This document discusses best practices for business writing and communication. It covers topics such as effective and ethical communication, professionalism, intercultural communication, writing tips, using electronic messages, and presenting positively and negatively. The document provides guidance on communication processes, developing messages, maintaining ethics, etiquette, understanding other cultures, and skills such as writing, presenting, reporting and proposing.
Best Practices in Business Writing & Communication
Mikael A. Sundin
ORG 536 – Contemporary Business Writing and Communication
Colorado State University - Global Campus
Brian Neff, Ph.D.
May 4, 2014
Best Practices in Business Writing & Communication
Mikael A. Sundin
ORG 536 – Contemporary Business Writing and Communication
Colorado State University - Global Campus
Brian Neff, Ph.D.
May 4, 2014
Our business writing skills presentation gives some simple but powerful tips on making your writing interesting and impactful. Effective business writing skills can enhance your productivity dramatically.
Here are the 10 steps to effective business writing as outlined by Jack E. Appleman in his book. Presented to my colleagues.
Disclaimer: I did not write the book and am in no way affiliated with the author, Jack E. Appleman.
What defines communication and effective communication , how it applies in day to day life.
writing skills- what is writing , types of writing , writing process , writing styles , importance of writing skills , 5 important skills everyone should have , types of writing styles , do and donts of writing skills and conclusion.
DOWNLOAD THE SLIDES TO READ FULL
We all need to be able to write clear, concise texts that convey our messages. Writing is a difficult skill to master but there are some tips you can learn to help you.
• Learn 8 really easy to use techniques to make your writing clear and effective
• Help your readers by structuring your sentences and paragraphs
• Learn how to adapt your key messages for different audiences
• Adapt your writing style to different formats including policy papers, reports, web writing and writing for social media
This advanced writing skills course is for staff who have to write a variety of texts under time pressure. It is designed for people who work in policy areas who have to express complex issues clearly.
Our business writing skills presentation gives some simple but powerful tips on making your writing interesting and impactful. Effective business writing skills can enhance your productivity dramatically.
Here are the 10 steps to effective business writing as outlined by Jack E. Appleman in his book. Presented to my colleagues.
Disclaimer: I did not write the book and am in no way affiliated with the author, Jack E. Appleman.
What defines communication and effective communication , how it applies in day to day life.
writing skills- what is writing , types of writing , writing process , writing styles , importance of writing skills , 5 important skills everyone should have , types of writing styles , do and donts of writing skills and conclusion.
DOWNLOAD THE SLIDES TO READ FULL
We all need to be able to write clear, concise texts that convey our messages. Writing is a difficult skill to master but there are some tips you can learn to help you.
• Learn 8 really easy to use techniques to make your writing clear and effective
• Help your readers by structuring your sentences and paragraphs
• Learn how to adapt your key messages for different audiences
• Adapt your writing style to different formats including policy papers, reports, web writing and writing for social media
This advanced writing skills course is for staff who have to write a variety of texts under time pressure. It is designed for people who work in policy areas who have to express complex issues clearly.
Presentation Skills: Create your own brand by Dr amit joshiDr Amit Joshi
presentation skills have a presentation the power to develop a brand. The presentation can be done to present oneself, share knowledge, share information and craete your value.
Building a coherent academic linked in profile 2020Maura Hannon
A coherent academic LinkedIn profile as a PhD or Postdoc scholar is an important piece in your digital research space. This slide deck from my workshop takes you through the style, voice, image, social networking and digital job hunting as an academic.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Effective and ethical business communication
Professionalism in the workplace
Intercultural business communication
Writing tips for the business professional
The use of electronic messages and digital media for business
communication
Positive and negative messages
Business Presentations
Business reports, plans, and proposals
AGENDA
3. Communication begins when the sender has an
idea
Ideas can be shaped by the senders mood,
frame of reference, background, culture, and
physical makeup
Step two is encoding the idea into a message
Step three the message travels over channels
like, computer, telephone, cell phone, letter,
memorandum, report, announcement, picture,
spoken word, fax, Web page, or through some
other channel
Step four the receiver decodes/translates the
message from the sender
The final step feedback travels back to the
sender acknowledging receipt of the message or
requesting additional information
Careful communicators can conquer barriers by
anticipating problems in encoding, transmitting
and decoding a message.
EFFECTIVE BUSINESS
COMMUNICATION PROCESS
Idea
Sender
ReceiverFeedback
4. Function of business
communication
1. To inform
2. To persuade
3. To promote goodwill
Internal communication is used
for superiors, coworkers, and
subordinates
External communication is used
with customers, suppliers,
government agencies, and the
public
EFFECTIVE BUSINESS
COMMUNICATION
5. Know the laws and follow them.
Always tell the truth
Stick to the facts, opinions are
not welcome
Know your biases and keep them
from distorting the message
Communicate clearly so the
receiver understands easily and
quickly
Use language that includes rather
than excludes
Give credit for ideas
ETHICAL BUSINESS
COMMUNICATION
6. Consider if the action is legal
View the problem from the other side
Consider all alternative solutions to the problem
Discuss the problem with a trusted colleague
If family, friends, employers, or coworkers were to know what happened
how would you feel
DOING THE RIGHT THING
7. Professionalism is described as the conduct, aims, or qualities that
characterize or mark a profession or a professional person.
Professionalism leads to success.
PROFESSIONALISM
8. Good speech habits
E-mail etiquette free from IM
slang and senseless chatting
Use a professional E-mail address
Cell phones turned off before
meetings, use only when the
conversation can be private
Texting only when appropriate
PROJECTING PROFESSIONALISM
THROUGH COMMUNICATION
9. Use polite words
Express sincere appreciation and praise
Careful when sharing personal information
Do not criticize people,
Respect coworkers space
Avoid profanity or questionable jokes
Clean up after yourself
Do not argue, keep calm and focus on the work
Respect others opinions
PROFESSIONAL ETIQUETTE
10. Doing business across boarders is
now commonplace
Technological advances in
communication and
transportation are major
contributors in global
interconnectivity
World commerce are
intermingling more and more
More global jobs, products, and
customers
INTERCULTURAL BUSINESS
COMMUNICATION
11. Culture is learned in early
childhood
Reinforces values and beliefs
Basis of self-identity and
community
Cultural routines can be visible
and invisible
Dynamics of cultures are ever
changing based on the world
around them
UNDERSTANDING CULTURE
13. Use foreign phrases when
communicating verbally
Speak clearly using simple easy to
understand English words
Speak Slowly
Observe non-verbal messages that
signal when the listener is lost
Encourage feedback
Check for comprehension of the
message
Follow up in writing
Understand local styles and
standards
Observe titles and rank
Use short sentences and short
paragraphs
Avoid ambiguous expressions
Avoid words with many meanings
Use correct grammar
Oral Communication Written Messages
KNOW THE CULTURE AND WHAT
FORM OF COMMUNICATION IS
PREFERRED
14. Select the right channels for the
message
Know the audience
Avoid company acronyms
Use bias-free language
Be positive and courteous
WRITING TIPS FOR THE BUSINESS
PROFESSIONAL
15. 3. Revising
Revise Proofread Evaluate
2. Writing
Research Organize Compose
1. Prewriting
Analyze Anticipate Adapt
GUFFEY’S 3-X-3 WRITING PROCESS
17. Understand basic sentence
structure and elements
Avoid fragmented sentences and
punctuation errors
Do not use run-on sentence
Know what a comma-splice is
Keep sentences short for better
comprehension
Use vivid words to help the
reader picture the idea clearly
Short paragraph use
EFFECTIVE WRITING TIPS
18. E-mail has become the channel of choice for business communication
Instant messaging, great for interactive and immediate response needs
Text messaging short messaging for rapid responses
Podcasts used to improve customer relations, marketing, training, product
launches, and viral marketing
Blogs allow for businesses to show a more personal side
Wikis are central locations where documents and information can be
shared publicly or privately
Social networking gives businesses an opportunity to reach out to
customers and the public
ELECTRONIC MESSAGES AND DIGITAL
MEDIA FOR BUSINESS
COMMUNICATION
19. Positive messages start with the
writing process. (3-X-3)
Be clear with the message
Share the Vision and Mission of
the company
Inspire and motivate others
Be considerate of the purpose for
the message
Decide Whether to Apologize
Use sensitive language
Win back the customer’s
confidence
Always concentrate on the 5 Ss
Selfless
Specific
Sincere
Spontaneous
Short
Positive Messages Negative Messages
POSITIVE AND NEGATIVE
MESSAGES
20. Know the Audience
Plan how to organize the presentation
Know when to use humor, personal examples, and experiences
Account for age, gender, education, experience and size of the
audience
First Impressions
Express clear ideas
Images, and graphics that help communicate the message
Effective use of presentation tools
Effective delivery
Practice the entire presentation
Know the subject
BUSINESS PRESENTATIONS
21. Use the Guffey’s 3-X-3 Writing
Process
Reports discuss, analyze, interpret,
and evaluates the research findings
or solution to a problem
Start with the purpose
Follow information in order
Summarize key points
Remove nonessential details
Strategic wording
Use an outline
Watch the length
BUSINESS REPORTS
22. Be clear about what the business
has to offer
Clearly define what the business
is selling
Avoid being a Jack of all trades
Learn to strategize
Create a niche for the business
Know the market and industry
Identify opportunities for the
business in the future
CREATING A BUSINESS PLAN
23. Executive summary is the snapshot of the business plan
Company description provides information on what the business does
Market analysis, research on the industry
Organization and management outline
Service or product line the business is offering
Marketing and sales
Funding request
Future financial projections
Appendix for resume, permits and leases
PARTS OF A BUSINESS PLANS
24. Written offers to solve problems,
provide services, or sell
equipment
Maybe internal or external
reports
Solicited proposals is asked for by
the customer
Unsolicited proposal is sent to a
potential client without being
asked for.
BUSINESS PROPOSALS
25. Presented in a short two to four
page letter
Contains six principal
components: introduction,
background, proposal, staffing,
budget, and authorization request
Varies in length from 5 to 200 or more pages
Organized into more parts to facilitate
comprehension in addition to the six principal
components of the informal proposal
Copy of the RFP
Letter of Transmittal
Abstract or Executive Summary
Title Page
Table of Contents
List of Illustrations
Appendix
Infor mal Proposal For mal Proposal
BUSINESS PROPOSAL
26. Business Writing Tips for Professionals. (2014). Retrieved from American Management Association:
http://www.amanet.org/training/articles/Business-Writing-Tips-for-Professionals.aspx
Create Your Business Plan. (nd). Retrieved from SBA: http://www.sba.gov/writing-business-plan
Cultural Differences in International Business. (2014). Retrieved from Buzzle: http://www.buzzle.com/articles/cultural-differences-in-
international-business.html
Egeland, B. (2014). Maintaining the Project Managment Professionalism. Retrieved from Project Management Tips:
http://pmtips.net/maintaining-project-management-professionalism/
Elgie, B. (2012). Back to the PR Basics: General Writing Tips. Retrieved from Bonnieelgie: http://bonnieelgiepr.com/blog/2012/09/27/back-
to-the-pr-basics-general-writing-tips/
Ethics. (nd). Retrieved from The Undisciplined: http://theundisciplined.com/tag/ethics-2/
Goman, C. (2011). How Culture Controls Communication. Retrieved from Calgary Beacon: http://beaconnews.ca/calgary/2011/11/how-
culture-controls-communication/
Guffey, M., & Loewy, D. (2011). Business Communication: Process and Product (7th Ed.). Independence, KY: Cengage Learning.
How to Make Your Business Plan Stand Out. (nd). Retrieved from SBA:
http://www.sba.gov/content/how-make-your-business-plan-stand-out
My Professionalism. (nd). Retrieved from Mavarine Du-Marie: http://mdm35.wordpress.com/educational-history/professionalism/
Professionalism. (2014). Retrieved from Mind Tools: http://www.mindtools.com/pages/article/professionalism.htm
Professionalismin the Workplace. (nd). Retrieved from octech:
http://www.octech.edu/sites/www/Uploads/files/TRIO/Professionalism%20in%20the%20Workplace.pdf
Williams, O. (2014). Positive Business Communication. Retrieved from Chron: http://smallbusiness.chron.com/positive-business-
communication-61563.html
REFERENCES