This document is a resume for Sheela Na Cao, who has 5 years of experience in online communications, marketing, and graphic design. She currently works as an Online Communications Junior Professional Associate at the World Bank, where her responsibilities include leading website design projects, drafting content, and managing social media campaigns. Previously she held internship and consultant positions involving tasks like social media management, website development, graphic design, and client relationship building. She has a Master's degree in Marketing from Johns Hopkins University and a Bachelor's degree in Translation and Interpretation.

1. Sheela Na Cao, Master’s in Marketing
Email:sheelafs@gmail.com • Phone:305-632-0606 •Address: Room 702,1815 17th Street NW, Washington DC 20009
Profile
 5 years of online communications experience with expertise in website developmentand design,graphic design,and social media
 Technical: Adobe Illustrator,Photoshop,HTML coding, CSS, Drupal,Adobe AEM, ConstantContact, Google Adwords (certified),
Google Analytics (certified), Webex, Salesforce
 Languages:English (Fluent),Mandarin (Fluent),Spanish (Basic)
Professional Experience
Online Communications Junior Professional Associate, Development Economics Department June 2015-Present
The World Bank,Washington DC
 Lead website design and contentmigration to Adobe AEM platform, draft feature stories,press releases and other writing pieces
 Lead online campaigns for the high level conferences including website and social media outreach,and flyer/poster design
 Design various graphic assets such as posters, pull-up banners, email announcements,website images to maximize outreach
 Manage World Bank Research twitter account; edit multimedia products and design infographics
Online Communications Consultant, Global Facility for Disaster Reduction and Recovery (GFDRR) March 2014 – June 2015
The World Bank,Washington DC
 Fully responsible for the rolloutof the new website, including website contentmanagementand website layoutdesigns via Drupal
 Managed and maintained GFDRR social media accounts:Twitter and Youtube; compiled site performance from Google Analytics
and executed SEO strategy; wrote Ad copy and run CPC marketing campaigns on Google AdWords
 Responsible for the end to end lifecycle of monthly webinars for over 200 attendees on agribusiness topics
 Led e-newsletter via ConstantContact email marketing tool,developed and designed promotional brochures and infographics
Social Media Assistant, Office of Admission March 2013 – March 2014
Johns Hopkins University Carey Business School,Washington DC
 Developed 2-3 weekly online posts on popular studentforums giving potential applicants guidance on business school application
 Monitored social media discussion forums,and answered the questions from applicants and promoted positive image ofthe school
Intern, Marketing and Communication February 2013-August2013
COPD Foundation,Washington DC
 Wrote weekly companyblogs to update the latesthealth issues to increase website visits
 Planned and designed social media promotion using Facebook and Twitter platforms to increase “likes” by 2,000 in halfa year
Analyst, Global Data Services March 2011 – March 2012
Towers Watson Consulting,Shanghai
 Performed comparative analysis through high tech annual compensation surveys consisting of marketing campaign,clientvisits,
job matching,data analysis,report generation,industryexecutive summarywriting,report sharing and presentation
 Maintained the business relationships with 50 key accounts such as Microsoft,HP, Sony and increased clientbase by30% within
a year by utilizing consulting expertise and high-qualitycustomer relationship managementskills
 Participated in two big organizational change projects,including organizational restructuring and final implementation
 Identified additional business opportunityfor Sony’s sales incentive projectand was fully responsible for the execution
Intern, Business Development and Marketing July 2010 – February 2011
Aon Hewitt Consulting,Shanghai
 Organized and facilitated bi-annual compensation and benefitglobal benchmarking events for high-profile technologyfirms by
contacting approximately50 existing and potential participants and selecting venues
 Worked directly with the Director in conducting business development strategyin mainland China through cold-calling;prepared
conference slides and developed statistical conclusion based on the compensation data from clients
Intern, Marketing Department January 2010 – August 2010
Bank of New York Mellon Western Fund ManagementCompany,Shanghai
 Co-designed the company’s English website in terms of contents, page layouts,visual designs within two months
 Conducted media monitoring on a daily basis especially newspaper articles aboutthe company
Education
Johns Hopkins University Master of Science in Marketing 3.7/4.0 May 2014
Shanghai International Studies University B.A. in Translation and Interpretation GPA 3.8/4.0 June 2011