Corporate Social Responsibility is a concept whereby companies integrate social and environmental concerns in their business operations CSR is the responsibility of corporations to contribute to a better society and cleaner environment

2. CONTENTS
 What is CSR?
 Why CSR?
 CSR dimensions
 CSR models
 CSR example
 Argument against CSR
 Conclusion

3. WHAT IS CSR?
Corporate Social Responsibility is a concept
whereby companies integrate social and
environmental concerns in their business
operations
 For companies to do good for the community
and Environment
 Takes into account the expectations of
stakeholders

4. CSR EXPLAINED
 CSR is the responsibility of
corporations to contribute to a
better society and cleaner
environment
 CSR is about how companies
manage the business processes to
produce an overall positive impact
on the society

5. Dimensions of CSR
Shareholders:
A Shareholder is any person,company or institution
that owns at least one share of a company’s stock.
They make financial investment in the corporation.

6. Why shareholder invest in corporation?
Shareholders invest in corporation to make money
from owing shares of stock:
It is the primary responsibility of every business to
see that the owners or shareholders get a fair rate of
dividend or fair return on capital invested. This is a
legitimate expectation of owners from business.

7. Employee
It is the responsibility of management to provide
fair wages
 satisfactory working conditions
 security of workers
 the employees have the opportunity of
developing their potential abilities through
training and education.

8. Government:
 Social responsibility of business towards
government requires that:
 The business will follow the rules and regulations laid by
the government in proper manner, and pay all taxes and
other dues honestly,
 The management should not take any type of favor from
government officials by bribing or influencing them.
 The business organization has to provide timely advice to
the government in respect of framing important policies
such as Industrial policy, Import & Export policy,
Licensing policy, etc.

9. Community:
• Businessmen are expected to maintain a balance
between the needs of business and the requirements of
society.
• The social responsibility of business firms should be
reflected in their policies with respect to environmental
protection, pollution control, conservation of natural
resources, rural development, setting up industrial units
in the backward regions, employment of the socially
handicapped and weaker sections of the community, and
providing relief to victims of natural calamities.

10. Carroll's Four-Part Model
of CSR

11. ECONOMIC
RESPONSIBILITY
A corporation has to meet its economic
responsibilities in terms of reasonable
return to investors, fair compensation to
employees, goods at fair prices to
customers, etc. Thus, meeting economic
responsibility is the first-layer of
responsibility and also the basis for the
subsequent responsibilities. The fact
remains that meeting economic
responsibility is must for all corporations
to survive in the time.

12. LEGAL RESPONSIBILITY
 The legal responsibility of business
corporations demands that businesses
abide by the law. Laws are the codification
of do’s and don’ts in the society.
 Abiding by laws is the prerequisite for any
corporation to be socially responsible.
Corporate history is replete with
instances where violation of laws
disallowed corporations to run any longer.

13. ETHICAL
RESPONSIBILITY
 These responsibilities refer to obligations
which are right, just, and fair to be met by
corporations. Just abiding by law,
procedure, and rule and regulations does
not make business conduct always as
ethical or good. The conduct of
corporations that go beyond law and
contribute to social well being is called
ethical.
 In other words, ethical responsibilities
consist of what is generally expected by
society from corporations over and above
economic and legal expectations.

14. PHILANTHROPIC
RESPONSIBILITY
 The Greek word ‘philanthropy’ means literally
‘the love of the fellow human.’ The use of this
idea in business context incorporates
activities that are, of course, within the
corporation’s discretion to improve the quality
of life of employees, local communities, and
ultimately society at large.
 Making donations to charitable institutions,
building of recreational facilities for
employees and their families, support for
educational institutions, supporting art and
support activities, etc. are the examples of
philanthropic responsibilities

15. CSR MODEL SUMMARY
RESPONSIBILITY SOCIETAL
EXPECTATION
EXAMPLES
ECONOMIC REQUIRED Be profitable,
maximize, sales,
minimize costs etc.
LEGAL REQUIRED Obey laws and
regulations
ETHICAL EXPECTED Do what s right, fair
and just
PHILANTHROPIC DESIRED/EXPECT
ED
Be a good
corporate citizen

16. WHY CSR?
 Forging Corporate Partnerships
For a non-profit organization, a partnership
with a local or national corporation puts its
name on tons of marketing materials that
otherwise could not have been afforded on
tight budgets.
 Positive Workplace Environment
When corporations exhibit philanthropic
behaviour, they are more likely to provide
employees with a positive
workplace. Consequently, employees feel
engaged and productive when they walk into
work each day.

17. WHY CSR?
 Improves public image
Companies that demonstrate their
commitment to various causes are perceived
as more philanthropic than companies whose
corporate social responsibility endeavors are
nonexistent.
 Increases Media Coverage
It doesn’t matter how much your company is
doing to save the environment if nobody
knows about it.

18. WHY CSR?
 Boosts Employee Engagement
Employees like working for a company that
has a good public image and is constantly in
the media for positive reasons. Happy
employees almost always equal
better output.
 Attracts & Retains Investors
Investors who are pouring money into
companies want to know that their funds are
being used properly. Corporations should
have a strong sense of corporate social
responsibility.

19. WHY CSR?
 Increase in Creativity
Employees who know that their employer is
committed to bettering the local and global
communities feel a stronger connection to
the company. Because of this close
relationship that employees share with their
company, workers feel more inclined to be
productive and creative.

20. ARGUMENTS AGAINST
CSR
 Businesses are owned by their
shareholders - money spent on CSR by
managers is theft of the rightful property
of the owners
 The leading companies who report on
their social responsibility are basket
cases - the most effective business
leaders don't waste time with this stuff.
 Our company is too busy surviving hard
times to do this. We can't afford to take
our eye off the ball - we have to focus on
core business.

21. ARGUMENTS AGAINST
CSR
 It's the responsibility of the politicians to
deal with all this stuff. It's not our role to
get involved
 I have no time for this. I've got to get out
and sell more to make our profit line.
 Corporations don't really care - they're
just out to screw the poor and the
environment to make their obscene profits

22. CONCLUSION
It can be concluded that Corporate Social
Responsibility is a self-regulated addition
to the business model of large
corporations and it is considered to be
extended marketing. Despite not being a
revenue generating activity, it helps the
corporations strengthen their brand image
and stabilize their consumer base in the
market.