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Best Practices 
in Business 
Writing and 
Communication 
ORG 536-1 
Instructor: 
Robert 
Olszewski 
November 
23, 2014
The main purpose of this presentation is to give insight 
to what effectively should be applied within a 
organization, the classroom, to enhance and produce 
great results by maintaining and utilizing effective 
business and writing communication within any 
growing success.
Why is it important, In order for employees to 
effectively understand what the business 
considers to be ethical practices, it has to 
be communicated effectively to employees. 
Ethical behavior should be communicated 
daily to employees and that includes 
recognizing employees who have acted in an 
ethical manner. This not only gives praise to 
those employees for a job well done, it helps 
to set ethical standards for other employees 
in the business, ( Anthony and Media, 2014)
Why learning to build 
good effective 
communication is key… 
 Necessary to hiring good 
quality professionals 
 Top skill that formatted 
and sought out by 
employers 
 Critical element for 
growth and future 
promotions 
 Performance quality
 Professionalism is when a person 
conforms to the technical and/or 
ethical standards of his/her 
profession. 
 A professional is courteous, 
conscientious, and generally 
businesslike in his/her workplace. 
 Professionalism defines an individual 
and there form of business stature
 Workplace Professionalism- is key in any working 
environment because it sets the tone in how working 
professionals present themselves. 
 As a whole professionalism is always on show, the bar 
must be set high to ensure the working environment is 
attainable.
Conduct 
 Conducts oneself in a way that 
reflects well on his/her 
profession. 
 Maintains confidentiality 
 Never abuses (verbally or 
otherwise) his/her clients or 
co-workers 
 Dresses professionally 
(appropriate to one’s work 
environment) 
 Upholds the ethics of his/her 
profession 
 Should be above suspicion or 
reproach 
 Follow the rules 
 Open to mangers ideas 
Competency 
 Encompasses self-awareness, 
self confidence, 
and social skills 
 Controls one’s self 
 Displays leadership skills, 
decision-making abilities 
 Displays team work skills 
 Able to inform others of 
needed information 
 Always up to the 
requirements of one’s 
profession. Seeks out 
resources when necessary 
to stay competent. 
 Positive team leader
Character 
 Taking responsibility 
 Maintaining 
accountability 
 Arriving on time 
 Admitting and 
correcting mistakes 
 Being fair and truthful 
 Following through on 
commitments 
 Looked up to for one’s 
personal integrity 
Excellence 
 Striving to be the best 
 Not perfect, as no one 
is perfect, but excels 
 Exceeds others’ 
expectations 
 Commits to life-long 
learning 
 Determine to win 
 Open to change 
 Adaptable
 Is broken down as… 
according to the Journal of Business Communication… 
intercultural business communication deals with 
intercultural issues, communication, and 
business. 
It is the communication among individuals 
or groups from different cultural 
backgrounds in a business environment.
 Know your audience-when writing this is important to 
know, this is key and can make or break a deal. 
 Focus on content-stay on point, try not to go in 
another direction and loose the main objective. 
 Beware of attitude and negative feedback-not everyone 
may approve or have a different take on your views. 
 Different Perspectives’-opinions do vary, except the 
challenge 
 Proofread is Key…..practice makes perfect, and this is 
the same, so take time to read over and fix any 
grammar errors.
According to website, www.Forbes.com 
“Clarity is the most important 
characteristic of good business 
writing,” says Mignon Fogarty, creator 
of the “Grammar Girl Quick and Dirty 
Tips for Better Writing” podcast. 
“Often businesspeople will use big $10 
words because they want to sound 
intelligent. Instead, they end up 
sounding like they’re trying too hard.”
 Clarity-write clear 
 Using short, 
declarative sentences, 
to the point 
sentencing 
 Never use a long word 
where a short one will 
do. 
 Cautious self-editing 
 Never use a foreign 
phrase, a scientific 
word, or any kind of 
jargon 
 Use active verbs 
instead of passive 
verbs 
 Curb your enthusiasm 
 Avoid overusing 
exclamation points 
 Choose pronouns 
wisely 
 Beware of common 
grammatical mistakes, 
like subject-verb 
agreement
Positive Messages 
 Taking a position on an 
issue 
 Providing a relevant 
comment 
 Supporting a position with 
evidence 
 Bringing others into the 
discussion 
 Asking a clarifying 
question 
 Representing an opposing 
viewpoint 
 Demonstrating active 
listening 
NegativeMessages 
 Distracting others 
 Not paying attention 
 Interrupting others 
 Asking 
unnecessary/irrelev 
ant questions 
 Monopolizing the 
discussion 
 Attacking another 
person personally
 TODAY THE VIRTUAL presentation is catching on 
rapidly in small, medium, and large businesses alike. 
 Opening the door to a more unique way of doing 
presentations to broaden any business. 
 A virtual presentation is one delivered live from a 
desktop or laptop computer to an audience anywhere 
in the world where there is Internet access. 
 A major change from the face-to-face presentation is 
that the virtual presenter does not usually see the 
audience, and often the audience does not see the 
presenter
Flexibility-seen whenever by 
who ever 
Open minded presentations 
More adaptable for any 
company 
Convert to online learnining
When doing business 
reports, plans, and 
proposals establish 
which form is being 
used, and what must 
be established...
 Well structured and well written is important to 
establish what is intended to achieve. 
 Trial and error 
 Timing is important, remember the deadline 
 Proofread, and practice on peers 
 Stay on topic
Business Report 
 Confirm what the 
client wants 
 Determine what type 
of report needed 
 Conduct the needed 
research 
 Mock draft 
 Additional research 
if any needed 
 Complete the report 
Business Plan 
 Develop outline 
 Establish key points 
 Execute 
 Finalize
Technology has evolved in so many ways that new 
communication has strived and the old ways of 
business practices that seemed new not so long ago 
have faded away. In business it is important to connect 
with employees, colleagues, bosses, clients, customers, 
suppliers or any other business contact, and with all 
the technology out there it has develop so many new 
key elements of doing business. Electronic media has 
taken over in getting business done efficiently and cost 
effectively.
 Mobile devices-even less formal, mobile devices allow you 
to have business at your fingertips, with the use of smart 
phones/pda’s/tablets, text messages, emails, and messages. 
 Social networking media- a new frontier in marketing and 
business networking. Companies are able to promote 
business and events, offer discounts and draw attention to 
sales. Recruiters and salespeople often seek key contacts 
through social media sites. 
 Email-quicker response, availability to connect its 
versatility, email can be used for asking questions and 
getting answers, holding mini-group conferences, making 
people aware of issues, passing along documents, sharing 
information and much more.
The overall goal of this presentation is to give insight 
into what is needed for the overall experience of an 
professional working in any field. 
The Best Practice in Business Writing and 
Communication is important to have establish in any 
successful working environment, and is a needed tool 
for any professional.
 Journal: 
 Flatley, M. E. (2007). Teaching the Virtual Presentation. Business 
Communication Quarterly, 70(3), 301-305. 
 Smart, K.L., & Featherringham, R. (2006). Developing Effective Interpersonal 
Communication and Discussion Skills. Business Communication Quarterly, 
69(3), 276-283. 
 Varner, I.I.(2000). The Theoretical Foundation for Intercultural Business 
Communication: A Conceptual Model. As Journal of Business Communication, 
37(1), 39-57. 
 Other Sources: 
 About Communication and ethical Issues in Business, Leigh Anthony. Demand 
Media 2014. www.smallbusiness.chron.com 
 Electrical Methods of Communication in Business, Eric Feigenbaum, Demand 
Media, 2014. www.smallbusiness.chron.com 
 Ten tips for better Business Writing, Helen Caster. www.forbes.com 
 Professionalism in the Workplace, www.octech.edu

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Best practices in business writing and communication

  • 1. Best Practices in Business Writing and Communication ORG 536-1 Instructor: Robert Olszewski November 23, 2014
  • 2. The main purpose of this presentation is to give insight to what effectively should be applied within a organization, the classroom, to enhance and produce great results by maintaining and utilizing effective business and writing communication within any growing success.
  • 3.
  • 4. Why is it important, In order for employees to effectively understand what the business considers to be ethical practices, it has to be communicated effectively to employees. Ethical behavior should be communicated daily to employees and that includes recognizing employees who have acted in an ethical manner. This not only gives praise to those employees for a job well done, it helps to set ethical standards for other employees in the business, ( Anthony and Media, 2014)
  • 5. Why learning to build good effective communication is key…  Necessary to hiring good quality professionals  Top skill that formatted and sought out by employers  Critical element for growth and future promotions  Performance quality
  • 6.  Professionalism is when a person conforms to the technical and/or ethical standards of his/her profession.  A professional is courteous, conscientious, and generally businesslike in his/her workplace.  Professionalism defines an individual and there form of business stature
  • 7.  Workplace Professionalism- is key in any working environment because it sets the tone in how working professionals present themselves.  As a whole professionalism is always on show, the bar must be set high to ensure the working environment is attainable.
  • 8. Conduct  Conducts oneself in a way that reflects well on his/her profession.  Maintains confidentiality  Never abuses (verbally or otherwise) his/her clients or co-workers  Dresses professionally (appropriate to one’s work environment)  Upholds the ethics of his/her profession  Should be above suspicion or reproach  Follow the rules  Open to mangers ideas Competency  Encompasses self-awareness, self confidence, and social skills  Controls one’s self  Displays leadership skills, decision-making abilities  Displays team work skills  Able to inform others of needed information  Always up to the requirements of one’s profession. Seeks out resources when necessary to stay competent.  Positive team leader
  • 9. Character  Taking responsibility  Maintaining accountability  Arriving on time  Admitting and correcting mistakes  Being fair and truthful  Following through on commitments  Looked up to for one’s personal integrity Excellence  Striving to be the best  Not perfect, as no one is perfect, but excels  Exceeds others’ expectations  Commits to life-long learning  Determine to win  Open to change  Adaptable
  • 10.  Is broken down as… according to the Journal of Business Communication… intercultural business communication deals with intercultural issues, communication, and business. It is the communication among individuals or groups from different cultural backgrounds in a business environment.
  • 11.  Know your audience-when writing this is important to know, this is key and can make or break a deal.  Focus on content-stay on point, try not to go in another direction and loose the main objective.  Beware of attitude and negative feedback-not everyone may approve or have a different take on your views.  Different Perspectives’-opinions do vary, except the challenge  Proofread is Key…..practice makes perfect, and this is the same, so take time to read over and fix any grammar errors.
  • 12. According to website, www.Forbes.com “Clarity is the most important characteristic of good business writing,” says Mignon Fogarty, creator of the “Grammar Girl Quick and Dirty Tips for Better Writing” podcast. “Often businesspeople will use big $10 words because they want to sound intelligent. Instead, they end up sounding like they’re trying too hard.”
  • 13.  Clarity-write clear  Using short, declarative sentences, to the point sentencing  Never use a long word where a short one will do.  Cautious self-editing  Never use a foreign phrase, a scientific word, or any kind of jargon  Use active verbs instead of passive verbs  Curb your enthusiasm  Avoid overusing exclamation points  Choose pronouns wisely  Beware of common grammatical mistakes, like subject-verb agreement
  • 14. Positive Messages  Taking a position on an issue  Providing a relevant comment  Supporting a position with evidence  Bringing others into the discussion  Asking a clarifying question  Representing an opposing viewpoint  Demonstrating active listening NegativeMessages  Distracting others  Not paying attention  Interrupting others  Asking unnecessary/irrelev ant questions  Monopolizing the discussion  Attacking another person personally
  • 15.  TODAY THE VIRTUAL presentation is catching on rapidly in small, medium, and large businesses alike.  Opening the door to a more unique way of doing presentations to broaden any business.  A virtual presentation is one delivered live from a desktop or laptop computer to an audience anywhere in the world where there is Internet access.  A major change from the face-to-face presentation is that the virtual presenter does not usually see the audience, and often the audience does not see the presenter
  • 16.
  • 17. Flexibility-seen whenever by who ever Open minded presentations More adaptable for any company Convert to online learnining
  • 18. When doing business reports, plans, and proposals establish which form is being used, and what must be established...
  • 19.  Well structured and well written is important to establish what is intended to achieve.  Trial and error  Timing is important, remember the deadline  Proofread, and practice on peers  Stay on topic
  • 20. Business Report  Confirm what the client wants  Determine what type of report needed  Conduct the needed research  Mock draft  Additional research if any needed  Complete the report Business Plan  Develop outline  Establish key points  Execute  Finalize
  • 21.
  • 22. Technology has evolved in so many ways that new communication has strived and the old ways of business practices that seemed new not so long ago have faded away. In business it is important to connect with employees, colleagues, bosses, clients, customers, suppliers or any other business contact, and with all the technology out there it has develop so many new key elements of doing business. Electronic media has taken over in getting business done efficiently and cost effectively.
  • 23.  Mobile devices-even less formal, mobile devices allow you to have business at your fingertips, with the use of smart phones/pda’s/tablets, text messages, emails, and messages.  Social networking media- a new frontier in marketing and business networking. Companies are able to promote business and events, offer discounts and draw attention to sales. Recruiters and salespeople often seek key contacts through social media sites.  Email-quicker response, availability to connect its versatility, email can be used for asking questions and getting answers, holding mini-group conferences, making people aware of issues, passing along documents, sharing information and much more.
  • 24. The overall goal of this presentation is to give insight into what is needed for the overall experience of an professional working in any field. The Best Practice in Business Writing and Communication is important to have establish in any successful working environment, and is a needed tool for any professional.
  • 25.  Journal:  Flatley, M. E. (2007). Teaching the Virtual Presentation. Business Communication Quarterly, 70(3), 301-305.  Smart, K.L., & Featherringham, R. (2006). Developing Effective Interpersonal Communication and Discussion Skills. Business Communication Quarterly, 69(3), 276-283.  Varner, I.I.(2000). The Theoretical Foundation for Intercultural Business Communication: A Conceptual Model. As Journal of Business Communication, 37(1), 39-57.  Other Sources:  About Communication and ethical Issues in Business, Leigh Anthony. Demand Media 2014. www.smallbusiness.chron.com  Electrical Methods of Communication in Business, Eric Feigenbaum, Demand Media, 2014. www.smallbusiness.chron.com  Ten tips for better Business Writing, Helen Caster. www.forbes.com  Professionalism in the Workplace, www.octech.edu