With our Monthly Focus we share a selection of our dataset with the global analyst community. Looking for more detailed information? www.prioridata.com

1. GP -
May 2014
Japan

2. ABOUT PRIORI DATA
GP - Japan - May 2014
PRIORI DATA Company Overview
PRIORI DATA (www.prioridata.com) is a
leading provider of app data and information
services on the global app economy.
Based in Berlin, we maintain one of the
largest independent databases of global app
information, comprised of both publicly
available information and proprietary metrics
and statistics.
Our information helps power decision making
in the app economy.
PRIORI DATA Monthly Focus Reports
With our Monthly Focus we share a
selection of our dataset with the global
analyst community.
Each month we release a view of the app
economy by publishing a report for five
specific countries, covering 2 platforms. For
free.
Looking for more detailed information? Want
to drill-down into any of the statistics you see
in these reports?
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3. # 01 About Priori
# 02 Store Overview
# 03 Category Overview
# 04 Publisher Overview (Free Apps)
# 05 Publisher Overview (Paid Apps)
# 06 App Overview (Free Apps)
# 07 App Overview (Paid Apps)
# 08 Glossary
# 09 License Type, Methodology, Validation and Disclaimer
TABLE OF CONTENTS
GP - Japan - May 2014
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4. DEMAND SUPPLY BUSINESS MODEL
M-o-M Global M-o-M Global by Downloads
In-Month Downloads % Growth Rank # of Apps % Growth Rank
152,120,256 4.2% 10 2,798,080 4.1% 5
# of
% of Total New Apps
Downloads of: Market 85,496 1.1% 7
Top 3 Apps # of
5,173,104 3.4% 11 Deleted Apps
21,599 -18.7% 7 by Apps
Apps 4-10
6,391,262 4.2% 11 # of
Active Apps
Apps 11-25 339,100 4.2% 12
8,428,825 5.5% 9
# of
All Other Publishers
132,127,065 86.9% 9 485,552 4.6% 7
TOP CATEGORIES TOP PUBLISHERS TOP APPS
Global Global Global
Position Category Name Rank Position Free Apps Rank Position Free Apps Rank
1 TOOLS 1 1 LINE Corporation 4 1 Google Play開発者サービス 1
2 GAME_CASUAL 2 2 Google Inc. 1 2 LINE クッキーラン 76
3 GAME_PUZZLE 6 3 Yahoo Japan Corp. 210 3 LINE（ライン） - 無料通話・メールアプリ 28
4 GAME_ARCADE 4
5 ENTERTAINMENT 3 Paid Apps Paid Apps
6 COMMUNICATION 5 1 株式会社ユニバーサルエンターテインメント17 1 アナザーゴッドハーデス-奪われたZEUSver.- 27
7 MUSIC_AND_AUDIO 7 2 CommSeed Corporation 38 2 ドラゴンクエストIV 導かれし者たち 34
8 PHOTOGRAPHY 8 3 SQUARE ENIX Co.,Ltd. 16 3 パチスロ モンスターハンター 月下雷鳴 51
STORE OVERVIEW
GP - Japan - May 2014
68% 32% 0%0%
Free Free w/IAP Paid Paid w/IAP
81% 4% 15% 0%
Free Free w/IAP Paid Paid w/IAP
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5. TOP CATEGORIES
Rank In- Rank Last- # of # of # of M-o-M Free IAP
Month Month Category # of Apps New Apps Deleted Apps Active Apps Downloads % Growth Downloads % Downloads %
1 2 TOOLS 139,676 3,729 699 28,394 14,013,788 19.79% 99.83% 5.04%
2 3 GAME_CASUAL 100,728 3,074 804 20,130 10,405,308 2.35% 99.83% 32.63%
3 4 GAME_PUZZLE 128,354 3,970 1,115 21,283 9,732,938 2.29% 99.84% 50.34%
4 1 GAME_ARCADE 107,904 2,545 441 15,465 8,751,139 -26.42% 99.64% 62.95%
5 5 ENTERTAINMENT 341,357 7,970 3,036 40,890 8,493,241 3.88% 99.87% 18.25%
6 6 COMMUNICATION 61,106 2,230 329 7,166 7,954,687 3.20% 99.95% 31.77%
7 12 MUSIC_AND_AUDIO 144,662 4,570 1,507 17,626 6,666,506 31.88% 99.83% 12.60%
8 10 PHOTOGRAPHY 45,860 1,773 607 6,396 6,613,193 21.20% 99.91% 31.48%
9 7 PERSONALIZATION 259,693 4,562 2,164 31,919 6,487,623 -4.64% 99.51% 14.85%
10 9 GAME_ACTION 12,861 2,080 335 5,464 6,310,378 15.59% 99.83% 63.94%
CATEGORY MARKET CONCENTRATION (% of in-month downloads, by tier)
CATEGORY OVERVIEW
GP - Japan - May 2014
19.35%
11.00%
20.82%
29.06%
37.59%
12.13%
30.89%
15.23%
8.96%
26.98%
16.24%
7.28%
15.67%
13.30%
26.69%
13.36%
11.46%
14.31%
10.27%
10.47%
14.83%
7.23%
12.41%
11.76%
16.95%
9.51%
11.69%
14.65%
12.34%
12.36%
49.57%
74.49%
51.10%
45.88%
18.78%
65.00%
45.96%
55.81%
68.43%
50.19%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
Category 10
Category 9
Category 8
Category 7
Category 6
Category 5
Category 4
Category 3
Category 2
Category 1
Tier 1 (Apps 1-3)
Tier 2 (Apps 4-10)
Tier 3 (Apps 11-25)
All Others
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6. TOP PUBLISHERS
by Downloads of all free apps
Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M
Position Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth
1 4 LINE Corporation GAME_ARCADE 128 129 9,372,537 -29.92% 9,372,537 -29.92%
2 1 Google Inc. TOOLS 108 108 8,615,366 28.85% 8,615,366 28.85%
3 210 Yahoo Japan Corp. LIFESTYLE 100 101 2,848,831 -1.31% 2,848,831 -1.31%
by Downloads of all NEW free apps (entered store within last 30 days)
Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M
Position Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth
1 40 BANDAI NAMCO Games Inc. GAME_ACTION 3 3 880,451 539.64% 880,451 539.57%
2 88 Voltage, Inc. ENTERTAINMENT 3 3 299,202 14960000.00% 299,202 14960000.00%
3 16 KONAMI GAME_ROLE_PLAYING 3 3 220,108 -9.93% 220,108 -9.93%
Fastest Growing Publishers (by Month-over-Month growth in free downloads)
Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M
Position Position Name Category Free Apps Total Apps Free Apps % Growth Total Apps % Growth
1 319,312 SystemCreate Co., Ltd. ENTERTAINMENT 3 3 55,906 2795200.00% 55,906 2795200.00%
2 312,125 Hapiraizu Ltd. LIFESTYLE 2 2 25,000 2499900.00% 25,000 2499900.00%
3 302,574 Mike Theo PRODUCTIVITY 6 6 21,274 1063600.00% 21,274 1063600.00%
PUBLISHER OVERVIEW (FREE APPS)
GP - Japan - May 2014
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7. TOP PUBLISHERS
by Downloads of all paid apps
Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M
Position Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth
1 17 株式会社ユニバーサルエンターテインメント GAME_CASINO 18 28 50,227 26.89% 75,379 13.11%
2 38 CommSeed Corporation GAME_CASINO 16 60 29,049 54.72% 146,904 -10.34%
3 16 SQUARE ENIX Co.,Ltd. GAME_ROLE_PLAYING 19 44 25,439 -33.64% 934,503 29.23%
by Downloads of all NEW paid apps (entered store within last 30 days)
Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M
Position Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth
1 3 株式会社ユニバーサルエンターテインメント GAME_CASINO 1 1 10,004 NM 10,004 NM
2 1 ustwo GAME_PUZZLE 1 1 1,688 NM 1,688 NM
3 163,706 shunirr TOOLS 1 1 508 NM 508 NM
Fastest Growing Publishers (by Month-over-Month growth in paid downloads)
Country Global Publisher Top # of # of Downloads of M-o-M Downloads of M-o-M
Position Position Name Category Paid Apps Total Apps Paid Apps % Growth Total Apps % Growth
1 472,084 ustwo GAME_CASUAL 4 17 1,692 84500.00% 2,173 1378.23%
2 471,866 BEZ.SYSTEM TOOLS 14 24 203 20200.00% 11,702 56.07%
3 472300 BG:studio GAME_ACTION 1 1 163 8050.00% 163 8050.00%
GP - Japan - May 2014
PUBLISHER OVERVIEW (PAID APPS)
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8. TOP FREE APPS
by Downloads
Country Global App Publisher Date Avg. M-o-M
Position Position Name Name Entered Store Category Rating Local? IAP? Downloads % Growth
1 1 Google Play開発者サービス Google Inc. 08/28/12 TOOLS 3.72 NO NO 2,196,401 9.59%
2 76 LINE クッキーラン LINE Corporation 01/28/14 GAME_ARCADE 4.43 NO YES 1,520,899 -65.02%
3 28 LINE（ライン） - 無料通話・メールアプリ LINE Corporation 06/24/11 COMMUNICATION 4.18 NO YES 1,455,804 8.11%
by Downloads of NEW apps (entered store within last 30 days)
Country Global App Publisher Date Avg.
Position Position Name Name Entered Store Category Rating Local? IAP? Downloads
1 667 ONE PIECE トレジャークルーズ BANDAI NAMCO Games Inc. 05/11/14 GAME_ROLE_PLAYING 4.25 NO YES 787,360
2 2,601 スラッシュ！ブッタ切りアクションRPG COCONE 05/16/14 GAME_ACTION 4.30 NO YES 212,579
3 3,538 新･生存率0％！地下鉄からの脱出 Voltage, Inc. 05/21/14 GAME_ADVENTURE 3.89 NO YES 169,690
Fastest Growing Apps (by Month-over-Month growth in free downloads)
Country Global App Publisher Date Avg. M-o-M
Position Position Name Name Entered Store Category Rating Local? IAP? Downloads % Growth
1 19,609 婚活診断〜本気で結婚・婚活〜 Hapiraizu Ltd. 04/29/14 LIFESTYLE 2.50 NO NO 25,000 2499900.00%
2 4,688 東京デッドボール hap Inc. 05/03/14 GAME_SPORTS 3.97 NO NO 70,092 2336300.00%
3 1,315 Tag To-Do List Mike Theo 02/10/09 PRODUCTIVITY 3.68 NO NO 21,271 1063450.00%
APP OVERVIEW (FREE APPS)
GP - Japan - May 2014
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9. TOP PAID APPS
by Downloads
Country Global App Publisher Date Avg. M-o-M
Position Position Name Name Entered Store Category Rating Local? Price IAP? Downloads % Growth
1 27 アナザーゴッドハーデス-奪われたZEUSver.- 株式会社ユニバーサルエンターテインメント 03/13/14 GAME_CASINO 3.95 NO YES 24,958 10.60%
2 34 ドラゴンクエストIV 導かれし者たち SQUARE ENIX Co.,Ltd. 04/16/14 GAME_ROLE_PLAYING 4.32 NO NO 23,030 -36.28%
3 51 パチスロ モンスターハンター 月下雷鳴 CommSeed Corporation 03/24/14 GAME_CASINO 4.05 NO NO 17,755 88.82%
by Downloads of NEW apps (entered store within last 30 days)
Country Global App Publisher Date Avg.
Position Position Name Name Entered Store Category Rating Local? Price IAP? Downloads
1 115 緑ドンVIVA2 株式会社ユニバーサルエンターテインメント 05/21/14 GAME_CASINO 4.28 NO YES 10,004
2 4 モニュメントバレー ustwo 05/14/14 GAME_PUZZLE 4.68 NO NO 1,688
3 ##### インテントで画像検索 shunirr 05/09/14 TOOLS 4.79 NO YES 508
Fastest Growing Apps (by Month-over-Month growth in paid downloads)
Country Global App Publisher Date Avg. M-o-M
Position Position Name Name Entered Store Category Rating Local? Price IAP? Downloads % Growth
1 79 テラリア（日本語版） SPIKE CHUNSOFT 05/06/14 GAME_SIMULATION 4.30 NO YES 13,534 26968.00%
2 112 RUSTY Survival BG:studio 04/27/14 GAME_ACTION 3.87 NO NO 163 8050.00%
3 6,462 綺麗なイルミネーション2 ライブ壁紙 AsobiApp 04/15/14 PERSONALIZATION 5.00 NO NO 78 7700.00%
APP OVERVIEW (PAID APPS)
GP - Japan - May 2014
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10. Key Terms & Definitions
GP - Japan - May 2014
GLOSSARY OF TERMS
NM Not meaningful in this context.
Global Rank/Position Rank/Position of given metric in this country compared to all others, that are being tracked.
Growth Growth of metric compared to last month.
IAP In-App-Purchase, app offers buyable items in the app itself.
New App An app is new, if it entered the app store in the last 30 days.
Active App - An app is considered as active, if it was downloaded in that particular month.
Apps Published Total number of apps published by a publisher in an app store and country.
Category Category to which an app is assigned, as set by the publisher and displayed by app store.
Is Local Is set to YES when more than 50% of all downloads of an app were generated in one country. For example if an app was downloaded 1000 times in total, but 700 from German
app store, it will be indicated as a local German app. In case of USA, the locality level is set to 75%.
Monetization Type Indicates the revenue model. This column may contain following values:
1) Free free app,
2) Paid app monetized in pay-per-download model,
3) Free + In-App Purchase free app with possibility of purchasing virtual goods from within the app,
4) Paid + In-App purchase app monetized by a combination of pay-per-download and possibility of purchasing virtual goods from within the app.
Publisher Publisher's name. Can be name of a company, or of a single developer.
Top Category Category where publisher received the most downloads in.
Price in EUR - Price of an app in EUR. Priori calculates EUR prices using exchange rates published by EBC on the day of analysis closing.
(https://www.ecb.europa.eu/stats/exchange/eurofxref/html/index.en.html)
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11. Priori data is available under
Creative Commons Attribution 3.0 Unported (CC-BY) License
You may use it for any purpose, for free, as long as you link back to www.prioridata.com.
LICENSE TYPE, METHODOLOGY, VALIDATION AND DISCLAIMER
GP - Japan - May 2014
All opinions and estimates contained in this report constitute Priori Data GmbH judgment as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. Nothing in
this report constitutes business, marketing or other advice, nor other individually tailored business strategic or investment advice. If any hypotheses, observations and perspectives on any of the items covered in this report were
to be used for ventures, investments or corporate actions, the effect and consequences of these will make the Priori Data GmbH exempt from any direct or indirect involvement in them. Choosing to use this information for any
purpose other than being informed remains and will remain the responsibility of the reader and recipient of this report.
This material is prepared for general circulation and has been prepared without regard to the individual circumstances and objectives of persons who receive it. To the full extent permitted by law neither Priori Data GmbH nor any
of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. Our salespeople, traders, and other professionals
may provide oral or written statements about mobile industry and general market that reflect opinions that are contrary to the opinions expressed in our research.
No matter contained in this document and no part of this material may be (i) copied, photocopied or duplicated in any form by any means or (ii) redistributed without the prior written consent of Priori Data GmbH.
Validation, Limits and Accuracy
We continuously validate our data with independent third-party data sources. The Priori methodology employs a multitude of techniques to ensure that our estimates achieve a high degree of accuracy.
License Type
Methodology
Disclaimer
Priori Data GmbH collects and analyses data using a variety of proprietary techniques and technologies conforming to established and accepted rules. The information contained in this report has been compiled by Priori,
referencing our own primary research data and that of 3rd Party sources considered to be reliable. In select instances contributing partners collaborate on specialized reports. No representation or warranty, express or implied, is
made by Priori, its affiliates or any other person as to its accuracy, completeness or correctness.
This report contains derived values and statistical estimates which may bear an error. For example, mobile app download numbers are estimations based on Priori's own methodologies and statistical estimation models, and the
download estimates may over- or under-estimate the actual downloads of any particular mobile app. The error is highest for single apps and quickly decreases with growing number of apps in estimated clusters. For instance,
estimation for all apps in a category or all apps published by a publisher will be quite accurate, while an estimation for a single app may not be as accurate. The download models constantly evolve by including more base
observations and more variable to regression analysis. This also means that download estimations with different variances of model will yield slightly different download numbers.
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