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Communicating Impact
Communicating failure and the importance of being open
Hanif Leylabi
The Fear Factor
• Will we lose our contracts?
• Will we lose our funding?
• What will the trustees say?
• Will we get bad press?
The Pressure on Comms
• Can you bury this stat?
• If we make it a percentage it sounds better!
• Can we get away with not including this?
• Can we drop this in discreetly?
Smarter Grants Initiative Report
‘Charities are unwilling to call out poor
practices by foundations for fear of biting the
hand that feeds and, without this feedback,
foundations are often unclear what they
might need to change.’
PHF Review of Grant-Making
• A review of grant-making two years into our new
strategy
• Originally an internal document for staff and
trustees only
• We decided to publish externally
Ideas and Pioneers Fund
Reaction to Publishing
Reaction to Publishing
Reaction to Publishing
Reaction to Publishing
To Conclude
1. Talking comfortably with external stakeholders can
improve organisational perception and share vital
learning
2. We all have different audiences and different risk
factors. Big journeys are made with little steps
3. Comms teams can be central to starting conversations
Visit the CharityComms website to
view slides from past events, see
what events we have coming up
and to check out what else we
do: www.charitycomms.org.uk
28 September 2017
Seminar
London
#CCcharityimpact
Communicating your
charity’s impact
Sponsored by

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