This document provides information about Harley-Davidson's sustainability strategy and plans to expand into the Indian motorcycle market. It discusses Harley-Davidson's goals of reducing waste and becoming zero landfill at its manufacturing facilities. It also outlines the company's plans to launch two smaller engine motorcycles, the Street 750 and Street 500, in India in 2014 at a lower estimated price of 4.5 lakhs rupees by manufacturing them locally using a high percentage of Indian-sourced parts. Finally, it notes that Harley-Davidson has had a CKD assembly unit in Bawal, Haryana since 2011.

1. PREPARED BY:
RAHUL OJHA
ROHIT JHA
YASH GUPTA
MITALI GOYAL
SAI MAHESH

2. From left: William A. Davidson, Walter
Davidson, Sr., Arthur
Davidson and William S. Harley

3. First H AND D produced in 1903…….

4. H AND D….used WORLD WAR I

5. WORLD WAR II

6. Today

7. This is Harley for men

8. This is Harley for
women

9. Today

12. Dyna wild glide (2010)
Price: $ 14999.00
Mph: 100

17. SUSTAINABILITY
STRATEGY

18. “For Harley-Davidson sustainability means thinking
differently to preserve and renew our brand for long
term success. We are passionate about future
generations of riders sharing the Harley-Davidson
experience that we enjoy. Our sustainability vision is
simple: We preserve and renew the freedom to ride.”
KEINTH WANDELL- CHAIRMAN, PRESIDENT & CEO-HARLEY DAVIDSON

19. • Waste reduction and recycling
• Water use improvements
• Energy reductions reductions
Harley-Davidson manufacturing facilities are aspiring
to reach zero landfill status. They have identified a
best-in-class target for overall recycling of 90% or
better.

20. Plastic recycling
Concrete and carpeting recycling
Waste-to-energy
Creative re-uses

21. • Kansas city facility water balance

22. • Kansas City and Tomahawk lighting retrofits
• York automatic lighting control project

23. CBU: completely built unit
IMPORT DUTY IS 125%
CKD: completely knocked down
IMPORT DUTY IS 75%

24. Harley Davidson's recently unveiling of two dark custom
motorcycles street 750 and street 500 starting an estimated
4.5L may be just the beginning of a bid to reach deeper into
India.
On Feb. 2014 they are trying to launch the street 750.
The iconic motorcycle maker wants to make and sell these
smaller engine bikes with extensive local involvement to bring
prices down.
It’s being developed with extensive involvement with Indian
component makers, using a large % of locally sourced parts to
control costs.

25. Anoop prakash is the Indian managing director.
Coo Mathew Levatich ( co president) said that we are
going to utilize our plant in India to build the street
models not only cater to the market there but also
export to Europe and South East Asia.
Since early 2011, Harley Davidson has been
assembling motor cycles in India at its CKD assembly
unit BAWAL in HARYANA.

26. India is the second country where Harley
Davidson has CKD assembly operators
outside the US, after BRAZIL.
Only this two models will build in India.
From 2010-13 around 4000 units where
sold in India