This document analyzes RIM's lack of success penetrating the consumer smartphone market and proposes solutions. It notes that RIM wants to capture more consumer market share but has fallen behind competitors in features and design. The document performs a SWOT analysis and recommends that RIM rebrand and reintroduce the BlackBerry Storm targeted at consumers, with an expanded marketing campaign and product line, to try to gain ground in the consumer market.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
making phones - leaving fewer options for a vocal minority still committed to phones with its once
popular physical keyboard.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
Toko Bunga Surabaya, Jual Karangan Bunga Surabaya, Jual Bunga Papan Surabaya, Jual Bunga Ucapan Surabaya, Jual Rangkaian Bunga Surabaya, Jual Buket Bunga Surabaya, Bunga Ucapan Selamat, Bunga Ucapan Duka Cita, Bunga Papan Selamat, Bunga Papan Duka Cita
Blackberry case study-As an academic subject of Strategic Management having q...Kartik Mehta
CASE STUDY
Keyboard lovers bemoan their own as BlackBerry in trouble
BlackBerry could soon be leaving the phone business, which is worrying its loyal users who have refused to give up its devices.After teaching the world to type on tiny buttons, BlackBerry could soon be leaving the business of
making phones - leaving fewer options for a vocal minority still committed to phones with its once
popular physical keyboard.
For my final, capstone marketing class, marketing strategies, my team and I were confronted with the challenge of developing a marketing plan for a specific industry, and a company within that industry. We chose the smartphone industry, and within that, the company Samsung. After thorough research, we presented a marketing plan to evaluate their marketing mix moving forward.
A Case Study on Research In Motion (now BlackBerry).
The case study is published by Amity Business School. Any kind of copyright infringement or plagiarism is strictly prohibited. Please respect the author and the extensive research that has been involved.
The analysis is purely for academic purposes only.
ppt on blackberry os 10 , this ppt consisit of information about blackberry Operating system 10's memory management , process management , advantages , dis-advantages , features ,etc.
Project BBX - Turnaround Plan for Blackberry (Summer 2012)Robin Chan
Today Blackberry announced plans to look for a buyer. Over a year ago, I helped form a secret product and engineering team based Silicon Valley that was keenly interested in taking over the company. We wanted to move the company and its passionate customers to a custom enterprise tier of Android. We saw a troubled company that could be saved. We secured commitments of over $1B to pursue a turnaround. But we needed at least $5B more. Now, a year later, the strategy of an enterprise grade Android company is still sound, but it just might be too late to save Blackberry as an independent company.
Detailed info about the Blackberry 10 Os protection and security details the developers follow to make the Operating system better to handle without the hacking tools to make a wrong track out of it
Review book history blackberry losing the signalVincent Everts
Ik heb een review gemakt van het boek 'losing the signal' the rise en fall van blackberry. Heerlijk boek voor de vakantie. De video staat op youtube.com/vincenteverts maar de slides die ik gebruik staan hier.
BlackBerry Software: Securing the Enterprise of ThingsBlackBerry
BlackBerry is a mobile-native security software and services company dedicated to securing the Enterprise of Things. From Unified Endpoint Management to secure communications and collaboration, BlackBerry software provides the embedded intelligence to secure the Enterprise of Things so that the Internet of Things can thrive.
This is our UofC Business Class (Synergy) business audit of BlackBerry (formerly Research In Motion) to determine its viability for potential investors and employees. We want to find out whether BlackBerry presents a good opportunity or not.
A comprehensive investigation into the government’s impact, social trends, ethics, social responsibility, technology, marketing, stakeholders, and financial position was done.
At the end, an overall conclusions and recommendations were provided.
Rufran
Nokia revitalization - Strategy to revitalize NokiaVinit Gandhi
A revitalization strategy for Nokia from a B School Graduate view. Intent of this exercise was to provide with an insight on how revitalization can be performed.
Whether samsung mobiles are losing its market inPiyush Kapoor
The presentation give about the details of the losing market share by Samsung mobiles with the entrance of new competitors in the market. Samsung need to focus on the price point as the competitors are bringing new device at much lower cost then Samsung.
Micromax Informatics Ltd? Is Micromax still on your mind?
Micromax was a popular phone in the budget segment and helped it establish itself as a local brand. In 2014, the company's sales crossed the $1 billion mark for the first time, and it was ranked as the tenth largest smartphone vendor in the world, with a market share of 2.4%.
Micromax, which once held a significant share of the mobile phone market, has faced a sharp decline in recent years. But why they are failing?
I created a detailed business case study analysis of why Micomax is losing its market.
Share your opinion in the comments section on whether you think Micromax will be able to regain its lost achievements...
Nokia lumia Internet Marketing Plan | Social Media Analysis | A Case Study & ...Imapro.in
I created this Business plan with Strong Social Media analysis of Nokia lumia compared to Samsung India, Plan includes : Research and Analysis of the Brand including SWOT analysis and Porter 5 Forces, Social Media Analysis, Competitive analysis of SM with recommendations on content strategy.
Finally how any company can devise and execute a Marketing plan.
How does one define whether a firm operating in the mobile phone industry is more or less successful? Some argue that success should be measured using the metrics defined by the titans of industry. Warren Buffet, one of the most successful investors of our time uses “Return On Invested Capital” (ROIC) as the key measure of enterprise success. However, using this measure Apple is only slightly (1.5%) more successful than Research in Motion (RIM) table 1 refers.
However, for the purposes of this paper we have defined success as a firm's ability to strategically position its self as a high-end premium brand, with a reputation as the market leader in quality, customer satisfaction and steadily growing market share. Using these metrics, we propose that clearly Apple is the more successful of the two.../
The results from a 30 question quantitative survey with over 120+ respondents, and 2 qualitative focus groups were used to analyze perceptions, needs and wants of business users in California and beyond. Results were presented in the paper and a 20 minute presentation, alongside recommendations for both brands.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. Identifying the problem
Research
Causes / assumptions
S.W.O.T
Alternatives
Solution and implementation
References
3. RIM has not been able to penetrate their
desired consumer smart phone market
4. Traditional BlackBerry users
BlackBerry would like to capture market
share in consumer market
RIM thinks of their company product as a
stepping stone in the long term development
of smart phones
5. BlackBerry released in 1999
Iphone released in 2007
BlackBerry’s first touch screen phone was the
storm
Released the storm to become an Iphone
killer
Product breadth, RIM and Iphone
6. Market Share
4% 4%
41 %
21%
Nokia
RIM
Apple
Others
Samsung
11% HTC
20%
7. Lack of brand breadth
Brand reputation/history
Not as user-friendly, eye-pleasing as its
competitors
8. RIM is a powerful brand
RIM is carrier friendly
Significant penetration worldwide
Unique strategy
Customer loyalty
9. Lack of product breadth compared to
competitors
Rely on vendors to support and service their
products
Lack of reach to the consumer market
10. Increase in demand for smart phones
Further globalization
Brand loyalty
Increase in partnerships
12. Advantages
Greater value for customers
Sales volumes increase
Save money on advertising costs
Disadvantages
Dependence on operators & carriers
Focusing efforts on market penetration
Unbalanced promotions
13. Advantages
Low cost of implementation
Excellent recognition of brand
Ability to partner with strong service providers
Disadvantages
Competition
Saturation
Diffusion of innovation
14. Advantages
Adds value for consumers
Creates value for RIM
Improved brand awareness
Disadvantages
Cost of research and development
Competition of future technology
Consumer bias`s
16. RIM should introduce a new product to the
blackberry line targeted to the consumer
segment
Re brand and re introduce the storm
Product extensions
Reverse engineering
17. Mass marketing campaign
Advertising mediums
Business to consumer education
Updating current service providers
Co branding
Software
