Scott Silver is a creative director and marketing specialist with over 25 years of experience leading marketing teams and implementing branding, digital, and social media strategies. He has worked in various industries including automotive, manufacturing, dance, and publishing. Some of his responsibilities have included creating marketing collateral, managing corporate brands and identities, developing websites, and executing product launches and campaigns. Currently, he works as a freelance marketing director for several companies, applying his expertise in creative services, project management, and strategic planning.
Marketing Communications Events Coordinator ResumeArlene Albert
Marketing coordinator experienced in marketing communications project management including event planning, direct marketing production, and marketing operations in the professional services and non-profit sectors. Adept in providing quality customer service and highly adaptable to rapidly changing requirements and situations. Developed efficient project schedules while meeting strict deadlines and budgets. Organized, independent multi-tasker and dependable team player who works cooperatively with various personalities. Successful track record of handling a diverse set of responsibilities. Dedicated to making the world a better place for people and their pets.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
Marketing Communications Events Coordinator ResumeArlene Albert
Marketing coordinator experienced in marketing communications project management including event planning, direct marketing production, and marketing operations in the professional services and non-profit sectors. Adept in providing quality customer service and highly adaptable to rapidly changing requirements and situations. Developed efficient project schedules while meeting strict deadlines and budgets. Organized, independent multi-tasker and dependable team player who works cooperatively with various personalities. Successful track record of handling a diverse set of responsibilities. Dedicated to making the world a better place for people and their pets.
Resume: Program/Product Marketing Manager, Retail MarketingDanny Kim
Danny Kim's resume. A Program/Product Marketing professional with detailed experience working with wireless carriers and MVNO's. Experience in Retail/Channel Marketing, Partner/Account Management, and Business Development.
Communications, Marketing and Management Resume of Julia DouglasJulia Douglas
Detailed resume of Julia Douglas highlighting professional communications and marketing experience and industry standard training in Public Relations, Marketing, Strategic Communications and Management.
Digital Marketing Manager on hire. Downld my CV! E-Commerce Specialist Digita...Muneeb Farman
Digital marketing manager will run all your internet marketing campaigns. Download Muneeb Farman Resume / CV - Digital Project Manager, E-Business Manager E-Commerce Specialist Digital Marketing Manager Dubai UAE, Abu Dhabi pdf docx , Internet Marketing Manager, Affiliate Manager, Web Project Manager, Senior IT Project Manager, EBusiness Manager, ECommerce Manager, SEO, Social Media Marketing, Google Adwords, Google Analytics, Infusionsoft, Basecamp, Online Collaboration Tools, Saudi Arabia, Riyadh, Jeddah, Medinah, Madinah, US, Boston, Georgia, New York, United Arab Emirates, Project Manager in Dubai UAE CV,
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
Communications, Marketing and Management Resume of Julia DouglasJulia Douglas
Detailed resume of Julia Douglas highlighting professional communications and marketing experience and industry standard training in Public Relations, Marketing, Strategic Communications and Management.
Digital Marketing Manager on hire. Downld my CV! E-Commerce Specialist Digita...Muneeb Farman
Digital marketing manager will run all your internet marketing campaigns. Download Muneeb Farman Resume / CV - Digital Project Manager, E-Business Manager E-Commerce Specialist Digital Marketing Manager Dubai UAE, Abu Dhabi pdf docx , Internet Marketing Manager, Affiliate Manager, Web Project Manager, Senior IT Project Manager, EBusiness Manager, ECommerce Manager, SEO, Social Media Marketing, Google Adwords, Google Analytics, Infusionsoft, Basecamp, Online Collaboration Tools, Saudi Arabia, Riyadh, Jeddah, Medinah, Madinah, US, Boston, Georgia, New York, United Arab Emirates, Project Manager in Dubai UAE CV,
To reach Norwin Merens, call: 8476823592 or email: nmerens@sbcglobal.net. I'm available to handle B2B marketing communications, association management and/or trade show marketing projects.
12 tendenser der vil præge medierne i 2017 - og en enkelt der først slår igennem i 2018. Den årlige udsigt fra Medietrends.dk og Jan Birkemose.
Denne minibog udkom til abonnenterne af Medietrends nyhedsmail allerede i december i 2016. Men kan fra 1. marts 2017 frit læses af alle.
Hvis du ønsker at modtage den kommende medieprognose for 2018, kan du allerede nu tilmelde dig nyhedsmailen på medietrends.dk
This presentation will show the latest Web Components technologies and examples, and whether you should be using Web Components now. (spoiler alert: you should be!)
Arslan Dawood CV - Digital Marketing Specialist
5+ Years of Experience in Marketing Strategies, Social Media Marketing, Website Development, Marketing Automation and Creative work
Bridget Haraslic Resume - Strategic B2B Marketing Professional with over 15 years of combined marketing and project management experience. Proven leader in the launch and growth of multi-million dollar products.
Global executive, who is a consummate “builder”, with a track record of reigniting growth through the innovation of products, brands and initiatives. Thought leadership and performance. Extensive experience in business development, partnerships, digital marketing, social, new channels, and increasing market share.
Professionally trained and tested at IBM Corporation. Develops high-powered business development and marketing organizations that succeed in highly competitive markets, by combining vision with execution.
MBA, Purdue University, 2001.
CORE COMPETENCIES:
• ISVs, Developers & Startups
• Business Development
• Digital Communication
• Marketing
• Analytics
• Strategy & Transformation
• Sales / Global Channels
• Growth Hacking
• Recruiting & Retaining Top Talent
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. Scott Silver
706 Hughes St., Bellmore, NY 631.645.2644 I www.scottsilver.net I email: silver@scottsilver.net
A Resource for Creative Diversity
CREATIVE • MARKETING • PHOTOGRAPHY
Talented creative team leader, designer and marketing communications specialist with a proven ability to:
• Deliver effective sales and marketing collateral, packaging design and company web presence
• Manage corporate brands and create a consistent look and feel across print and web platforms
• Created campaigns to launch new products and services and promote existing portfolio
Agency Relations - Corporate Communications - Proposals - Project Management - Branding & Identity - Collateral
Development - Public & Media Relations - Cross-Functional Teams - Prepress / Printing - Creative Briefs - Strategic
Planning - Packaging Design - Mentoring & Leadership - Interactive Web Design - Web & Print Content - Product
Launches - Social Media Strategy - Budgeting - Blogging - Lean Processes - SEO/SEM/PPC - Hubspot - Trade Shows
AUTO EXPO, Great Neck, New York • (4/17 – Present)
Luxury car dealership specializing in Mercedes-Benz and BMW.
Marketing Director, Freelance /Contract
Responsible for all aspects of marketing and creative services by providing leadership and guidance in support of
brand development, marketing strategy, photography, and social media. Conceptualize and execute designs for
marketing collateral, advertising, emails, video, website optimization, SEO and setting performance objectives.
MERCER TOOL CORPORATION, Ronkonkoma, New York • (8/13 – 10/16)
An Industrial & Culinary manufacturer with a range of products including; sandpaper, cutting blades, cutlery, and apparel.
Marketing Director, Freelance /Contract
Oversee and execute all marketing strategies for both Industrial & Culinary divisions. Responsible for all brand
management, PR, media relations, social media, corporate positioning, product launches, product development,
advertising, sales collateral, negotiate vendor contracts, and trade show/events marketing.
Key Accomplishments:
• Created website (www.mercerindustries.com) that merges with our internal CRM. Increased unique organic traffic
1350% and lead generation by 260%.
• Led major rebranding, including new identity system for both Mercer Industries and Mercer Culinary divisions.
Revenue increased 6M+ or increased 30% over 3 year period.
• Created a line of silicone brushes and wedges for culinary plating. Winner of "What's Hot! What's Cool!" at the
2015 North American Association of Food Equipment (NAFEM) trade show.
• Developed social media campaigns that expanded brand awareness and generated leads for plating tools portfolio.
PILLOWS FOR POINTES, Commack, New York • (3/12 – 8/13, 10/16 – Present)
Manufactures quality ballet / dance products and accessories for the serious dancer.
Marketing Director, Freelance /Contract
Manage all marketing and creative services. Direct new product launches, brand development, digital marketing,
email, advertising, workflow processes, product photography, collateral materials, database management, user
experience and strategies to improve customer acquisition and best business practice coaching.
LEX PRODUCTS, Shelton, Connecticut • 6/10 – 11/11
60M+ manufacturer of portable electrical distribution/ control systems for Entertainment, Industrial & Military markets.
2. Scott Silver I LinkedIn: www.linkedin.com/in/scottlsilver I Twitter: www.twitter.com/scottlsilver I Page 2
Marketing Communications Manager
Managed marketing communications department overseeing a $1.3M budget and five-member team. Provided
creative direction brand management enhancing, PR, media relations, social media, corporate positioning, product
launches, advertising, sales collateral, trade show/events marketing and introduced Hubspot CRM system.
Key Accomplishments:
• Developed an automated product pricing system that eliminated the use of multiple, manually prepared price
lists. This resulted in improved customer service, employee efficiencies and increased margins by 4-7%.
• Produced guidelines for corporate identity, copywriters’ style guide and all marketing collateral including
newsletters, reports, press releases, advertisements, and signage.
• Made website improvements including search engine optimization (SEO), content management, navigation and
social media presence. Generated numerous lead generation campaigns which increased prospect sales by 150%.
INFORMATION CLEARINGHOUSE INC., Great Neck, New York • 11/08 – 6/10
Financial publisher for credit risk management solutions and analysis, serving financial and credit professionals.
Creative Director
Managed branding and marketing strategies. Led a team of 5 engaged in producing marketing collateral, press
releases, newsletters, web design and content as well as graphic design, video and photography.
Key Accomplishments:
• Spurred $2M in top-line growth by redesigning, enhancing and re-launching the ARMS Company website and
application. Boosted subscriber base 50% and enabled 60% subscription rate increase.
• Established strong brand, taking three companies (F&D Reports, Creditntell, and ARMS) with disparate
corporate identities and fused them into one organization with a professional look and feel.
• Spearheaded strategic partner branding development initiative with the company SRGinsights and created a
unique corporate identity, website, and marketing strategy.
LEVITON MANUFACTURING, Melville, New York • 1/90 – 11/08
Manufacturer of electrical and electronic products with approximately 25,000 products and 1B+ in revenue.
Corporate Design Manager
Oversaw product marketing and launch initiatives involving 22 Mfg. plants worldwide. Liaised with cross-functional
teams to plan and manage product packaging projects and customer presentations.
Key Accomplishments:
• Cut outsourcing costs by $100,000 by training facility personnel to make minor modifications to existing artwork.
• Successfully led two comprehensive rebranding projects. Updated company graphics and corporate identity to
support marketing goals while ensuring unified brand.
• Implemented numerous process improvements to speed production and secure ISO certification as well as
maintain a capacity to support business ventures while engaged in other high-profile projects.
EDUCATION:
Bachelor of Fine Arts in Photography: School of Visual Arts, New York, New York
TECHNICAL SKILLS
Operating Systems: Macintosh & Windows
Software: Photoshop • Illustrator • Acrobat • InDesign • QuarkXpress • Flightcheck • iMovie • Fireworks
GarageBand • Dreamweaver • Microsoft Office • Keynote
Digital Marketing / CRM Integration: Wordpress • HTML • XML • CSS • XHTML • Google Ad Words & Analytics •
Hubspot • Mail Chimp • Constant Contact • Campaigner • Jotform • Bitly • Hootsuite