Creative, enthusiastic and self motivating corporate specialist seeking to leverage leadership, technical and creative skills to hit the ground running during transition into a creative role.
Senior-Level Experience | Agency, Corporate, Entrepreneurial Background | Manager | Leader | Negotiator | Sales
Problem-Solver | Business Management | Client Services | Team Player | Quick Study | Tech-Savvy
Enthusiastic | Flexible | Dedicated | Fine Artist
• PC/Mac Platforms • Adobe Photoshop CC • Adobe CC Illustrator • Adobe CC Media Encoder • Notepad++
• Adobe CC InDesign • Adobe CC Premier Pro • Final Cut Pro X • MS Word • WordPress
• MS PowerPoint • MS Excel • Quark Xpress • Adobe CC After Effects • Adobe Edge Animate
Current resume for Ruth Caspary as of 7/9/15. I am a Marketing Artist and provide both creative and technical support. Excellent team player and manager.
Senior-Level Experience | Agency, Corporate, Entrepreneurial Background | Manager | Leader | Negotiator | Sales
Problem-Solver | Business Management | Client Services | Team Player | Quick Study | Tech-Savvy
Enthusiastic | Flexible | Dedicated | Fine Artist
• PC/Mac Platforms • Adobe Photoshop CC • Adobe CC Illustrator • Adobe CC Media Encoder • Notepad++
• Adobe CC InDesign • Adobe CC Premier Pro • Final Cut Pro X • MS Word • WordPress
• MS PowerPoint • MS Excel • Quark Xpress • Adobe CC After Effects • Adobe Edge Animate
Current resume for Ruth Caspary as of 7/9/15. I am a Marketing Artist and provide both creative and technical support. Excellent team player and manager.
I am Creative designer, possessing both design and development expertise in the implementation of scalable, end-to-end e-Business websites. With an eye for detail and flare for creative web design, I utilise cutting-edge rich media technologies to enhance user experience. Also a firm believer in the use of web standards. Seeking opportunities wherein my creative and technical skills are best utilised in a friendly business environment.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Johnny Leon Web, UI/UX, Graphic, Motion and Print Designer
1. Johnny León
2655 W Main St NW, Atlanta, GA 30318, (404) 987-3205, johnnyleonqa@gmail.com
Creative, enthusiastic and self motivating corporate specialist seeking to leverage leadership, technical and creative
skills to hit the ground running during transition into a creative role.
EDUCATION
Academy of Art University, San Francisco, CA, B.F.A. Web Design New Media, Jan. 2013-Dec. 2017
TRAINING/PROJECTS
Design& Development: Web, UI/UX, Print and Digital Motion
Create and develop visual, digital, web and UI/UX design projects
created responsive, efficient, and engaging designs, concepts, wireframes and mock-ups based on knowledge
of layout principles, aesthetic design concepts
developed components in JavaScript, jQuery, HTML and CSS semantics
designed responsive websites for cross browser compatibility: Safari, IE, Firefox, Chrome and Opera
developed digital motion projects using After Effects
designed covers,spreads and layouts for print using InDesign
created brand and brand logo using Illustrator and Photoshop
created original content: photographs, video, images, artwork, illustrations, animation and drawings
SKILLS
Graphic/Web/Motion/Digital HTML/CSS/jQuery Web/UI/UX Optimization
Mobile First/Responsive Vizio/PowerPoint Photoshop Illustrator
After Effects InDesign Image editing Prototype/Wireframe
Logo & Font Design Project Management Fluent Spanish Digital Animation
EXPERIENCE
The Home Depot SSC, Atlanta, GA February 2010-Present
Administrative Assistant / Sr. Director Global Talent Acquisition
- schedule and coordinate meetings, appointments and travel arrangements for Sr. Director/Director/Sr. Mgrs.
- manage, lead and coordinate recruiting, employment marketing & branding projects
- saved department $5,000 by designing and developing department website, logo and magazine spread
- maintain utmost discretion dealing with sensitive topics, data, leaders and VIPs
- manage department purchases,expense reports, recognition, meetings and events
- maintain supplies, equipment, conference and printer rooms
Virgin Mobile USA, Los Angeles, CA February 2006-Septemper 2009
Tier III Technical Support
- partner with Web team to conceptualize, prototype and wireframe Contact Us and Q&A webpages
- partner with QA team to beta test website design, function, interaction, efficiency, and user experience
- partner with Marketing team to conceptualize a more engaging web experience and drive traffic
- media conversion and optimization for web and mobile web platforms
- demonstrated at Marketing events Mobile & Wireless Devices, data access and services
Pre-2006: Held various call center,technical support and customer service supervisor positions for Sears,Citibank
and Verizon Wireless.
References: Available Upon Request
