Building a coherent academic linked in profile 2020
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A coherent academic LinkedIn profile as a PhD or Postdoc scholar is an important piece in your digital research space. This slide deck from my workshop takes you through the style, voice, image, social networking and digital job hunting as an academic.
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Building a coherent academic linked in profile 2020
- 1. Build a coherent profile In and out of academia 20 March 2020 Maura Hannon maura@maurahannon.ch maurahannon.ch https://www.linkedin.com/in/hannonmaura/
- 2. Platform overview 1. Profile and Header Section Name * Headline * Location * About * Contact * Featured 2. Background Section Experience * Education * Achievements 3. Social Connection Proof * Connection * Job searching
- 3. Make changes in confidence
- 4. Secure, calm and complete Define how others see your profile Understand how others see activity Control how your data is used Are you open to job offers? Deal with a digital nuisance Me/Settings and privacy Me/Communications Control notifications on&off site Decides who sends invitations Regulate advertising Front end Complete information “Handy howtos for LinkedIn” document
- 5. Let’s talk about you
- 6. Where is professional networking? AcademiaGeneral Public
- 7. Style Use strong action words expanded wrote analysed “Language References” document
- 8. Style Use strong action words Use plain English Use the simplest form of the word Utilisation — use Remuneration — pay Guidance — guide Expiration — end Methodology — method Hereinafter — after Use jargon intentionally Signal to your audience you know when jargon is appropriate Eg Research Laboratory vs Scientific Outreach “Language References” document Write shorter sentences No more than 20 words!
- 9. I’ve been told to customise my CV for each Job. What about LinkedIn? I do different things? How can I appeal to different groups? Why? Style Use strong action words Use plain English Make it shorter than a CV
- 10. Style Use strong action words Use plain English Write first person (or at least consistently!) Third English She, he, it, him, her, Dr First Person I, me, mine, my, we, us, our, ours Advantages vs Disadvantages
- 11. Style Use strong action words Use plain English Make it shorter than a CV Write in first person Use SEO Keywords Write with Search Engine Optimisation in mind: - Titles of your publications - Subtitles - Job titles and descriptions Find SEO words in other profiles: - Top skills - Influencers and experts - Companies
- 12. Style Use strong action words Use plain English Make it shorter than a CV Write in first person Use SEO Keywords Search Engine Optimisation Expand your main keywords In your Job Titles “Researcher” versus Head of, Associate, Analyst, Senior By using a range Action Verbs with similar meanings Researched, analysed, investigated, inquired
- 13. Style Use strong action words Use plain English Make it shorter than a CV Write in first person Use SEO Keywords Use simple formatting Keep it simple Use lots of white space Keep it consistent
- 14. Style Use strong action words Use plain English Make it shorter than a CV Write in first person Use SEO Keywords Use simple formatting Proofread Check spelling! Check accuracy! Check consistency!
- 15. Write a great headline Job Title Postdoc Fellow Postdoc in Physics at the University Bern Disadvantages Not clear what you actually do No one is searching for a postdoc Headline Most people start with a job title But that is not always a great idea
- 16. Write a great headline Headline Say what you actually do What pain point/problem do you solve? What´s unique about you? Use a call to action What if you don’t have a job title?
- 17. Write a great headline Three formulae to try Keyword Keyword Keyword Action word + your work + target Personality Headline Say what you actually do What pain point/problem do you solve? What´s unique about you? Use a call to action
- 18. Write a great headline Headline Say what you actually do What pain point/problem do you solve? What´s unique about you? Use a call to action Taboo words Professional Specialised Passionate Strategic Skilled Expert Motivated Successful Leader Guru
- 19. Formula examples Key word Strategy Implementation Business Intelligence Human Capital Risk Management Endeavour Discovery and development of therapies to treat rare diseases: advancing FSHD and SMA treatments into the clinic Personality UnCorporate researcher. Seeking challenges. Driven by giving back.
- 20. Write a great about summary About 2,000 characters First three sentences are the most important Your history Advantage Accurate Disadvantage Repetitive Your story Advantage Create connection Disadvantage Uncomfortable Your research Advantage Professional connection Disadvantage Too academic
- 21. Ideas to get you started About 2,000 characters First three sentences are the most important Experience Skills Learning Goals Reputation Personality Vision Research Ambition Values What problem do you solve? How do you become interested in xyz? How did you end up in where you are? Talk about you in relation to any of the following:
- 22. Profile and Header Personalise: • Get a great photo • Create a personal URL • Use language specific profiles • Add in contact details • Choose a background photo Pexels * Unsplash * Pixabay • Upload documents
- 24. Experience Show advancement where you can Head Biological Research December 2016-2019 Assistant Biological Researcher Jul 2012 - Nov 2016
- 25. Experience Show advancement where you can Focus on recent work Head Biological Research December 2016-2019 Advancing team goals Published four journal articles Designed and presented poster at Biology Conference Assistant Biological Researcher Jul 2012 - Nov 2016 Completed research project on germ infection rates
- 26. Experience Show advancement where you can Focus on recent work Link to company logos
- 27. Experience Show advancement where you can Focus on recent work Include awards and other certificates
- 30. Social proof Skills Show only skills you have Be selective: less is more Include your soft skills Prioritise your top 3 Change them as needed Endorsements Ask your contacts to endorse you Endorse in others only what you can stand behind Recommendations Ask your best contacts for recommendations Help them by sending them the points you want to stand out
- 32. Choose your connecting strategy Are you a LION? LinkedIn Open Networker Are you a BFFs only? Best Friends Forever Are you a 3S mover? Savy, Selective and Strategic Advantage Increase 2nd connections Disadvantage Hard to mobilise, #s you don’t know Advantage You know everyone, they love you Disadvantage Not the point, you miss opportunities Advantage Stronger, focussed, useful network Disadvantage Takes time and courage
- 33. Join and follow Join groups to find contacts and what hot issues are. Follow companies for job and interview research. Use the OABC approach: - Observe - Attract attention - Build a relationship - Call for action Network warming Build trust Be generous Be in contact Build visibility by sharing content such as : - Updates - News - Articles - Slides Social Connection Build connections Connect with: - Friends & locals - Peers & colleagues - Professionals you meet - Experts in your field - Others on LinkedIn you haven’t met
- 35. Social job searching Explore jobs Get wording tips and ideas from profiles of contacts and people with similar profiles Follow companies/people Check the key words and job words in your profile by searching. Find hidden jobs Change your job settings Contact recruiters Join groups Grow strategic connections Ask contacts for 2nd degree introductions Visible jobs Activate the alert function Have your CV ready to upload
- 36. Be in touch! Maura Hannon maura@maurahannon.ch maurahannon.ch https://www.linkedin.com/in/hannonmaura/