PROSPECTIVE DIGITAL MARKETING STRATEGIST known for creating and contributing to web-based marketing strategies that attract prospects, motivate leads, and retain loyal customers. Passionately seeking the next interacting trends between businesses, consumers, and artists. Eager to develop quality digital content, strengthen brand communications, and optimize affiliate and client marketing efforts. Audience: Chicago music scene, IT recruiters, tech startups, and B2B digital marketing leaders. Expertise: Especially talented in the areas of digital content management and social media branding

1. Joe Haggenjos
902 McConnoiche Court • West Dundee, IL • 60118
CELL (847) 899-4956 • E-MAIL joehaggenjos@gmail.com • WEB www.joehaggenjos.com
PROSPECTIVE DIGITAL MARKETING STRATEGIST known for creating and contributing to web-based marketing strategies that attract
prospects, motivate leads, and retain loyal customers. Passionately seeking the next interacting trends between businesses, consumers,
and artists. Eager to develop quality digital content, strengthen brand communications, and optimize affiliate and client marketing efforts.
Audience: Chicago music scene, IT recruiters, tech startups, and B2B digital marketing leaders.
Expertise: Especially talented in the areas of digital content management and social media branding.
Skills
Ableton Live, Add This, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Adobe InDesign, CSS, Facebook Pages, Google Adwords, Google
Analytics, Hootsuite, HTML, HubSpot, LinkedIn, LogicPro X, Microsoft Office, iWork, iMovie, SEO, Streamsend, Twitter, Wordpress, YouTube
Ongoing
2013 Present – 2013 June
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Junior Copywriter – Mediafly (Chicago, IL)
Write, edit, and proofread original and curated WordPress posts, infographics, e-blasts, white papers, and social media copy
Guide the Mediafly brand voice by ensuring consistency, relevancy, factuality, and shareability in all marketing communications
Create interesting, search-optimized content that caters to specific B2B buyer persona needs and drives inbound leads
Monitor web analytics and marketing automation processes to unveil better approaches to overall digital marketing strategies
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Guitar Instructor – Music Makers For Life (Crystal Lake, IL)
Educate young children on the fundamentals of guitar, music performance, and music theory
Create Excel tracking system for monitoring weekly playing improvement and ROI reporting to parents
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Programming Language Development - Codecademy
Participate in online academic courses in HTML, CSS, Javascript, jQuery, and PHP to increase familiarity with web design
Experience
2013 June – 2011 September
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Professional Guitarist – The Future Laureates (Chicago, IL)
Oversaw development of distinct campaigns differentiating artist branding versus organizational branding
Maintained key relationships with various promoters, booking agents, artists, and fans
Booked and promoted the band s shows and exercised knowledge of tour management
Shared stages with nationally touring artists and performed to crowds as great as fifteen hundred
2012 May – 2011 August
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Project Manager, American Marketing Association – Illinois State University (Normal, IL)
Contributed to local marketing programs ensuring timely delivery and positive return on marketing investment
Supported customer-end marketing programs through event promotion and collateral distribution
Developed and implemented a comprehensive social media strategy to drive student organization recruitment
Established and updated the organization’s website to improve club communication methods
2011 August – 2011 May
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Web Intern, Demi Cooper Advertising (Elgin, IL)
Worked in groups to understand, create, and promote a clean message between corporate brands and individual identities
Drove the creation of marketing materials, online content, press releases and reported analytics to management on a monthly basis
Demonstrated the ability to work quickly and efficiently through B2C and B2B website integration
Generated engaging digital copy for client blogs, as well as Demi Cooper’s The Spark Report
Managed client press releases and online personas through various social media platforms
Used web analytics to identify key performance indicators and optimal digital strategies
Education
2012 May – 2009 August
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Bachelor of Science - Integrated Marketing Communications, Illinois State University (Normal, IL)