library system of images and documents by creating standards of hierarchy,
nomenclature and input/output processes. Ensured accuracy and descriptiveness of content.
Design and Art Department Management
• Designed display boards, concept boards and presented ideas to team and supervisors.
• Managed art department budget and published and updated calendar.
• Supervised up to 12 artists on major film and video game productions. Generated reviews.
• Trade show participation, follow up and reporting. Field research, photographing and purchasing.
• Able to collect, compile and return information on time and communicate results effectively.
• Overhauled database conventions and initiatives to maximize productivity and create a positive
work environment.
• Artist and manager of digital textures assets at SEGA and Microsoft on video game projects.
• Exemplary track record of success in monitoring and responding to changing project details.

2. Promotional Events Organization
• Organized parties of 200-300 for SEGA Games Studios and Microsoft Games Studios to promote
opening of project. Identified location, interviewed caterers and vendors such as mechanical bull,
karaoke, look-a-likes actors, auctions, and stylized games. Secured contracts and documented
event with photography and video.
• Developed and produced both Redmond Digital Arts Festival / Urban Rave – These public parties
focused on introducing the community to a new event. Designed decoration, acquired food
vendors, secured artists donations, assisted technical VR setup and worked with local city officials
to promote.
• Honored guest contest judge and expert speaker.
• Supported major cultural events in the Bay Area with promotion, talent, resourcing: Cinco de
Mayo SF, Art and Soul in Oakland, Salsa in the Square, SF Bachata Festival and BLOCK Party.
Also managed hotel accommodations and transportation coordination, vendor acquisition,
performer contracts, promotional flyers and staffing/volunteers.
TECHNICAL/SOFTWARE SKILLS – Mac or PC
JOOMLA, Wordpress, WIX, Constant Contact, Vertical Response, Mail Chimp, Photoshop, Illustrator,
Maya, Renderman, 3D StudioPaint, Microsoft Office suite, ACT, IQMS, Sage, In Design, 3DS Max,
Zbrush. digital cameras, some editing programs (sound/video). I possess a quick grasp of new software.
WORK EXPERIENCE
CITY OF OAKLAND – STUDIO ONE ART CENTER Oakland, CA
Digital Marketer 1/2014 – present
• Develop and implement digital content for website, newsletter and printed collateral for City of
Oakland's Studio One Art Center. Graphic design production of logos, flyers, posters and banners
for business marketing and branding.
• Manage WIX website by adding digital content such as photos, videos and links. Mass
uploads/downloads of content and organize library system. Some SEO knowledge.
• Write copy for websites and e-newsletters, B2B proposals and social media posts and blogs.
• Managed content sites such as YouTube and linking to RSS feeds.
• Contributed to Twitter, Instagram, Tumblr, and Google+ content.
• Some experience with motion graphics, video editing and animation.
• Expert Field researcher, photographer and asset organizer.
• Currently managing City of Oakland’s Studio One social media, database and implement
upgrades to website.
RIP-TIE, INC. Oakland, CA
Sales and Marketing 5/2014 – 8/2014
• Managed Marketing projects such as poster design, sample mailings and newsletter.
• Assisted president with hiring staff, facilities services and office management.
• Excellent people skills, assessment skills and communication skills. Made positive changes in a
company that was overdue to change.

3. SALSA WITH JUAN / APPARATUS DESIGN Oakland, CA
Marketing and Business Director 6/2009 –6/2014
• Developed business practices and ensured consistency of workers. Involved in all aspects of
running the business such as front office greeting, filing, light bookkeeping, errands, office
organization, research and archiving, bank deposits, balance budget, business communications,
company meeting arrangements.
• Excelled at customer service, calendar and scheduling. Developed marketing plan and
advertising campaigns, tracked sales and website performance, maintain and add design to
website, designed and produced promotional flyers, logos, web content, wrote and sent company
newsletters, devise registration procedures, implemented budget plans, developed and
documented new programs, maintained social media presence, business outreach, produced
independent for-profit events, participated in City of Oakland / SF events, community non-profits
and fundraisers.
• Implemented online discount coupons and tracked progress of campaign.
• Increased value of brand with documentation of procedures.
• Awarded Best of SF/Oakland in 2012.
Previous 17 year career in the Visual Fx industry as a Texture painter and art department manager on over
30 films, commercials and video games.
http://www.imdb.com/name/nm0143835/
References upon request.
Salary Requirements: $25+/hour