Benchmark Electronics A team (EU headquarters in Almelo, The Netherlands) developped a CREATIVE WORKSHOP of 2-3 days. Electronic product development. Results: cost reduction, innovation, new invented products in just a few days. Look at the presentation! Call Bert Blom +31611024589 or Mail: bert.blom@bench.com

1. BENCHMARK CONFIDENTIAL 1
Product Innovation Catalyst
Creative Workshop

2. BENCHMARK CONFIDENTIAL
OUTLINE
Purpose Brainstorming Cost Reduction Breakthroughs and/or Value Adding Product Innovations in an iterative mode.
Output Costs reductions, Ideas, Planning, Budget and Approach, documented in a PowerPoint presentation.
- Market and Business requirements and Current status as inputs
- Multidisciplinary team: electronics, mechanics, software and manufacturing
- Focus: costs, quality, functionality, manufacturability and robustness
Team Multidisciplinary team of three experts of both customer and Benchmark.
Benchmark will be the facilitator.
Planning 2-day workshop, 2 week lead-time
Presentation on site.
Location Customer or Benchmark Location
2
Creative Workshop BALANCING USER VALUE, COST & SCHEDULE
We learned that the effect of this workshop is bigger then the sum of all elements. If your product is at the end of its lifetime
and needs a serious redesign it makes sense to rethink the product value proposition. Reengineering a product with today’s
technology will give you the opportunity to reduce cost and add value in one investment. We support this process with a
unique concept.

3. BENCHMARK CONFIDENTIAL
VALUE ENGINEERING
3
1. Investigate the target product for value
opportunities
2. Determine the value of the
opportunities and the effort to
implement
3. The opportunities, the profit value &
the implementation effort are
documented and reviewed
1. A financial analysis and a Margin
Improvement Report are prepared
and reviewed
2. A concept model may be created to
visualize the recommendations
3. A Business Proposal document that
defines the recommendations is
prepared and reviewed
1. Strategic look at the target and its life
cycle
2. Determine which components of product
cost will be investigated
3. Determine & Develop
• Scope (goals)
• Approach
• Assumptions
• Schedule
4. Review
Discovery of
Opportunities
Business
Proposal
Target
Planning
COST DOWN
METHOD

4. BENCHMARK CONFIDENTIAL
ADDED VALUE CREATION
METHOD
1. Ideation and conception of product
solutions using scenario based design
2. Build quick mockups to explore critical
space claims
3. Create overall product architecture
concepts
1. Explore critical use cases using quick
mockups
2. Balancing the innovation with lead-
time, product cost and budget
3. Repeating all above steps in a spiral
approach till an optimum is reached
1. Understanding the end-customer and
user and their tasks (typical “use-
cases”)
2. Understanding existing solutions and
their shortcomings
3. Understand relevant available
technologies
Scenario Based Ideation
& Cost efficient constructing
User Feedback Lo
& Dfx Loop
Understand User Need
& Explore new technologies
VALUE UP

5. BENCHMARK CONFIDENTIAL
REFERENCES
VALUE UP & COST DOWN
5
COST EFFICIENT COMPACTNESS
VALUE OF DFx / FMEA
COMPACT SPEED & PERFORMANCE
DEVELOPING WITH THE SPEED OF LIGHT How do you develop a project in 9
Months and still add value for the
end-customer in an even more
cost effective way?
XRF ANALYZER – INDUSTRIAL MARKET
In order to find quick cost
reduction wins you need to think
outside of the box; think of other
ways to solve technical
challenges
CLINICAL CHEMISTRY ROBOT– MEDICAL MARKET
PUMP SYSTEM – MEDICAL MARKET
In order to fit a complete rack into
a shoebox size volume a cross-
functional team is needed with a
revolutionary mindset
DIESEL UPS / CPS – INDUSTRIAL MARKET
What if you want a pump system
that needs to be manufactured in
large volumes, but needs to be
absolutely medically safe?
Please contact us for a presentation if you want to know more about above examples and other references

6. BENCHMARK CONFIDENTIAL
APPROACH
CREATIVE WORKSHOP
CREATIVE WORKSHOP
EXPLORATION AND INNOVATION 2wk
Analyze product architecture and product usage.
Start creating
CREATE OUTPUT
Problem definition
Idea generation,
Diversify,
Value & rank,
List top-3,
Estimate initial feasibility,
cost, NRA, lead times
Decide path forward
2 WK
BRIEFING ½ DAY
Product and Market
Information is shared
with Innovation Team
balancing user value & cost & schedule
PRESENTATION &
REPORTING ½ DAY
Results – quick
mockups – visuals
6
1/2 DAY 1/2 DAY1 OR 2 DAY

7. BENCHMARK CONFIDENTIAL 7
Thank you for your interest.
We are looking forward to
working with you.