Kere Blair is seeking a marketing and data analyst position with experience in clinical psychology, e-commerce management, sales, marketing, and data analysis. She has over 10 years of experience utilizing analytical tools like Excel, Google Analytics, and SPSS to develop marketing strategies and increase sales. Blair also has experience establishing and managing e-commerce accounts on platforms such as Amazon, Brookstone, and Wayfair.
1. Kere Blair
562-335-4671
kanneblair@gmail.com
Objective: Marketing and Data Analyst
Background in clinical psychology provides understanding of contract negotiation as well as behavioral patterns that
underlie buying preferences. Experienced in utilizing excel and FTP accounts to establish and manage e-commerce
accounts. Independent and Analytical thinker who is good at developing creative ideas and strategies to problem solve
and achieve goals.
Qualifications:
• Sales and Marketing Experience
• PPC, CTR, Web Analytics and Google Adwords experience
• Highly skilled at Excel
• Statistical analysis using SPSS
• Experience working directly with Bigcommerce, inventory and copy to increase sales
• Experience working with people and relationship dynamics
Relevant Career Experience:
Patio Heaven, Gardena, CA. 2014-2015
E-commerce Management, Sales and Marketing Representative
• Conduct Web analytics and data analysis to develop effective marketing strategies
• Use PPC, CTR and Google Ads to increase share of voice and sales
• Utilize social media platforms and analytic tools to increase sales
• Research market trends in order to establish viable e-commerce accounts
• Establish and set up new e-commerce accounts with SKU’s, pricing, images, copy and all required information
• Negotiate e-commerce contracts with Amazon, Brookstone, Wayfair, Hayneedle, Houzz and additional e-
commerce companies
• Manage E-commerce accounts and sales
L.A. Fitness, various South Bay locations, CA, March 2013-Present
Activities Director and Fitness Instructor
• Manage employees and assist in scheduling and marketing classes
• Promote classes to increase attendance, resulting in 100% increase in participation in Rancho Palos Verdes
Friday Zumba class
• Network with participants to increase membership, developing relationships that entice people to join gym
Luna Magique (entertainment agency), Los Angeles, CA, 2004-Present
Owner
• Create marketing and advertising pieces (flyers and other print materials), using focused advertising techniques
• Developed long-term client base, performing 3-6 times per week for private parties
• Promote business through social media platforms, email, and in person contact to increase event attendance
• In charge of payroll, advertising, marketing, sales, contract development, production, choreography, costumes,
etc. associated with dance performances
Starview Community Services, Compton, CA, 2008-2012
MFT Intern
• Conducted intakes and structured assessments. Diagnosed DSM-IV disorders and developed and implemented
treatment plans
• Provided case management and individual and family therapy services for a culturally diverse population
• Collaborated with treatment teams to develop individualized treatment plans
2. Kere Blair, p. 2
Other Relevant Experience:
1st
Los Angeles Mortgage Corporation, Hermosa Beach, CA, 2004
Mortgage Broker Assistant
Greenlight Financial, Irvine, CA, 2003
Loan Officer
Premiere Mortgage, Kendall, FL, 2003
Loan Officer
• Generated sales by cold-calling potential clients to advise regarding qualifications for lower mortgage rates
• Developed strategies with clients to determine options for refinancing
• Consulted with clients regarding financial needs assessment
Education
University of California at Los Angeles (UCLA) Extension, Los Angeles, CA
Certification in Marketing, Focus in Social Media and Web Analytics
California State University, Dominguez Hills (CSUDH), Dominguez Hills, CA
Master of Arts in Clinical Psychology
University of Miami, Coral Gables, FL
Bachelor of Science in Psychology
Computer Skills
Internet Research; SPSS; Microsoft Excel, Word, PowerPoint, FTP, Google Analytics, Type 52 wpm