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Business Letters
Business letters ,[object Object],[object Object]
Business Letters   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use  7Cs  in Business Letters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Steps in writing the letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sections-Business Letter ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
About Salutation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sections-Business Letter-Body ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Complimentary close ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Signature Block ,[object Object],[object Object],[object Object]
After Signing - Notations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Layouts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General Rules ,[object Object],[object Object],[object Object],[object Object],[object Object]
DIRECT-DEDUCTIVE PLAN ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW TO ASK QUESTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object]
INDIRECT -INDUCTIVE PLAN(Bad News) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BUFFERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
AIDA ,[object Object],[object Object],[object Object],[object Object]
INDIRECT-INDUCTIVE PLAN-AIDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to grab attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to arouse interest ,[object Object],[object Object],[object Object],[object Object]
How to increase desire ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to induce action ,[object Object],[object Object]
[object Object],[object Object],[object Object],SALES FLYERS – AMERICA’S EXAMPLE FMS,DELH I
SALES FLYERS – TYPES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
SALES FLYERS TO SALES HAPPENING ,[object Object],[object Object],GRAB   ATTENTION BUILD INTEREST CREATE DESIRE MOTIVATE ACTION =  + + + FMS,DELH I WINNING  LETTER
[object Object],[object Object],[object Object],[object Object],SALES FLYER FMS,DELH I
RECOMMENDATION LETTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
CHOICE OF A RECOMMENDER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
FORMAT FOR LETTER OF RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion Body Introduction FMS,DELH I
ACADEMIC LETTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
Invitation letter-Recipients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
Invitation letter- Purpose ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
Invitation letter-Structure Main idea ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
[object Object],[object Object],[object Object],[object Object],[object Object],COLLECTION LETTERS FMS,DELH I
COLLECTION LETTERS-HOW TO WRITE ONE ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
COLLECTION LETTERS-FORMAT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
COLLECTION LETTERS – SEQUENCE ENQUIRY APPEAL ULTIMATUM REMINDER FMS,DELH I
COLLECTION LETTERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FMS,DELH I
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],COLLECTION LETTERS FMS,DELH I
REFUSALS - MEANING ,[object Object],[object Object],FMS,DELH I
ESSENTIALS OF A NEGATIVE MESSAGE ACCEPTANCE PROTECTION MESSAGE CLARITY POSITIVE IMAGE FMS,DELH I
Approaches in Communicating Negative Messages Professor  :  "Now if you were to give someone an orange, how would you go about it?"  Little Johnny:  "Here's an orange."  Professor :  "No! No! Think like a lawyer!"  Little Johnny:  'I hereby give and convey to you all and singular, my interests, rights, claim, title and advantages of and in, said orange, together with all its rind, juice, pulp, and seeds, and all rights and advantages with full power to bite, cut, freeze and otherwise eat, the same, or give the same away with and without the pulp, juice, rind and seeds, in any deed, or deeds, instruments of whatever nature or kind whatsoever to the contrary in anywise notwithstanding..."  Direct Approach Indirect Approach FMS,DELH I
The Indirect Approach FMS,DELH I Closing  Reasons Buffer Bad News

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  • 41. COLLECTION LETTERS – SEQUENCE ENQUIRY APPEAL ULTIMATUM REMINDER FMS,DELH I
  • 42.
  • 43.
  • 44.
  • 45. ESSENTIALS OF A NEGATIVE MESSAGE ACCEPTANCE PROTECTION MESSAGE CLARITY POSITIVE IMAGE FMS,DELH I
  • 46. Approaches in Communicating Negative Messages Professor : "Now if you were to give someone an orange, how would you go about it?" Little Johnny: "Here's an orange." Professor : "No! No! Think like a lawyer!" Little Johnny: 'I hereby give and convey to you all and singular, my interests, rights, claim, title and advantages of and in, said orange, together with all its rind, juice, pulp, and seeds, and all rights and advantages with full power to bite, cut, freeze and otherwise eat, the same, or give the same away with and without the pulp, juice, rind and seeds, in any deed, or deeds, instruments of whatever nature or kind whatsoever to the contrary in anywise notwithstanding..." Direct Approach Indirect Approach FMS,DELH I
  • 47. The Indirect Approach FMS,DELH I Closing Reasons Buffer Bad News