Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West
•Download as PPT, PDF•
6 likes•2,772 views
The document summarizes key trends in the digital goods and virtual economy markets in Asia. It discusses the large and growing markets in countries like South Korea, Japan, and China, driven by popular social networks, online games, and mobile platforms. These Asian companies are now expanding globally as the market potential for digital and virtual goods increases around the world.
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West
Similar to Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West (20)
More from Mediabistro
More from Mediabistro (20)
Recently uploaded
Recently uploaded (20)
Ben Joffe\'s Virtual Goods in Asia at Virtual Goods Summit West
- 1. Digital Goods, Real Billions Asia’s Digital Life & What it means for the West @benjaminjoffe | CEO, +8* Virtual Goods Summit, San Francisco | 2010.10
- 3. 4 years 1 year 5 years
- 7. All the world’s a… All the world’s a stage … All the world’s a game … … And one man in his time plays many avatars . William Shakespeare Gabe Zichermann Benjamin Joffe
- 9. Quiz!
- 10. Quiz!
- 11. Quiz
- 12. Quiz
- 13. Quiz
- 14. Quiz
- 15. Quiz
- 18. Market Caps (2010.10) $780M $3.3B $43B $4.2B
- 19. ngmoco:) news $400M < 2010 Profit!
- 20. South Korea
- 27. PuppyRed
- 36. Japan
- 41. Mixi | Pageviews Applications Platform 2009.08 Mobile 2009.10 PC Ad prices for mobile = 1/3 of PC price
- 45. DeNA | Sales
- 46. Mobile Game Town| Sales Breakdown 78% 12% 9% 1% $250 million (2010.04~06)
- 49. DeNA | Target: Global Leader
- 51. Gree Home Advertising Avatars & items Games Advertising & Affiliates B2C virtual goods (avatar + games)
- 52. GREE | Service Strategy Media Ad Sales VG Sales Social Games Virtual Goods SNS Diary/Notes Q&A Community/BBS Page views Members GREE
- 55. GREE | Monthly Page Views 35.7 Billion Google Images = 1 billion/day
- 57. 2010.09 | GREE on iPhone ( + Android soon)
- 59. Have you heard of…?
- 63. | 2D Virtual World
- 67. | Fishing Game
- 70. China
- 74. QQ IM & QZone
- 77. PHOTO: MOBILE PHONE, BEIJING, APRIL 2010 © Benjamin Joffe / Plus Eight Star Ltd.
- 78. PHOTO: MOBILE PHONE, BEIJING, APRIL 2010 © Benjamin Joffe / Plus Eight Star Ltd. Hardware Innovation: “Shanzhai” ( 山寨 )
- 79. PHOTO: MOBILE PHONE, BEIJING, APRIL 2010 © Benjamin Joffe / Plus Eight Star Ltd.
- 80. QQ Farm
- 81. Rest of Asia
- 86. Conclusions
- 89. Asia: $7 Billion USA: $1 Billion US market potential $35 Billion ? Digital Goods in 2009 Source: +8* , October 2009
- 90. Digital Goods in 2010 Asia: $10 Billion USA: $2 Billion Source: +8* , October 2010
- 93. Globalization Durian Strudel (Singapore)
- 96. Virtual Goods in Asia The US Gold Rush Begins Benjamin Joffe | CEO, Plus Eight Star Virtual Goods Summit, San Francisco | 2009.10 Chinese family in Oregon during the Gold Rush
- 101. China + Russia + South Africa 29% 10% 35% $35B $3B $18B Source: +8* , October 2010
- 103. NASPERS
- 104. From Asia to the World Durian Strudel (Singapore)
- 106. Paradise Paintball | World’s First Social FPS! www.facebook.com/paradisepaintball www.cmune.com Disclosure I am an investor in Cmune
Editor's Notes
- http://www.chinadaily.com.cn/bizchina/2006-12/26/content_767613.htm
- http://economy.donga.com/CEO/3/0104/20100703/29583723/3
- http://stocks.finance.yahoo.co.jp/stocks/detail/?code=2121.t http://stocks.finance.yahoo.co.jp/stocks/detail/?code=3632.T&d=1y http://stocks.finance.yahoo.co.jp/stocks/detail/?code=2432.T&d=6m http://finance.yahoo.com/q?s=0700.HK
- http://metropolitician.blogs.com/scribblings_of_the_metrop/2010/06/facebook-taking-over-korea-as-predicted.html www.cyworld.com/iammicy
- http://appstore.nate.com/ http://blog.playrubi.com/2010/07/page/2/
- http://apps.yozm.daum.net/ http://apps.naver.com/
- http://www.tri-d.com/Proposal-Social_Network_Game.pdf http://www.puppyred.com/demo/jsp/contact_main.jsp http://www.tri-d.com/Intro_to_Puppyred.pdf http://appstore.nate.com/Apps/Canvas?apps_no=1153&use_network=CY
- http://www.insidesocialgames.com/2010/10/07/how-design-choices-impact-virtual-goods-purchases-in-games/
- http://www.insidesocialgames.com/2010/10/07/how-design-choices-impact-virtual-goods-purchases-in-games/
- http://news.mmosite.com/content/2010-09-25/korean_game_market_value_hits_5_9bn_in_2009.shtml
- 넥슨 김정주 사장 http://cafe.chosun.com/club.menu.bbs.read.screen?p_club_id=y http://www.koreagamewatch.com/wp/companies-2/nexon-holdingsnxc/oung&p_menu_id=2&message_id=365603
- http://www.gamepron.com/news/2010/04/12/starcraft-cheating-scandal-rocks-korea/ http://www.the-games-blog.com/bad-week-for-korean-gamers-scandals-and-curfews/
- http://asiajin.com/blog/2009/09/21/mixi-echo-becomes-mixi-voice-to-chase-twitter/ http://japan.cnet.com/news/business/story/0,3800104746,20414363,00.htm
- http://asiajin.com/blog/2010/09/10/mixi-launches-social-app-platform-for-smartphone-users-too/
- http://www.dena.jp/en/ir/pdf/FY10Q1%20Operating%20Results.pdf
- Launch | 2004 IPO | December 2008 Users | 10 million (2009.4) Under 30 y/o | 61% SNS market share | 12% Monthly PV | 121,8 billion Revenue 1Q09 | 29 MEUR - B2C | 21.6 MEUR - Advertising | 7.4 MEUR Net profit 1Q09 | 9.9 MEUR
- Gree: please forget our PC site! http://asiajin.com/blog/2009/10/26/
- Financials | http://eir.eol.co.jp/EIR/View.aspx?cat=yuho_pdf&sid=1483363 Latest quarter | http://eir.eol.co.jp/EIR/View.aspx?template=ir_material&sid=6831&code=3632
- http://247wallst.com/2010/07/21/google-images-hits-one-billion-page-views-a-day/
- http://gree.co.jp/news/press/2010/1007.html
- http://gree.co.jp/news/press/2010/0930.html
- GREE | http://japan.cnet.com/mobile/story/0,3800078151,20368425,00.htm http://www.nikkeibp.co.jp/news/it08q1/563342/
- http://ir.cyberagent.co.jp/ir_e/
- http://ir.cyberagent.co.jp/ir_e/result/2010/pdf/2q_presentation_eng.pdf
- http://ir.cyberagent.co.jp/ir_e/result/2010/pdf/2q_presentation_eng.pdf
- http://venturebeat.com/2010/07/07/facebook-emerging-markets/
- http://www.gamesbrief.com/2010/06/the-online-games-market-was-worth-15-billion-in-2009-and-will-grow-to-20-billion-in-2010/ http://news.cnet.com/8301-13846_3-10374667-62.html
- http://www.prnewswire.com/news-releases/following-in-tencent-qqs-footsteps-mobile-community-mig33-proves-there-is-real-money-in-developing-markets-89485502.html http://mobile.venturebeat.com/2010/07/15/mig33s-virtual-gifts-business-grows-400-percent-in-second-quarter/ http://mobile.venturebeat.com/2010/03/17/mig33s-move-to-asia-puts-it-head-to-head-with-chinas-mobile-chat-king/
- http://www.prnewswire.com/news-releases/following-in-tencent-qqs-footsteps-mobile-community-mig33-proves-there-is-real-money-in-developing-markets-89485502.html http://mobile.venturebeat.com/2010/07/15/mig33s-virtual-gifts-business-grows-400-percent-in-second-quarter/ http://mobile.venturebeat.com/2010/03/17/mig33s-move-to-asia-puts-it-head-to-head-with-chinas-mobile-chat-king/
- http://www.insidevirtualgoods.com/us-virtual-goods/ http://www.virtualgoodsnews.com/2009/10/chinas-online-games-worth-over-900m-in-q2-alone.html
- http://www.insidevirtualgoods.com/us-virtual-goods/ http://www.virtualgoodsnews.com/2009/10/chinas-online-games-worth-over-900m-in-q2-alone.html Virtual goods = $6B in china, $2B?? In japan, $2B? in Korea = $9B
- http://blog.digitalchocolate.com/?p=518
- http://www.koreaittimes.com/story/3969/global-game-hub-center-launched-note-high-hopes
- http://eir.eol.co.jp/EIR/View.aspx?cat=tdnet&sid=828335
- http://webcache.googleusercontent.com/search?q=cache:J1-VknkYzToJ:www.koreatimes.co.kr/www/news/biz/2010/07/123_30556.html+nexon+holdings+ceo&cd=1&hl=en&ct=clnk&gl=us&client=firefox-a http://venturebeat.com/2010/10/04/nexon-invests-in-spanish-developer-boombang-games/ http://venturebeat.com/2010/05/27/korean-online-game-firm-nexon-acquires-stake-in-gamehi-for-59m-exclusive/ http://www.industrygamers.com/news/nexon-acquires-mmo-developer-ndoors/ http://finance.yahoo.com/q?s=ERTS
- http://techcrunch.com/2010/09/24/japanese-company-dena-expands-footprint-in-u-s-invests-in-social-game-studio-astro-ape/ http://techcrunch.com/2010/09/14/japanese-company-dena-buys-mobile-social-gaming-studio-gameview/ http://techcrunch.com/2010/04/02/aurora-feint-debuts-social-gaming-app-for-the-ipad/ http://techcrunch.com/2010/06/15/japanese-gaming-company-dena-sets-up-27-5-million-investment-fund/ http://www.icebreakgames.com/
- http://techcrunch.com/2010/07/14/naspers-dst/ http://venturebeat.com/2009/12/15/zynga-raises-180m-from-russian-investor-digital-sky-technologies/ http://techcrunch.com/2009/05/26/facebook-takes-that-200-million-investment-from-the-russians-at-a-10-billion-valuation/ http://techcrunch.com/2010/06/20/what-valley-companies-should-know-about-tencent/ http://www.economist.com/node/16539424?story_id=16539424 http://www.thomascrampton.com/social-media/naspers-dst-tencent/ http://www.allfacebook.com/dst-now-owns-10-percent-of-facebook-2010-05 http://www.crunchbase.com/company/digital-sky-technologies http://dst-global.com/About http://eu.techcrunch.com/2010/08/31/dst-completes-purchase-of-odnoklassniki-ru-exits-nasza-klasa-pl/
- http://www.naspers.co.za/cmsAdmin/uploads/Fact-sheet-Sept-2010_002.pdf http://www.reuters.com/finance/stocks/overview?symbol=NPNJn.J