The document outlines the performance and features of ok.ru's native mobile game platform for Android, highlighting user statistics and game launch processes. It details daily user engagement metrics and the effectiveness of internal promotions, revealing a strong initial response from casual and midcore games. Future plans include waiving revenue share for early game launches to encourage developer participation.

1. OK.RU Native Mobile Game Platform for
Android
— First Results —

2. Vladimir Tomko,
Game Producer, OK.RU

3. OK.RU Native Mobile
Game Platform
— What is this? —

4. What is OK.RU Native Mobile Platform
50%
from
our users
Android
(iOS coming soon)
For
best-performing
games
25.8M on Android
5.7M on iOS
and growing
getInstallSource
reportStats
reportPayment
…

5. Our work scheme
— How can I launch my game? —

6. Our Work Scheme
Game proceeds to
moderation process
Games are launched
in so called
“Waves”
Game is launched
with one of the Waves
We play it, analyze it
and decide
whether it fits
our current needs
You show us
your game
(by e-mail)

7. Where we are right now?
— First results —

8. Where we are right now?
7 weeks since launch

9. Where we are right now?
Герои: Ярость Богов Славяне: Ферма Шарики: история друзей Сокровища Пиратов
Орден ТенейКрысы OnlineЛегенда о викингеTopface – знакомства
и общение

10. Where we are right now?
New mobile offer Tool that lets
developer see our
users in different
attribution systems
Inner statistics toolDetailed FAQ that
explains our
policies and helps
you to properly
integrate with us

11. • Average daily game showcase openings: 359 854
• Average daily unique transitions into game: 4 463
• Average daily installs for one game: 1 309
• Average daily Install Rate: 13,55%
PLATFORM LAUNCH
— First numbers —

12. HARDCORE GAMES
— First numbers —
• Average daily unique transitions into game: 1 351
• Average daily installs for one game: 51
• Average daily Install Rate: 3,8%

13. MIDCORE GAMES
— First numbers —
• Average daily unique transitions into game: 2 105
• Average daily installs for one game: 273
• Average daily Install Rate: 12,93%

14. CASUAL GAMES
— First numbers, w/o Pirate Treasures —
• Average daily unique transitions into game: 3 120
• Average daily installs for one game: 417
• Average daily Install Rate: 13,90%

15. LOYAL AUDIENCE
— First numbers, Pirate Treasures —
• Average daily Install Rate: 30%+
• Mobile audience is loyal to web products
they love and have played before

16. INTERNAL PROMO
— Was it effective? —
• Promo was launched on June 17th, using only one
inner advertisement channel, the so called “red link”
• We received an average daily game showcase
openings boost of:
455%

17. Plans
— For the near future —

18. And there’s something more…

19. We’ve decided not to take our part of
revenue share for May 2016 from games
that launched with us during the First Wave

20. Thank you for attention!
— I’ll gladly answer your questions —

21. Vladimir Tomko
Game Producer
vladimirs.tomko@corp.mail.ru
Artur Shakalis
Head of Games Platform
artur.sakalis@odnoklassniki.ru