This document discusses entering the Chinese mobile game market. It notes that the market is massive, with mobile gaming leading and growing rapidly. The top 10 grossing games take over half of revenues, and genres like shooting and MOBA are growing. Distribution is fragmented across hundreds of Android app stores and a single iOS store. Non-Apple stores take a large revenue share. The document provides advice on how to enter the market, including choosing a local partner and using proven gameplay with Chinese-style art and stories. It emphasizes focusing on engagement over monetization.
OK.RU Native Mobile Game Platform for Android. First Results
Нативная мобильная игровая платформа OK.RU на Android. Первые результаты.
(White Nights Conference St. Petersburg 2016)
It's no secret that mobile casino apps are on the rise. In fact, as far as social casino revenue is concerned the mobile market now controls 51% of all deposits made.
Trending The Future - Gaming Beyond Realityspace150
Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.
OK.RU Native Mobile Game Platform for Android. First Results
Нативная мобильная игровая платформа OK.RU на Android. Первые результаты.
(White Nights Conference St. Petersburg 2016)
It's no secret that mobile casino apps are on the rise. In fact, as far as social casino revenue is concerned the mobile market now controls 51% of all deposits made.
Trending The Future - Gaming Beyond Realityspace150
Gaming, game mechanics, and gamification are buzzwords that marketers often mis-use and abuse. So why are games such a hot topic in ad-land? We believe the future of gaming in advertising is beyond petty points and badges. Games are successful because they enable people to experience things normally impossible in everyday life. For the future of advertising, new mobile technology will tie gaming and reality closer together allowing the creation of brand experiences that elevate reality in a new and inspiring way.
This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
Designed to Win: How to Monetize Users and Enhance Experience in Your Game Vungle
Game developers often struggle to create a balance between monetization and great user experience that translates into player engagement and loyalty. However, there are a few games that not only seamlessly blend advertising, but also use advertising to improve the economy of the game and enhance overall player satisfaction. In this session, you will learn how to select natural points in the game flow and design events or placements for ads that enhance monetization without compromising the user experience. You will learn a simple framework based on research in psychology, behavioral economics and game design and the combined experience gained from advising more than 1000 publishers that's applicable to your game right away.
SkyMobi Chinese Mobile Games Market August 2014SkyMobi
Recent reports suggest that the rate of downloads is decreasing in the West, which means higher user acquisition and growth costs. Turn East to next years year's $6 billion market, though you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your game, think “China-First”.
Unconventional Approaches to Influencer Marketing | Macy MillsJessica Tams
Influencer Marketing for games can mean more than uploading a simple Let´s Play on YouTube. While these classic examples can still work wonders, different games demand different approaches. This talk will highlight the various opportunities for game publishers to integrate their game with influencer marketing to drive successful results for their brand such as eSports tournaments, non-gaming channels, in-game integrations, and live activations.
U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).
China App Index: Mad for Mid-core: Card Games Collect GamersWandouLabs
Following the huge domestic success of I'm MT, Chinese publishers are crazy for mid-core games, especially ones that use card-collecting elements to drive gameplay.
with our Monthly Focus we share a selection of our dataset with the global analyst community. Looking for more detailed information? www.prioridata.com
Monthly Focus: Google Play_Japan_May/June_2014PRIORI DATA
With our Monthly Focus we share a selection of our dataset with the global analyst community. Looking for more detailed information? www.prioridata.com
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
Delivered at Casual Connect Asia 2016
As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.
Who plays mobile games? What do we know about mobile players?GameCamp
Who plays mobile gaming? Insights about mobile gamers and players. What gaming segments can we differentiate among mobile players and mobile payers? Who is paying in games and what is the motivation to pay or not to pay?
NetEase (NASDAQ: NTES) is an online gaming and web portal firm. NetEase has 3 revenue sources: online-game services (87.4% of revenues), advertising services (11.2%), and value-added services (1.5%). By iChinaStock.com.
This is a presentation I gave on October 11, 2014 in Kuala Lumpur, at the inaugural Goinnovate event (organized by Malaysian media conglomerate Astro).
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
PC and Mobile: Going Cross Platform Post LaunchKongregate
These are slides from Mel Montano’s talks about PC and Mobile cross-platform game launches at Casual Connect Berlin and White Night Prague 2017. She uses her experience in publishing and cross-platform games via Humble Bundle to provide real-world actionable items to help in pursuing a secondary (or tertiary or more) launch on a very different platform.
Going cross-platform increases your potential audience, pleases your current userbase, and can grow your lifetime revenue. The leap from mobile to PC and vice-versa is fraught with complications from perceived game value, freemium/premium, to the specifics of UX/UI changes. This talk gives actionable insights for your cross-platform PC and mobile plans.
Designed to Win: How to Monetize Users and Enhance Experience in Your Game Vungle
Game developers often struggle to create a balance between monetization and great user experience that translates into player engagement and loyalty. However, there are a few games that not only seamlessly blend advertising, but also use advertising to improve the economy of the game and enhance overall player satisfaction. In this session, you will learn how to select natural points in the game flow and design events or placements for ads that enhance monetization without compromising the user experience. You will learn a simple framework based on research in psychology, behavioral economics and game design and the combined experience gained from advising more than 1000 publishers that's applicable to your game right away.
SkyMobi Chinese Mobile Games Market August 2014SkyMobi
Recent reports suggest that the rate of downloads is decreasing in the West, which means higher user acquisition and growth costs. Turn East to next years year's $6 billion market, though you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your game, think “China-First”.
Unconventional Approaches to Influencer Marketing | Macy MillsJessica Tams
Influencer Marketing for games can mean more than uploading a simple Let´s Play on YouTube. While these classic examples can still work wonders, different games demand different approaches. This talk will highlight the various opportunities for game publishers to integrate their game with influencer marketing to drive successful results for their brand such as eSports tournaments, non-gaming channels, in-game integrations, and live activations.
U.S. gaming console and PC sales will reach $25.3 billion in 2016 and represent a growing opportunity for marketers, according to new analysis from Adobe Digital Insights (ADI).
China App Index: Mad for Mid-core: Card Games Collect GamersWandouLabs
Following the huge domestic success of I'm MT, Chinese publishers are crazy for mid-core games, especially ones that use card-collecting elements to drive gameplay.
with our Monthly Focus we share a selection of our dataset with the global analyst community. Looking for more detailed information? www.prioridata.com
Monthly Focus: Google Play_Japan_May/June_2014PRIORI DATA
With our Monthly Focus we share a selection of our dataset with the global analyst community. Looking for more detailed information? www.prioridata.com
Examining Social Gaming for the Chinese Market | Kevin LiJessica Tams
Delivered at Casual Connect Asia 2016
As mobile penetration continues to grow in China, the Chinese market is too big for game developers to miss. In this lecture we will review the growth of mobile social gaming and evaluate the most popular social games in China.
Who plays mobile games? What do we know about mobile players?GameCamp
Who plays mobile gaming? Insights about mobile gamers and players. What gaming segments can we differentiate among mobile players and mobile payers? Who is paying in games and what is the motivation to pay or not to pay?
NetEase (NASDAQ: NTES) is an online gaming and web portal firm. NetEase has 3 revenue sources: online-game services (87.4% of revenues), advertising services (11.2%), and value-added services (1.5%). By iChinaStock.com.
Where's the Money, Lebowski? How to Spot And Fix an In-Game Economy Problem
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
The Future of GameMaker: How It Changes The Way to Design Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Investing in Mobile Games: What Investors Are Looking For | Tom van DamJessica Tams
Delivered at Casual Connect Europe 2016
NetEase, Inc. is one of the largest, most well-established game developers in China. NetEase actively invests internationally and has invested in over a dozen mobile game studios worldwide. As head of mobile business development, Tom van Dam oversees applications by mobile game studios for investment. In this presentation he will share what key areas investors look at and how mobile game studios can present themselves in the best light.
The Wild Eight: How to Publish a Game on Steam Successfully
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
How to Make Your Games More Suitable for the Chinese Market | Gary HuangJessica Tams
Delivered at Casual Connect Asia 2016
The session will start with a short introduction of the Chinese mobile game market and then move to the main differences between Western and Chinese games. In this presentation, Gary will share how to make your games more popular in China.
Xinxin Fan and Hongxiang Jiang
First, we will give a brief introduction about the HBase service at Netease,include the basic cluster info and the key HBase service. And then we will talk same tips about the tuning practices for HBase. Last, we will introduce some improvements at the internal HBase version.
hbaseconasia2017 hbasecon hbase https://www.eventbrite.com/e/hbasecon-asia-2017-tickets-34935546159#
Find the Right Partner & Managing Expectations | Amy Huang-LeeJessica Tams
Delivered at Casual Connect USA 2016. Fundraising is very important to the success of a young start up. The right investor can not only bring you the right user platforms, but also the right relationships to other potential partners. How do you raise money successfully as an indie studio? What expectations should you have? Which type of investor is right for your stage? Amy Huang, AVP of NetEase Capital, whose portfolio consists of top game studios which span the world, will dive into these questions and more.
Marketing a Mobile Action Game in Asia: Lessons Learnt
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Show, Don't Tell? Play, Don't Show! | Stanislav CostiucJessica Tams
Delivered at Casual Connect Kyiv 2017. Each medium has their own unique traits that allow for creating really strong emotional bonds between the consumer and the work of art. In games that’s interactivity – controls and mechanics. In this session we’ll talk about the unique traits games can use to elicit feelings, emotions, and create strong bonds with players.
Win Together in China – The Most Valuable Data for China Gaming Market | Jex LiJessica Tams
Delivered at Casual Connect Tel Aviv 2016 |
This session will focus on Chinese market performance, current status and breakdown of many other dimensions based on the objective and integrated data. It will also provide valuable information and help developers find the most suitable way to approach this mysterious oriental market.
Win Together in China – The Most Valuable Data for China Gaming Market | Jex LiJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | This session will focus on Chinese market performance, current status and breakdown of many other dimensions based on the objective and integrated data. It will also provide valuable information and help developers find the most suitable way to approach this mysterious oriental market.
Tackling the Beast in the East: Publishing Your PC Games in China - What You ...Jessica Tams
Delivered at Casual Connect USA 2018. Premium PC Games have been picking up steam in China, but the government is cracking down. Join Matthew Leopold to find out how to successfully navigate the China PC gaming scene not only from a regulations standpoint but also in terms of ‘culturalization’, marketing and distribution. This session takes you through the re-launch efforts behind Defiant Development’s Hand of Fate (1 and 2) in China as well as the game’s government licensing process and launch on Tencent’s WeGame platform.
Smartions China in Your Hands - Casual Connect Kiev 2013Smartions
China is the world's largest and fastest growing mobile and gaming market with over 250 mobile gamers. Given high market entry barriers (technical, cultural, regulatory, and trust) what does it take to monetize your game in China and how do you take on the pirates? Welcome to a world where there is no Facebook, Twitter, or YouTube, a world where there are 400+ app stores. With 538+ million Chinese people online, who is really “behind” the “Great firewall of China?
Format: Draft PPT Storyboard (13 slides + Backup slides)
Slide 1: Title Slide – Include proposed concept, the company, and the country.
Slide 2: Vision/Value Proposition (Elevator pitch) - a brief statement of new concept and value proposition, and the mission of the company.
Slide 3: Company Profile: timeline, milestones, expertise, key data points (revenues, locations, staff and management).
Slide 4: Market Opportunity: Define the country’s market size and trends, your customer base (segments and targets).
Slide 5: Problem + Current Solutions
Slide 6: New Product or Service
Slide 7: Business Model: Key activities, customers, value proposition, revenues and cost streams (use Business Model Canvas).
Slide 8: Market Approach and Strategy
Slide 9: Team and Key Stakeholders for this plan
Slide 10: Financials + Assumptions (3 years)
Slide 11: Competition
Slide 12: Investment: “Ask” for funding/approval: Basic use of funds
Slide 13: References: APA citation format for all sources used in the project
Based in Beijing, China with offices and partnerships throughout the world, Yodo1 has a strong track record of bringing great games to gamers in China and all over the world.
Successfully Publishing your PC Games in China | Matthew LeopoldJessica Tams
Premium PC Games have been picking up steam in China, but the government is cracking down. Join Matthew Leopold to find out how to successfully navigate the China PC gaming scene not only from a regulations standpoint but also in terms of ‘culturalization’ and distribution.
SkyMobi - "China First" Strategy for Mobile Game DevelopersSkyMobi
Mobile game developers face major user acquisition affordability and discovery challenges, so it's time to think about a new way to make your game economically viable. Learn from Hollywood, and look East toward next year's $6 billion mobile games market market. Of course, you can only succeed if you understand user preferences, technical requirements, and the intricate publishing ecosystem. While developing your next title, think “China-First”.
Bringing Western Games to China | Gary HuangJessica Tams
Delivered at Casual Connect Europe 2016
The session will include an introduction to the Chinese mobile game market and will discuss the difficulties and challenges of bringing western games to China. In this presentation Gary will share the main differences between western and Chinese games, and how to make western games more popular in China.
Mobile Indie Developer’s Guide to China | Jeff HuangJessica Tams
Delivered at Casual Connect Europe 2016
Navigating, or even understanding, China is no small feat for mobile indie developers. Not only is self-publishing unfeasible, just finding the right publisher can be difficult. In this session, Jeff aims to shed some light on China’s complex mobile game market and offers a few suggestion on finding the best model and partner.
Idols of the Game Design or Things That Can Ruin Your Fruitful Farms, Great Cities, and Other Genius Games
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Analytics That Increased ARPU: Real Life Cases of Using Events in AppMetrica
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
“Video” Games: Exploring the Power of Video in Mobile Gaming Monetization
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
What Did We Learn About Ads After Analyzing 100 mln Users?
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Publishing Your Games in China: How Does the New Regulation Affect You?
White Nights Conference St. Petersburg 2017
The official conference website — http://wnconf.com
Hidden UA Opportunities In Global Markets: How To Grow Your Game Worldwide
(White Nights Conference St. Petersburg 2017)
The official conference website — http://wnconf.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
4. 战略研究中心赢在起点
Mobile Gamers Mobile Device
Users
Mobile Users VS. Mobile Gamers
4% 76%
2010
35 million mobile gamers
2015
314.8 million mobile gamers
Source: EEDAR Deconstructing Mobile Gaming
5. 战略研究中心赢在起点
Mobile Games PC Games Web Games Others (Console, TV)
2010
Total mobile game market volume is 1 billion RMB,
compared with the whole game industry at 33 billion RMB
2015
Total mobile game market volume is 51 billion RMB,
compared with the whole industry at 140 billion RMB
84%
3%
13%
46%38%
16%
0.2%
A Massive Market, Mobile-Lead
Source: China Game Industry Annual Report
6. 战略研究中心赢在起点
4,75
6,74
7,34
7,93
9,84
11,14
12,28
13,10
2,43
3,32
3,86 3,68 4,05
6,17 6,54 6,85
0,00
2,00
4,00
6,00
8,00
10,00
12,00
14,00
14Q1 14Q2 14Q3 14Q4 15Q1 15Q2 15Q3 15Q4
Total Revenue TOP10 Revenue
The total market volume is still
growing, but at a slower pace.
Market Trends
Top 10 grossing games take more than
half of the revenues
Unit: Billion RMB
7. 战略研究中心赢在起点
Game Trends: China
0,45
3,06
0,60
1,43 0,44
1,36
1,28
2,25
1,85
2,30
2,83
0,72
0,94 0,52 0,42
14Q4
15Q4
Turn-based
MMO
6%
2.5D MMO
8%
ARPG
17%
Card games
28%
Strategy
9%
Casual
29%
Turn-based MMO
24%
2.5D MMO
11%
3D MMO
3%
ARPG
10%
Card Games
14%
Strategy
7%
Casual
22%
MOBA
3%
Shooting
4%
Go MMO
Less casual.
Shooting, MOBA are new, growing genres.
Source: NetEase Strategy Development Center
Unit: Billion RMB
8. It’s not just the Apple App Store and Google Play…
Android:
400 stores
iOS:
AppStore vs. Jailbroken Stores
Source: Newzoo Data 2016.04
360 Assistant 24%
Baidu 19%
Huawei 7%
Vivo 5%
Others 5%
Oppo Store 5%
HiMarket 5%
9. In China distribution choice comes at a price..
Advertising space
Apple takes a 30% cut
Android distributors take 40—60%
Distributors compete and offer
preferential terms to big customers or
high-potential titles
11. The Road to China – 3 Choices
3. Be surprising1. Be better 2. Be modest
Bring to market what no game has
brought before.
Compete head-on Don’t aim for the top 100
12. Decide What You Want
Just testing the waters?
Is China one piece of a larger puzzle?
Or are you ready to go all in?
14. Otherwise There Are Certain Must haves!
Free to Play
PvP and/or Co-op
Suitable Art
Easy Controls
15. Mainstream Art Style and Background Story - Examples
Art: Cute (big head), Chinese
Story: Westward Journey (Classical Chinese
literature)
Art: Cute, leaning to realism
Story: Western magical world
Art: Cartoon, Exaggerated, Lively
Story: No particular storyline,
virtual world
1 2 3
17. NetEase Development Philosophy
Apply IP to proven gameplay only
Gameplay over Monetization Design
Attract users to spend their prime time, not their bathroom break.
IP is the icing on the cake, not a bait-
and-switch tool
Make games that players like to play. Money will come.
NetEase games are designed to engage users for
several hours per day