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Presented By
HarshaVardhan
Saimahesh
SnehaVarghese
Mounika
Neha Gurjar
Piyush Rao
 CSR Definition
 Fundamental principles of CSR
 Facts
 What is CSR
 Key issues in CSR
 Myths surrounding CSR
 Benefits of CSR
 CSR Initiatives
 Practical Application of CSR
 Triple Bottom Line
 Conclusion
Canadian Government:
“CSR is generally understood to be the way a company
achieves a balance or integration of economic,
environmental and social imperatives while at the same
time addressing shareholder and stakeholder
expectations.”
UK Government:
“The Government sees CSR as the business
contribution to our sustainable development goals.
Essentially it is about how business takes account of its
economic, social and environmental impacts in the way
it operates – maximizing the benefits and minimizing
the downsides.”
European Union:
“CSR is a concept whereby companies integrate social
and environmental concerns in their business
operations and in their interaction with their
stakeholders on a voluntary basis.”
World Business Council for Sustainable Development:
“We define CSR as business' commitment to contribute
to sustainable economic development, working with
employees, their families, the local community, and
society at large to improve their quality of life.”
• Expectation of stakeholders that companies should behave
ethically
• Expectation that business should contribute to economic
development
• Expectation that business should improve the quality of life of
its workforce and their families
• Expectation that business should play active part in the
improvement of the society
Analysis of the definition by the World
Business Council For Sustainable Development
1. Care for all Stakeholders.
2. Ethical functioning.
3. Respect for Workers' Rights and Welfare.
4. Respect for Human Rights.
5. Respect for Environment.
6. Activities for Social and Inclusive Development.
Definition
What is Corporate Social Responsibility?
The responsibility of business towards the society
Corporate Social Responsibility
 Social Responsibilities of the
Businessman”
-H R Bowen ,1953
 From 1960 onwards it became
popular.
 ISO 26000 is the recognized
international standard for CSR.
Common Understanding One:
CSR is an idea whereby companies integrate
economic, social and environmental concerns
in their business operations
 Common Understanding Two:
CSR relates to the idea whereby a business addresses and
balances the needs of stakeholders.
 Who/what are stakeholders? “Individuals and groups who may
affect or be affected by the actions, decisions, policies, practices
or goals of an enterprise.”
Examples:
• Shareholders and other investors
• Employees
• Customers
• Governments
• Local communities
• NGOs
• Environment
Pyramid of CSR
 Labour rights:
 child labour
 forced labour
 right to organise
 safety and health
 Environmental conditions
 water & air emissions
 climate change
 Human rights
 cooperation with paramilitary forces
 complicity in extra-judicial killings
 Poverty Alleviation
 job creation
 public revenues
 skills and technology
Myths surrounding CSR
CSR is not for small businesses
It is too complicated and technical
It is too expensive
It is a market gimmick
It is a separate corporate initiative
Benefits of CSR
Benefits
of CSR
Winning new
businesses
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a happy
workforce
Increase in
customer retention
Differentiating
yourself from the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Enhanced
Relationship with
stakeholders
CSR Initiatives
CSR Projects for Businesses
Market focused initiative
Product focused initiative
Employee focused initiative
Society focused initiative
Environmental focused initiative
CSR Initiatives
CSR Projects for Businesses
Employee
focused initiative
Market focused
initiative
Society focused
initiative
Product focused
initiative
Environmentally
focused initiative
Result - Driven CSR
= Benefits
Practical Application of CSR
• You need to evaluate various aspects of your business and operations
• You need to evaluate the impact your business is having on your
stakeholders.
• Then set realistic targets on how to improve your business operations
and processes.
• Draw up a result- driven CSR Policy.
• Embed your CSR into your business strategy.
Guidelines
Practical Application of CSR
• Appoint a driver for your CSR initiative
• Communicate your CSR efforts to all your stakeholders clearly and boldly.
• Make your CSR initiative part of your business culture
• Set up CSR measuring indicators to monitor progress and possible
deviations.
• Be enthusiastic about your CSR initiative; be committed to it.
• Report on your initiatives and measure progress/ impact made.
Guidelines
 The concept of TBL demands that a company's responsibility
lies with stakeholders rather than shareholders.
 The Triple Bottom Line is made up of
“Social, Environmental and Economic” means the
“People, Planet, Profit”.
 "People" (human capital) fair and beneficial
business practices toward labor
and the community and region.
 "Planet" (natural capital) refers to
sustainable environmental practices,
do no harm and curtail environmental impact.
 “Profit" aspect needs to be seen as
the real economic benefit enjoyed by the host society.
According to Forbes 2014
1. Microsoft
2. Google
3. The Walt Disney Company
4. BMW
5. Apple
6. Daimler (Mercedes-Benz)
7. Volkswagen
8. Sony
9. Colgate-Palmolive
10. LEGO Group
“There can be business without charity.
There can be charity without business.
But there can be no business without
Corporate Social Responsibility.”

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Becg csr

  • 2.  CSR Definition  Fundamental principles of CSR  Facts  What is CSR  Key issues in CSR  Myths surrounding CSR  Benefits of CSR  CSR Initiatives  Practical Application of CSR  Triple Bottom Line  Conclusion
  • 3. Canadian Government: “CSR is generally understood to be the way a company achieves a balance or integration of economic, environmental and social imperatives while at the same time addressing shareholder and stakeholder expectations.”
  • 4. UK Government: “The Government sees CSR as the business contribution to our sustainable development goals. Essentially it is about how business takes account of its economic, social and environmental impacts in the way it operates – maximizing the benefits and minimizing the downsides.”
  • 5. European Union: “CSR is a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.”
  • 6. World Business Council for Sustainable Development: “We define CSR as business' commitment to contribute to sustainable economic development, working with employees, their families, the local community, and society at large to improve their quality of life.”
  • 7. • Expectation of stakeholders that companies should behave ethically • Expectation that business should contribute to economic development • Expectation that business should improve the quality of life of its workforce and their families • Expectation that business should play active part in the improvement of the society Analysis of the definition by the World Business Council For Sustainable Development
  • 8. 1. Care for all Stakeholders. 2. Ethical functioning. 3. Respect for Workers' Rights and Welfare. 4. Respect for Human Rights. 5. Respect for Environment. 6. Activities for Social and Inclusive Development.
  • 9. Definition What is Corporate Social Responsibility? The responsibility of business towards the society Corporate Social Responsibility
  • 10.  Social Responsibilities of the Businessman” -H R Bowen ,1953  From 1960 onwards it became popular.  ISO 26000 is the recognized international standard for CSR.
  • 11. Common Understanding One: CSR is an idea whereby companies integrate economic, social and environmental concerns in their business operations
  • 12.  Common Understanding Two: CSR relates to the idea whereby a business addresses and balances the needs of stakeholders.  Who/what are stakeholders? “Individuals and groups who may affect or be affected by the actions, decisions, policies, practices or goals of an enterprise.” Examples: • Shareholders and other investors • Employees • Customers • Governments • Local communities • NGOs • Environment
  • 14.  Labour rights:  child labour  forced labour  right to organise  safety and health  Environmental conditions  water & air emissions  climate change  Human rights  cooperation with paramilitary forces  complicity in extra-judicial killings  Poverty Alleviation  job creation  public revenues  skills and technology
  • 15. Myths surrounding CSR CSR is not for small businesses It is too complicated and technical It is too expensive It is a market gimmick It is a separate corporate initiative
  • 16. Benefits of CSR Benefits of CSR Winning new businesses Enhancing your influence in the industry Attracting, Retaining and Maintaining a happy workforce Increase in customer retention Differentiating yourself from the competitor Saving money on energy and operating cost Access to funding opportunities Media interest and good reputation Enhanced Relationship with stakeholders
  • 17. CSR Initiatives CSR Projects for Businesses Market focused initiative Product focused initiative Employee focused initiative Society focused initiative Environmental focused initiative
  • 18. CSR Initiatives CSR Projects for Businesses Employee focused initiative Market focused initiative Society focused initiative Product focused initiative Environmentally focused initiative Result - Driven CSR = Benefits
  • 19. Practical Application of CSR • You need to evaluate various aspects of your business and operations • You need to evaluate the impact your business is having on your stakeholders. • Then set realistic targets on how to improve your business operations and processes. • Draw up a result- driven CSR Policy. • Embed your CSR into your business strategy. Guidelines
  • 20. Practical Application of CSR • Appoint a driver for your CSR initiative • Communicate your CSR efforts to all your stakeholders clearly and boldly. • Make your CSR initiative part of your business culture • Set up CSR measuring indicators to monitor progress and possible deviations. • Be enthusiastic about your CSR initiative; be committed to it. • Report on your initiatives and measure progress/ impact made. Guidelines
  • 21.  The concept of TBL demands that a company's responsibility lies with stakeholders rather than shareholders.  The Triple Bottom Line is made up of “Social, Environmental and Economic” means the “People, Planet, Profit”.
  • 22.  "People" (human capital) fair and beneficial business practices toward labor and the community and region.  "Planet" (natural capital) refers to sustainable environmental practices, do no harm and curtail environmental impact.  “Profit" aspect needs to be seen as the real economic benefit enjoyed by the host society.
  • 23. According to Forbes 2014 1. Microsoft 2. Google 3. The Walt Disney Company 4. BMW 5. Apple 6. Daimler (Mercedes-Benz) 7. Volkswagen 8. Sony 9. Colgate-Palmolive 10. LEGO Group
  • 24. “There can be business without charity. There can be charity without business. But there can be no business without Corporate Social Responsibility.”